Small Business Brief


The Psychology of Scent-Branding Your Business

Different factors lead people to remember a business. Is it a catchy slogan? A premium logo? Or is it a fulfilling service? While these factors […]

How to Build a Brand for Your Business

Building a brand for your business is a crucial aspect of establishing a strong presence in the market. A brand is set by how a […]

How to Find Strong Primary Keywords for Your Articles

When writing articles, it’s important to choose the right keywords to help search engines understand what your content is about. These keywords are like signposts […]

The Importance of Building an Online Presence for Your Company

Businesses are everywhere, from the local coffee shop to your mom’s handmade soap company. But how do you get your small business noticed in such […]

How to Choose Packaging for Products: Everything You Need to Know

Choosing the best packaging for your product can be useful and important because it can help to symbolize your business. Your package design can also […]

What Are the Main Types of Digital Marketing?

The marketing world has changed over time. Most businesses are now focusing on digital marketing to grow their audience. But what is digital marketing, and […]

How to Choose the Best Digital Marketing Expert

Digital marketing can feel intimidating at first. You’re tackling a whole new marketing sphere that exists on the internet. But letting yourself fall into the […]

5 Ways To Transform Your Digital Marketing Strategy

With over 4.9 billion people using the internet around the world, it should be no surprise that businesses see a need to be online. Digital […]

How to Identify a Direct Competitor in Marketing

What drives you to enter a specific market or industry? Well, it’s likely the competition. While you likely think about your company first, another company […]

How to Design a Business Card That Makes a Serious Impact

You need a way to provide your contact information when you’re out and about as a business owner. Yes, you can give people your contact […]

The Latest Blog Writing Tips That You Should Start Using Today

Blogging is taking the world by storm. This is because blogging is a great way to grow your brand, share opinions, and make money. Blogs […]

The Importance of Print Marketing for Your Business

Do you think that print marketing is a thing of the past? If you said “no,” then you’re very much mistaken. With the global pandemic, […]

9 Things You Should Know About SEO Marketing

Did you know that 93% of global internet traffic comes from Google searches, images, and maps? Do people find your business or competitors when searching […]

5 Things You Should Know About On-Page SEO

Are you looking to attract more traffic to your website? Do you know how many people visit Google every day? Millions of people are searching […]

Six Content Optimization Techniques to Improve Search Rankings

Content marketing is vital for just about any business to have success in the modern age, yet creating great content to feature on your website […]

5 Digital Marketing Tips Your Company Needs to Know

Do you need help to reach your potential with your digital marketing strategy?  The right online marketing strategy can differentiate between success and failure, especially […]

What Are White Hat SEO Services?

Are you an aspiring entrepreneur? Have you started your business yet? If you’re starting your business, you might have heard the word SEO. It’s important […]

Graphic Design Services Near Me: How To Choose the Right One

There’s no better way to get the word out about your business than through its branding. You need to make sure that your branding is […]

5 Digital Marketing Metrics to Keep Your Eye On

Are you interested in learning more about the various digital marketing metrics? Digital marketing is a powerful tool that can be used to grow your […]

Google SEO Updates for 2023

Google is far and away the most popular search engine in the United States and the world. It’s the world’s most popular website. And with […]

8 Simple Yelp SEO Tips to Boost Your Visibility

No matter how stunning your content is, it’s not going to resonate with eager customers unless they can find it. To help your brand’s content […]

How Local Search Optimization Helps Businesses Grow

Are you wondering how local search optimization can benefit you? One thing is indisputably true about the growing digital economy: local SEO is vital. The […]

How to Launch a Successful SEO Campaign

With 99,000 searches happening on Google every single second, it’s clear that most people are still using this search engine to find what they need […]

Building Brand Awareness: 4 Strategies That Really Work

Whether you’re starting a new business or trying to bring your long-running business back into the public consciousness, brand awareness is important. So, how do […]

5 Reasons to Hire a Professional SEO Agency for Your Business

Did you know that 51% of all website traffic comes from organic searches? That’s a statistic that should give you pause. If your site isn’t […]

Copywriting for SEO: What Is SEO Copywriting?

According to a recent survey, only about six out of every ten small businesses have search engine optimization strategies in place. This is disheartening when […]

Awesome Dental Practice Marketing Ideas

Are you looking for dental practice marketing ideas to attract new patients? Starting to promote dental practice is not hard. However, there are lots of dentists […]

3 Successful Marketing Strategies for Rapid Business Growth

Are you looking to grow your business? Running a small business is no easy task. Many small businesses fail within their first five years of […]

4 Traffic Generation Strategies Every Site Owner Should Be Using

More than half of website traffic comes directly from search engines. With so much market share, you are missing out on huge traffic spikes if you […]

8 Benefits of Professional Search Engine Optimization Services

Recent statistics say a lot about the positive impact of professional SEO (search engine optimization). Of all online activities, 68% begin with a search engine. Organic searches […]

Keyword Intent: Your Key to Boosting Traffic

Did you know that between 16 – 20% of daily Google searches have never appeared before? It’s hard to believe that users are able to […]

5 Effective Tips for Brand Marketing

Are you aware that a person may need to see your brand 7 times before they remember it? Learning how to market your business the […]

Digital Marketing Tips: 4 Strategies for a Campaign That Delivers

Did you know that 82% of Americans use social media? This proves that digital media marketing is perhaps the most profitable marketing strategy. Without a planned […]

3 Key Strategies for Developing a Successful Business Brand

Developing a business brand that stands out from the crowd can be difficult. There are so many businesses out there, and you have to offer […]

SEO Services: 3 Tips for Creating an Effective Marketing Campaign

Are you looking to start a digital marketing campaign? Millions of businesses set up digital marketing campaigns every year but most of them fail. Many […]

How to Develop a Brand Identity

Brand identity is the first step to establishing your business. However, it can be difficult to get started. Branding and developing a marketing strategy are […]

Shake up the Tech World: How to Create a Cool Startup Marketing Plan

Are you looking for ways to make a mark in the tech world? That’s great! Now more than ever, tech startups have made it easier […]

Supercharge Your Housing Sales: A Quick Guide to Real Estate Marketing

Sadly, only 45% of businesses make it past their first five years. The primary reason for this is lack of sales and a viable marketing […]

8 Creative Marketing Tips for Small Business Owners

One of the top reasons that small businesses fail is poor marketing. Your marketing strategy can make or break your business, so you have to […]

Strategic Planning in Marketing: The What, Why, and How!

Strategic planning is key to every part of life. If you want your company to grow, you need to lay out a plan to make […]

4 Key Benefits of Video Marketing for Businesses

Did you know that using video on landing pages can increase conversion by 86%? Video marketing is an effective tool because consumers prefer visuals when […]

5 Modern Marketing Concepts Every Marketer Should Know

Marketing is more important than ever for businesses. You can’t just throw a product out there and expect people to buy. You need a way […]

How to Improve Product Packaging: The Complete Guide for Businesses

Do you own or manage a small business? If so, then you understand the importance of offering your customers great products. But that’s not enough […]

How to Analyze an SEO Competitor Analysis Report

Building a website is exciting. You’ve just entered an elite club with about 400 active members and you’ve got a shiny new we domain to […]

What Is the Best Dental Marketing Software

You’re ready to market yourself as a dentist. You’ve got the new website. The sleek sign on the office. Oh, wait, and the sleek social […]

3 Ideas for Advertising a Local Business

According to recent data, there are 31.7 million small businesses in the U.S. If you own one of these small local businesses, you might be […]

The Undeniable Benefits of Starting a Company Blog Right Away

Nearly 80% of businesses use a blog as a marketing tool. Businesses use blogs to convert their websites into strong innovative marketing tools. With well-done […]

The Latest SEO Trends That Are Everywhere in 2022

Search engine optimization (SEO) is constantly changing. From one algorithm to another, from a new search term to an update of Google’s algorithms. New SEO […]

3 Reasons Your Small Business Should Hire SEO Services

Does your business need help with its online presence? 94% of online storefronts don’t appear on the first page of search results. Search engine optimization services […]

The Benefits of Using Aerial Drones for Real Estate Marketing

Real estate marketing is evolving, and only the most innovative realtors stay ahead of the curve. These days, realtors are turning to innovative marketing methods […]

4 Examples of an Effective Promotion Flyer

When was the last time you saw a really convincing promotion flyer? For most people, the answer is “a very long time ago.”  Many people think promotion flyers […]

Should You Translate Your Company Website?

English content accounts for an estimated 60% of online content from the top 10 million websites. This statistic is interesting in so many ways. For example, China […]

3 Innovative Marketing Strategies Your Team Needs to Try

The top three marketing challenges businesses face today include innovating, engaging consumers in real-time, and creating cohesive experiences. If you’re neglecting your digital marketing strategy, it’s time […]

What Questions Should I Ask the Best Digital Marketing Agency?

Did you know that AI and other virtual marketing innovations are quickly replacing traditional marketing tactics?  Full-stack digital marketing design agencies can create and develop […]

5 Tips for Choosing a Sarasota SEO Company

Did you know that 84% of business-to-business (B2B) marketers outsource their content creation? With so many businesses outsourcing their content to a marketing firm, it’s difficult to […]

7 Steps to Improve Your Small Business Digital Marketing Results

According to research, small businesses make up 99.7% of all employer firms in the US, employing nearly half of the private workforce. However, they also […]

How to Become a Digital Marketing Manager

Do you have a unique view on digital marketing? Do you think you can come up with strategies to help various clients gain customers through […]

5 Digital Marketing Tips for Manufacturing Companies

More than 95% of small businesses have social media as part of their digital marketing strategy, 41% of these businesses actually rely on social media […]

The Importance of SEO for Your Company: A Simple Guide

About 76% of people who search on their smartphones for something nearby will visit a business within 24 hours. Meanwhile, nearly 30% of these searches […]

Why Is Backlink Tracking an Essential Part of SEO?

Did you know that only 39% of websites contain backlinks, yet backlinking plays an essential role in SEO? Google Search has built a reputation for producing […]

The Beginners Guide to the Top 5 Digital Marketing Strategies

In our ever-evolving digital world, there have never been so many avenues open for marketing your business. However, while there’s opportunity, competition is feirce, and […]

Click for Insight: How to Create Automated Email Marketing Funnels That Work

According to studies, email marketing generates $42 for every $1 spent. Email marketing can be a great way to boost your campaign’s ROI, but only […]

The Secrets to Building a Growing Brand Idea

Did you know that nearly five and a half million new business applications were filed in 2021 in the United States? In a year of […]

Everything You Need to Know About Enterprise SEO

According to some research, 50% of web traffic comes from organic searches. Many marketers use SEO strategies, but are you using enterprise SEO? What is this type […]

Unique Needs of Franchise Marketing

There are about 300 industries that have franchising opportunities. Franchises make up about 11% of all businesses in the United States. It’s an appealing model […]

The 5 Top Reasons for Using Scent Marketing to Promote Your Business

Have you ever noticed an amazing smell only to discover that it was coming from a nearby shop or restaurant? Could you resist going inside? Despite rumors […]

How to Find the Best Content Marketing Agency for Your Software Company

Did you know the content marketing industry is expected to grow by over USD 417 billion between 2020-2025? There is clearly plenty of demand for these […]

What Is Online Reputation Management?

These days, the internet is our one-stop-shop for information. Google processes an estimated 63,000 queries every single second, from searches about the weather to questions about […]

What Is Organic Search Marketing? 7 Things You Need to Know

The average marketing budget for businesses is around 8% of their revenue, and with an ever-changing marketing world, many businesses are wondering how to spend […]

Debunking the Most Common SEO Marketing Myths That Exist Today

Did you know that over 30% of businesses now use SEO techniques to promote their products and services? It’s hardly surprising, considering the sheer potency […]

5 Simple Advertising Ideas for Small Businesses

Necessity has ever been the mother of invention and innovation. Nowhere is that more true than in the realm of small business, where your company […]

8 Quick Media Training Tips That You Need to Know

Are you wanting to bring more media attention to your business? Or are you in a position such as public relations specialist that requires regular […]

What Is Guest Posting and How Can It Benefit Your Business?

Ever read an article on a blog because of the catchy headline? Or found yourself reading an article online at 3 am to find an answer to a question […]

5 Key Marketing Strategies for Small Businesses

99.9 percent of all businesses in the United States are small businesses. This means that there’s some stiff competition out there, but also that many […]

Standing out for the Wrong Reasons: Why You Shouldn’t Do Your Own Small Business Marketing

You may have been looking at other small businesses marketing themselves, thinking: this isn’t that hard. Surely you can do it yourself, right?  Not quite! […]

The Latest Small Business Marketing Strategies That Actually Work

In March 2021, the Bureau of Labor Statistics recorded the survival of “private sector establishments by opening year” at just 85,155. That’s a considerable reduction from, say, March […]

Implementing Local Marketing Strategies That Actually Convert

Running a small business isn’t easy. If you run one of the 30 million small businesses in the United States, we can’t blame you for wanting […]

How to Promote Your Clothing Brand: 8 Super-Effective Tips

Amid declining industries due to economic stability, the fashion sector is skyrocketing high up into the value of trillion dollars. After all, with revenues hitting […]

6 Common Advertising Mistakes and How to Avoid Them

Did you know that there are over 30 million small businesses in the United States? Unfortunately, many of these companies are destined to fail. You […]

A Short Guide to Commercial Radio Advertising

If you’re a business owner and under the impression that commercial radio ads are out-of-date and antiquated, you could be missing a massive advertising opportunity. […]

3 Tips on Customizing Mug Logos for Your Business

Are you looking for a new promotional product that you can use to advertise your company? Marketing with mugs is a great option, as this […]

The Science of Branding

Branding a business or organization, when done well, connects to an audience in a seemingly mystical way. People end up associating so much value to […]

What Are the Business Benefits of Paying for SEO Services?

Aren’t you tired of falling behind the competition? You do your best to keep up, but it feels like your marketing just isn’t working. Make […]

The Importance of SEO for Businesses: A Complete Guide

Did you know that, as of 2021, there are nearly 2 billion active and live websites on the internet? If you own a brand or […]

7 Tips for Successful Law Firm Digital Marketing

Marketing a law firm online isn’t quite the same as marketing an eCommerce store or blog, for example.  Therefore, if you are a law firm […]

Marketing Advice for Small Businesses

There’s nothing like the joy of running your own business. There’s a lot to enjoy about being your own boss: you get to chart your […]

6 Web Design Tips to Make Your Site Stand Out

In a recent survey, 29% of small businesses stated that they need to improve their website. Getting a website for your business is a plus. […]

How to Build a Strong Brand Voice

The voice of your brand is going to represent the personality of your brand. It needs to be steady and consistent. This is especially important […]

4 Things to Know About SMS Marketing

Are you concerned about the price and competition in digital marketing today? You aren’t the only one with those concerns. That’s why businesses everywhere are […]

Increasing Awareness: 5 Key Benefits of Advertising Your Business

Do you have a goal of increasing awareness for your company?  It’s a great goal to have, one that can be the difference between a […]

2 Reasons Custom Coins Are Excellent Marketing Tools

More than 5,000 years, the first coin came into being. It was the Mesopotamian shekel and used as a form of currency, much like most […]

Marketing for Entrepreneurs: Tips and Tricks to Get Started

Are you planning on starting a business this year? You’ll need a strong plan, first. Otherwise, you might make mistakes that could cost you customers. With […]

How Much Does a Trade Show Booth Cost?

Are you trying to learn how much a trade show booth will cost? Well, you’re in the right place for that.  In essence, the cost […]

How to Choose a Press Release Distribution Service for Your Business

The news has faced un’press’edented attacks over the last few years. But don’t be deterred, it is still one of the primary ways people hear […]

A Small Business Owner’s Guide to Marketing on TikTok

If your business isn’t on TikTok, you’re missing out. The newest social media app, TikTok, is a video-sharing platform with over 50 million daily users […]

How to Create a Marketing Plan for a New Product

Did you know that there are about 30,000 new products released to the public every year? That’s about the same number of products that you’ll […]

5 Important Benefits of an Integrated Marketing Campaign

Today’s global economic system is a competitive and complicated world for your business to navigate. Without an integrated marketing strategy, your business is at a serious […]

5 Graphic Design Tips That Anyone Can Follow

Are you starting out on your first foray into the world of graphic design? Putting together a design or logo may seem easy on the […]

Help Your Church Grow: 3 Ways to Approach Marketing Churches

A church is not a business, but managing a church requires many of the same skills as a typical corporation. Companies have customers; churches have congregants. […]

Flyer Marketing: How to Create and Use Flyers to Promote Your Business

More than 40 percent of Americans read or scan flyers they receive in the mail. If you’re handing flyers out at an event or a […]