Small Business Brief


3 Ideas for Advertising a Local Business

According to recent data, there are 31.7 million small businesses in the U.S.

If you own one of these small local businesses, you might be looking for some advertising tips. After all, if you know how to advertise your firm, you’ll be able to drive more revenue. 

This post will provide you with some ideas that’ll help you with advertising a local business. Use these tips, and you’ll be able to create ad campaigns that’ll take your company to the next level. 

Let’s begin!

1. Google Ads

One of the best ways to promote your local business is by using Google Ads. 

If you create a Google Ads campaign, you can target people on Google when they perform a relevant search. So, if you run a wine store in Seattle, you can reach people if they type in something like ‘wine store Seattle.’ 

It’s hard to say how much it’ll cost to run ads on Google, as it depends on the level of competition you’re dealing with. That said, Google is upfront about the charges you’ll face, so it’s unlikely you’ll experience unexpected fees. 

It’s worth noting Google has a lot of documentation that teaches you how to use AdWords for business advertising.

They also have lots of local business advertising case studies. If you read these case studies, you’ll learn how other companies managed to achieve success with Google Ads. 

2. Billboard Ads

Compared to digital methods like Google Ads, billboard ads might sound like an antiquated approach. 

However, if you go about things the right way, billboard ads can still drive a ton of revenue.

If you want to succeed with billboard advertising, you’ll need to create an engaging billboard. If you don’t know how to do this, just keep an eye out for billboards that catch your eye.

If you spot a great billboard, take a picture of it, and then try to figure out what makes it so good. You can then use this knowledge when developing your own billboards. 

3. Radio Ads

Radio advertising is another way you can advertise your local firm. 

If you want to achieve great results with radio ads, you’ll need to create a good ‘radio jingle.’

After all, a good business jingle will make it easy for people to remember your company, and this will then increase the odds of them getting in touch. 

If you want to create a good jingle for your ad campaign, you should reach out to ‘jingle companies.’ They specialize in this kind of thing, and so they’ll know how to create a business jingle that people will remember. 

Will You Use These Strategies When Advertising Local a Business? 

The strategies we’ve covered in this post are a good starting point for anyone interested in advertising a local business. 

It’s worth noting that different strategies tend to suit different firms. For example, some businesses might do really well with Google Ads, while others might achieve better results with radio ads. 

Following this, if a certain strategy isn’t delivering results, just try something else. If you keep experimenting, you’ll eventually hit on an approach that delivers an amazing outcome. 

Want to read more content like this? Visit our blog to see some of the new posts on our site!