Did you know that 84% of business-to-business (B2B) marketers outsource their content creation?
With so many businesses outsourcing their content to a marketing firm, it’s difficult to keep up with in-house staff.
There are too many agencies specializing in search engine optimization (SEO) to count. How can you determine which one is best for your business?
Continue reading to learn five ways you can ensure you choose a top-notch Sarasota SEO company.
1. Ask for Case Studies
Any high-quality SEO agency will have case studies and successful campaign examples ready to show potential clients. If they do not, they are either new or do not have many successful campaigns.
The problem with choosing a newer agency is the lack of experience. SEO tactics change often. Search engines constantly update their algorithms, and businesses that have stood the test of time will almost always offer better SEO services.
2. Choose a Local Company
Any Sarasota business should prioritize working with a Sarasota SEO company. Search engine optimization is essential for local businesses, and you should choose a company that understands your area well.
You will usually see where an agency operates on its homepage.
If you have lived somewhere for a long time, you know there are many factors that only locals understand about an area. When you are writing location-specific content, only a local SEO company will be able to write the content you need.
Even if a local company might not have as many accolades as a different business, the content will sound like it is written by a local when you hire a local SEO company.
3. Be Wary of Guarantees and Quick Results
You may assume SEO result guarantees and promises of fast results are good. All businesses want to see immediate returns on their investments.
You should be wary of these promises from an SEO agency. SEO is a long-term strategy. Many marketing strategies can provide quick results, but SEO needs time for search engines to recognize your content quality.
Yes, SEO techniques are essential, but quality content and consistent output will win out in the end. An SEO company can never guarantee results in SEO. They can only try new tactics and adapt over time.
4. Avoid Low-Cost SEO Companies
When investing in SEO services, you almost always get what you paid for. Business reputation always grows with a company.
When it comes to SEO services and how important experience is, settling for a low-cost web agency will often mean low-quality SEO. The best agencies charge what they are worth, and making a more significant investment in marketing usually means high growth over time.
5. Think Through Your Strategy
A quality SEO company will know all the techniques and tricks associated with a strong SEO strategy. When they begin to craft their plan, they must know precisely what your goals are for your business.
Before hiring an agency, you need to determine your goals, target audience, and intended results. An SEO agency can then help you refine these things into a unified SEO strategy.
Invest in a Sarasota SEO Company
Investing in a Sarasota SEO company is a big step for any business. With these five tips, you should be able to make the best hiring decision possible for outsourcing SEO services.
If you enjoyed this article, take a look at our other marketing content.