In March 2021, the Bureau of Labor Statistics recorded the survival of “private sector establishments by opening year” at just 85,155. That’s a considerable reduction from, say, March 2000, where 257,488 establishments survived from year to year.
Small businesses need to try everything to avoid falling by the wayside on this downward trend. The good news is, there are plenty of small business marketing strategies you can make use of right now.
This short guide will inform you of some of these strategies. Once you’re familiar with them, you can expand your research and get proactive at marketing your business to beat the competition.
So let’s get into it!
Get Your Website in Order
First of all, if you don’t have a website, you really need one. However, if you already have one, it’s crucial to make it look professional and clear about what you offer and how you stand out from the crowd.
This is a core channel that you will always have independent ownership of.
Of course, social media channels can be very effective. However, your website is the fundamental messenger for your digital presence. And, since businesses conduct most of their marketing online, it makes sense to have a savvy-looking and clear-cut website before anything else.
Tap Into the Power of Blogging
The proof is in this blog post you’re reading now. Blogging is a fantastic way to reach out to your target audiences and offer them valuable information on topics you specialize in.
When you offer value in a blog post, readers may see you as an authority on the matter. Then all you have to do is add a link to your products or services related to the blog post.
Bear in mind; there are various blogging methods and techniques you can look into. So, it’s worth checking out digital marketing agencies that can help you with this sort of innovative marketing.
Develop High-Quality Backlinks
Backlinks are links on other websites to your website. When you have high-quality backlinks (links from high domain authority sites), Google’s algorithm tends to rank your pages higher.
It’s essential, though, to make sure you don’t implement dodgy backlinks, which can have the effect of lowering your page rankings. Thus, it’s a good idea to employ professionals to deliver strong links to your site. We recommend you check out this company if you wish to have a smart marketing team on your side.
Invest in Online Advertising
When you’re a small business looking to make a significant impression, it makes sense to aim for a quick boost in your online presence. You can see such marketing efforts as though you’re getting the ball rolling and setting yourself up for some momentum.
Online advertising can give you that nudge in the right direction. Google Ads is one form of online advertising you can tap into.
Small Business Marketing Fundamentals
As a small business owner, you need to get some of the fundamental aspects of small business marketing nailed before moving on to other tactics. In this post, we mentioned some of what we think are the more valuable core tactics you can implement to get your foot in the door.
Thanks for checking out this post. We hope these insights are helpful. If so, please consider checking out our main blog for other savvy tips.