According to some research, 50% of web traffic comes from organic searches. Many marketers use SEO strategies, but are you using enterprise SEO?
What is this type of SEO, and what enterprise SEO tactics can you use to get more traffic to your website?
Keep reading to learn all you need to know about how to use this type of SEO.
What Is Enterprise SEO?
Enterprise SEO is a large-scale and strategic approach to improving search engine optimization. This solution will align with your company’s goals and find a way to fit them into a border market.
It will also help to build your brand’s reputation and maximize how many more customers trust you. It will also give you more marketing opportunities since you’ll have such a larger scale.
Differences Between Normal and Enterprise SEO
When you’re looking at analytics for enterprise SEO, you’ll notice that scaling is one of the largest differences between enterprise and normal SEO.
If you have a small website, you only need to optimize a few pages. However, a larger website has thousands of pages that you’ll need to scale. If you don’t scale it, you’re not going to make much of a difference in the organic traffic on your site.
To help with this, you’ll likely want to use internal linking. But with a smaller site, you’ll only have a few pages to link to. This won’t make much of a difference in your overall traffic.
The Benefit of Enterprise SEO
One of the main benefits of using this type of SEO is that it will get your brand in front of more searchers, regardless of where they are at in the customer journey. This means that your company will feel more familiar and trusted.
Many people will want to focus on driving traffic to pages that will really help produce leads or sales. However, the other portions of the website are just as important because they will boost your online reputation.
One strategy you can try for your enterprise is to keep your content up to date. This means that you might need to refresh it to stay on top of industry trends and standards.
However, you may not want to delete the old content if it has a lot of backlinks and high page authority. This is where you can refresh the content and add secondary keywords to the pages.
When using this strategy, make sure that you also do your keyword research. Sometimes it can feel like you’re using the same keywords over and over since you have so many pages, which is why it’s important to also find secondary keywords to rank for.
Learn More About Enterprise SEO
These are only a few things to know about enterprise SEO, but there are many more factors to consider before you can implement this practice.
SEO updates are always changing, and it can be difficult to keep up with them. That’s why you should explore our website to find even more SEO tips to help you out.