Small Business Brief


How to Design a Business Card That Makes a Serious Impact

You need a way to provide your contact information when you’re out and about as a business owner. Yes, you can give people your contact details directly — but that takes too much work. Having a business card makes things much easier.

A great business card can also positively reflect your business. Reports show that 72% of people who receive business cards use them to judge a company’s quality.

Do you want to learn how to get the most out of your business card design? Read the guide below to learn how to design a business card that gets results.

Don’t Overcrowd

A big mistake people make when developing business card design ideas is adding too much information. Yes, you want to provide as much information on your card as possible. The problem is that a crowded card can make it harder to find the important stuff.

Keep the amount of text to a minimum. Determine which information is the most important and make a design that helps that information stand out.

Nail Your Brand

Your business card isn’t just a piece of cardboard with your information. It’s also marketing material you use to advertise your brand.

This means you need to be on brand with the rest of your marketing materials. Keep your logo, colors, and fonts consistent with the rest of your brand. You want someone to have an image of your company in mind when looking at your business card.

Pick a Material

You don’t only have cardboard available for business cards. As time has passed, business card designers have created a lot of unique solutions that make business cards stand out even more.

Check out the different materials available to you. For instance, there are now metal business cards available. Click for metal business cards to see how they look.

Use Call to Actions

A call to action is normally something you hear about when talking about websites. You include this on your website pages that encourage visitors to take action. However, websites aren’t the only places these are used.

You can also include a call to action on your business cards. You can offer discounts, tips, and other benefits by contacting your business. It’s also possible to use QR codes to direct people to where they can take that action.

Hire a Designer

The chances are good that you can design a business card independently. After all, many business card templates are on the internet to help you get started. The question is, will it be the best business card for your company?

In many cases, it makes more sense to hire a professional designer. A pro can learn about your business and give you the perfect design for your needs.

How to Design a Business Card: Start Designing Today

In-person networking may have decreased in popularity with the internet, but that doesn’t mean people still don’t meet. Networking events still occur and offer a great way to meet other business owners and potential partners.

You need a way to let people know who you are and how to reach out. Now that you know how to design a business card, you should understand how to offer your contact details with a business card.

Do you want to read more business guides that will help you grow your company? Check out more posts on the blog to read the latest posts.