Small Business Brief


How to Find the Best Content Marketing Agency for Your Software Company

Did you know the content marketing industry is expected to grow by over USD 417 billion between 2020-2025? There is clearly plenty of demand for these services, and if you run a business you may already be thinking of hiring content marketing services.

But, how can you find the best content marketing agency for your company? There are so many options that it can be challenging to know where to begin. The good news is you can look for several key factors that set the finest content marketing firms apart from their rivals. 

Let’s dive in and learn more about hiring a content marketing company.

Experience and Expertise

It’s important to work with an experienced content marketing company that has expertise in your sector. For example, high-quality SAAS content marketing agencies will know the most effective strategies to increase your business’s brand awareness if you work in the SAAS industry.

In contrast, firms that focus on other sectors may not have the knowledge required to help your business become more visible in the SAAS space. By working with the right company, you can supercharge your content advertising results and enjoy an excellent return on investment. 


It can give you peace of mind to hire a content marketing agency that has a solid reputation. You can find out if this is the case by reading online reviews, and by asking the business if they have a list of verified customer testimonials. These client comments could confirm a company comes up with innovative ideas, or that they always put the needs of their customers first.

But, if there are many negative reviews, you can then cross that agency off your list.

Communication Skills

One of the most overlooked content marketing tips is to only work with an agency that has terrific communication skills. For example, they should be able to clearly outline their marketing plan in layman’s terms. In addition, the agency should provide you with regular updates as to the progress of your campaigns.

If a firm is slow to reply to emails before they have your business, this could be a warning sign you should look for another content marketing partner. 

Value for Money

As a savvy business owner, you won’t want to hire an expensive content marketing service provider. But, you may also not want to choose the cheapest business either. It’s good practice to ask for quotes from at least three agencies and compare their prices and services. You should also ask if a business offers discounts, and try to negotiate a better rate. 

This could help you reduce your costs and get better value for money. 

Hire Your Ideal Content Marketing Agency

Hiring a content marketing agency can transform your business, but you need to ensure you only work with a high-caliber firm. It can help to ask about a business’s content marketing experience and ensure they have excellent communication skills. You should also look for reviews from current and past clients, and confirm they offer a reasonable pricing structure.

You could soon be enjoying the benefits of working with a top-class content marketing company!

For more helpful hints and tips, be sure to check out more great posts in our Marketing category before you go.