From the category archives:


Your Guide to Recovering From a Social Media Crisis

There’s little doubt about how important social media marketing is to businesses. If you provide a service or a product, you need to advertise online. If you’re an artist, a writer, or a musician your internet presence is so vital to finding an audience. When you market on social media, you not only market your […]

How to Choose a Press Release Distribution Service for Your Business

The news has faced un’press’edented attacks over the last few years. But don’t be deterred, it is still one of the primary ways people hear about what’s going on in our everyday lives. So naturally, it is the first way to get the news out concerning things you need people to know about. But how […]

A Small Business Owner’s Guide to Marketing on TikTok

If your business isn’t on TikTok, you’re missing out. The newest social media app, TikTok, is a video-sharing platform with over 50 million daily users in the US. Users create their own videos, using music, comedy, or satire to entertain, but it’s not just about fun—TikTok can also be an amazing marketing tool for small […]

How to Create a Marketing Plan for a New Product

Did you know that there are about 30,000 new products released to the public every year? That’s about the same number of products that you’ll find in your average grocery store. With this in mind, you’re going to need to have a strong product marketing strategy in your back pocket if you’re planning on releasing […]

Instagram Ads vs Facebook Ads: Which Social Media Platform Is Better for Your Business?

If you’re a small-to-medium business with a somewhat limited advertising budget, you may be wondering where to spend it — Instagram ads vs. Facebook ads? While the answer may not be obvious, there are perks to advertising on both platforms.  However, in order to make the best-informed decision about where to spend your budget, you’ll […]

5 Important Benefits of an Integrated Marketing Campaign

Today’s global economic system is a competitive and complicated world for your business to navigate. Without an integrated marketing strategy, your business is at a serious disadvantage in an era when it needs to be utilizing every competitive edge. Don’t fall behind! Adapt and conquer with an effective integrated marketing strategy. But what is integrated marketing and how […]

5 Graphic Design Tips That Anyone Can Follow

Are you starting out on your first foray into the world of graphic design? Putting together a design or logo may seem easy on the surface, but to get an air of professionalism can be tough. Luckily, with just a little insider knowledge, you can get your design up to a professional standard. All you […]

This SEO Strategy Is Guaranteed To Boost Your Web Traffic

Are you looking to increase your business’s reach on the Internet? In business, it’s important that consumers know about your business first before anyone else gets their attention. With over 30 million businesses in the United States, it’s important to reach out to customers first before your business gets doomed to irrelevance. A great way […]

5 Rules for Writing Catchy Email Subject Lines

How is your email marketing campaign looking? Are all of your emails going unread, leading to no new conversions or visits from the customers that you already know and love? This is unfortunately the fate of many ineffective email campaigns. Informative and valuable newsletters that provide value are important, but catchy email subject lines are the […]

Help Your Church Grow: 3 Ways to Approach Marketing Churches

A church is not a business, but managing a church requires many of the same skills as a typical corporation. Companies have customers; churches have congregants. And both are successful only if their customers or congregants are regulars. This guide to church marketing will explore three tips for marketing churches. As communities turn to places of […]