From the category archives:

Marketing

5 Good Reasons Small Business Owners Should Invest in Display Advertising

Display advertising is a massive opportunity for business owners. In fact, Google Display Network, one of the biggest platforms out there, has access to 90% of internet users. So as you’re considering your advertising and marketing options, make sure that display advertising is in the mix. Perhaps you’re considering it and wondering if it’s worth […]

You vs the Competition: 2020’s Top SEO Trends

Search engine optimization (SEO) is an ever-changing field. As technology and the habits of users making internet, searches evolves, so too much our SEO efforts.  Google is forever trying to improve its search relevance to enhance accuracy and make a more efficient user experience, so we see a shift in the top SEO trends.  But […]

How Much Should a Small Business Spend on Google Adwords?

Did you know that businesses generate $2 for every $1 they spend on Google Ads?  If you run a small business, you might be in a position where you’re ready to run your first Google AdWords campaign. However, you might not know how much money you should put aside for your campaign.  Read on, and you’ll learn […]

How to Drive Social Media Traffic to Your Business Website

It’s no secret that social media marketing doesn’t directly affect SEO. That said, you shouldn’t ignore it either. Social media accounts are a crucial part of your business because they help you build your brand, boost traffic, and engage with your audience. If you want to drive social media traffic to your website, but don’t […]

Expert Tips for Creating an Effective Brand Logo Design

A logo is one of the first interactions any person has with your business. A well-designed logo makes people remember your brand. It helps build rapport and makes clients want to come back for more. A poorly-designed logo lacks effectiveness. It fails to communicate a message and ruins people’s perception of your business. If you’re designing a logo […]

5 Key Tips to Promoting Your Company’s Brand Image

One of the most important pieces of running a business is getting your brand heard, and having a consistent image to push to customers. Marketing and advertising have changed in a variety of ways over the years. It wasn’t long ago that companies were spending tons of money on radio and TV spots.  Now you […]

10 Local Business Advertising Tips That’ll Guarantee New Customers

Do you want to capture the attention of new customers quickly? Do you have a limited budget with which to carry out your local business advertising campaign? You’re probably not alone. Many local businesses have a limited pool of money to spend on attracting new customers. But there are plenty of ways that you can […]

How Much Does It Cost to Advertise on Radio?

Are you interested in placing your ad on the radio? Want to know the average cost of radio advertising?  Well, you’re in the right place. We have all of that information packaged, and ready to go.  All you need to do now is prepare yourself. In this article, we will cover the cost, the factors […]

Benefits of Hiring a Digital Branding Agency to Get Your Name Out There

You have a great product that is exactly what people are looking for. Then why isn’t it selling?  Or maybe you have launched a professional services firm, and you aren’t getting the calls you thought you might. Unless you are a marketer, you may need some support in this area. Furthermore, if you are unacquainted […]

7 Tips to Building SEO Strategies for Small Businesses

Google’s daily searches surpass 3.5 billion. Search engines rank websites according to their SEO strategies. Firms with poor SEO strategies become obscure, making it hard for them to gain traffic. Conversely, firms with strong keywords and a better choice of words get the chance to rank on the first page, thus gaining more traffic.  Great SEO […]