Necessity has ever been the mother of invention and innovation. Nowhere is that more true than in the realm of small business, where your company […]

Are you wanting to bring more media attention to your business? Or are you in a position such as public relations specialist that requires regular […]

Ever read an article on a blog because of the catchy headline? Or found yourself reading an article online at 3 am to find an answer to a question […]

99.9 percent of all businesses in the United States are small businesses. This means that there’s some stiff competition out there, but also that many […]

You may have been looking at other small businesses marketing themselves, thinking: this isn’t that hard. Surely you can do it yourself, right?  Not quite! […]

In March 2021, the Bureau of Labor Statistics recorded the survival of “private sector establishments by opening year” at just 85,155. That’s a considerable reduction from, say, March […]

Running a small business isn’t easy. If you run one of the 30 million small businesses in the United States, we can’t blame you for wanting […]

Amid declining industries due to economic stability, the fashion sector is skyrocketing high up into the value of trillion dollars. After all, with revenues hitting […]

Did you know that there are over 30 million small businesses in the United States? Unfortunately, many of these companies are destined to fail. You […]

If you’re a business owner and under the impression that commercial radio ads are out-of-date and antiquated, you could be missing a massive advertising opportunity. […]

Are you looking for a new promotional product that you can use to advertise your company? Marketing with mugs is a great option, as this […]

Branding a business or organization, when done well, connects to an audience in a seemingly mystical way. People end up associating so much value to […]

Aren’t you tired of falling behind the competition? You do your best to keep up, but it feels like your marketing just isn’t working. Make […]

Did you know that, as of 2021, there are nearly 2 billion active and live websites on the internet? If you own a brand or […]

Marketing a law firm online isn’t quite the same as marketing an eCommerce store or blog, for example.  Therefore, if you are a law firm […]

There’s nothing like the joy of running your own business. There’s a lot to enjoy about being your own boss: you get to chart your […]

In a recent survey, 29% of small businesses stated that they need to improve their website. Getting a website for your business is a plus. […]

The voice of your brand is going to represent the personality of your brand. It needs to be steady and consistent. This is especially important […]

Are you concerned about the price and competition in digital marketing today? You aren’t the only one with those concerns. That’s why businesses everywhere are […]

Do you have a goal of increasing awareness for your company?  It’s a great goal to have, one that can be the difference between a […]

More than 5,000 years, the first coin came into being. It was the Mesopotamian shekel and used as a form of currency, much like most […]

Are you planning on starting a business this year? You’ll need a strong plan, first. Otherwise, you might make mistakes that could cost you customers. With […]

Are you trying to learn how much a trade show booth will cost? Well, you’re in the right place for that.  In essence, the cost […]

The news has faced un’press’edented attacks over the last few years. But don’t be deterred, it is still one of the primary ways people hear […]

If your business isn’t on TikTok, you’re missing out. The newest social media app, TikTok, is a video-sharing platform with over 50 million daily users […]

Did you know that there are about 30,000 new products released to the public every year? That’s about the same number of products that you’ll […]

Today’s global economic system is a competitive and complicated world for your business to navigate. Without an integrated marketing strategy, your business is at a serious […]

Are you starting out on your first foray into the world of graphic design? Putting together a design or logo may seem easy on the […]

A church is not a business, but managing a church requires many of the same skills as a typical corporation. Companies have customers; churches have congregants. […]

More than 40 percent of Americans read or scan flyers they receive in the mail. If you’re handing flyers out at an event or a […]

Digital marketing has grown into an essential piece of almost any modern business. If you’re late to the game and still not sure if digital […]

As a smart business owner, you know that branding matters. Your brand needs to be more than just who you are and what you sell, […]

Are you building a business? There’s never been a better time, despite the pandemic. As businesses move online this is the place to prove your […]

The U.S. eCommerce sector’s projected value will be a whopping $4.9 trillion by the year 2021. This anticipated growth may exceed expectations. This is so […]

69% of Americans prefer to shop locally. While Americans believe in supporting small businesses, they’re also looking for the best deal. If you want consumers to […]

According to the U.S. Small Business Administration, there are over 30 million businesses in the United States. Due to high competition, many businesses don’t survive […]

Advertising has, for a long time, been one of the best ways to reach the market and grow your business. For instance, online advertising has […]

Video content is the most engaging type of content on the web today. People love watching videos, both on a smartphone and a computer, which […]

As a small business owner, you most likely don’t have access to a 2 billion dollar marketing budget like the one Geico uses each year. […]

Digital marketing is constantly changing and evolving to keep up with all the new technology. Think about all the exciting things that we’ve discovered each […]

Did you know, you should be spending just under 10% of your gross revenue on marketing, according to the Small Business Administration? This may seem […]

A proper brand represents who you are as a business and how you want the market to see you. Without a solid brand, it’s not […]

Display advertising is a massive opportunity for business owners. In fact, Google Display Network, one of the biggest platforms out there, has access to 90% […]

Did you know that businesses generate $2 for every $1 they spend on Google Ads?  If you run a small business, you might be in a position […]

A logo is one of the first interactions any person has with your business. A well-designed logo makes people remember your brand. It helps build rapport and makes […]

One of the most important pieces of running a business is getting your brand heard, and having a consistent image to push to customers. Marketing […]

Do you want to capture the attention of new customers quickly? Do you have a limited budget with which to carry out your local business […]

Are you interested in placing your ad on the radio? Want to know the average cost of radio advertising?  Well, you’re in the right place. […]

You have a great product that is exactly what people are looking for. Then why isn’t it selling?  Or maybe you have launched a professional […]

Are you looking for the best ways that you can start advertising new technology products for your company? With 3.8 billion people active on social […]

While exact numbers are difficult to come up with, experts estimate that there are over three billion people in the world today with social media […]

Marketing and advertising are very important in every business, maybe even more important than the actual products or services. While several businesses, especially small businesses […]

As a small business marketer, you can’t underestimate the importance of swag bags and branded items. Not only do 80% of people like receiving promotional […]

Did you know that only 4 percent of those who visit your website are typically ready to make a purchase? Such sparse numbers call for […]

In the modern age, competition is steep for businesses of all sizes. This makes customer loyalty more important than ever–but also harder to attain. Did […]

About a third of small businesses are spending up to $2,500 a month on their digital advertising and metrics. If you’re going to spend that […]

It’s getting harder and harder to get the attention of the media. Newspapers are shutting down and there are fewer and fewer outlets. Reporters are […]

When trying to advertise your company, it’s important to keep in mind that 43% of eCommerce traffic will come from people organically searching Google.  In the […]

Do you want more customers? Of course you do! It’s a rhetorical question. No successful business ever said no to the prospect of earning additional […]

It’s impossible to run a small business without devoting some money to marketing it. The U.S. Small Business Administration actually suggests that small businesses earmark about 8% of […]

By the year 2021, experts estimate that worldwide eCommerce sales will reach $4.9 trillion. Clearly, the Internet is the place to be if you’re looking […]

Images invoke emotions, which are key in capturing your message or selling your product. Out of a group of 200 content marketers, 68% said that images […]

According to one study, 80% of local searches on mobile convert. Any small businesses that aren’t working on getting to the top of local search […]

Have you tried and tried outbound marketing strategies, but you just can’t seem to gain any traction?  Are you looking to gain leads and increase […]

Once upon a time, blogs were a place to write about your weekend, do giveaways, and talk about your favorite books. You could quickly easily […]

Anyone who has subscribed to YouTube has a YouTube channel. Although the majority of the estimated 2 billion monthly users worldwide log-in to view content, they […]

Is your business not growing as you want it to? Have your marketing conversion rates tapered off? Maybe you feel like you could be doing […]

You may not realize it but branding is essential to business growth. It doesn’t matter how big or small your business is, the right branding […]

There are seven types of logos in the world. If you’re designing a logo for your business, it can be overwhelming to decide which is […]

Are you thinking of giving up on your digital marketing efforts? Before you throw in the towel, it’s worth giving things another try. Digital marketing […]

A prospect only needs ten seconds to form a perception about your brand. That small window can either boost your sales or contribute to the […]

If you are part of the 30.2 million small businesses in the United States you have some idea about marketing. If you have been debating […]

Doesn’t it seem like our attention is constantly pulled in a million different directions? It makes it hard to focus on one thing. This is […]

Ready to venture into video content to promote your small business?  You’re in good company. Statistics show that 85% of businesses include video in their […]

81% of B2B marketers measure content marketing success by awareness. If people don’t know your brand exists, how will you market your product or service? […]

Most people can’t get enough video content. YouTube boasts more than 2 billion users with this number steadily increasing year after year. Videos cross cultural […]

More than 60% of homes in the United States still have a mortgage to clear.  While about 37% of family homes in the United States […]

When it comes to marketing your event, business, or service, we hear a lot about digital marketing, these days. But what about something a little […]

53% of consumers engage with a brand after watching a video on social media. Just think about that for a second. If 100 people watch […]

Is your company invisible? While invisibility might be a great power for a superhero, it can have a crippling effect on a growing business. Customers […]

Marketing costs can be astronomical. Indeed, last year, businesses were expected to spend approximately $240 billion on their marketing efforts. You can only hope that […]

There’s no doubt that a trade show is one of the most effective places for a business to market. This is especially true if you’re […]

So, you have a big event coming up, and you want to make the most of it. Last year, you didn’t get near the amount […]

All in all the world economy is buoyant. That combined with eased relations between China and the US means that many people are taking a […]

Marketing your business is no easy task. There are so many different avenues and investments to explore that picking a strategy for your company can […]

A website is the center of your business. It’s where people go to learn about who you are and what you do. They’ll also decide […]

It’s no secret that you’re going to need to put thorough planning into how you brand your company if you want to resonate with your […]

Blogging is a practice that anyone can take part in but not everyone has the tools to excel at. If you optimize your blog and […]

Knowing how to market to college students is important. Studies have proven that colleges benefit their local area’s GDP. If your local college has 10,000 […]

Is your website intuitive enough? In the world of website views, the use of Google Analytics on your website can separate your site from the […]

Do you need to find a creative way to market your business? It’s harder and harder to cut through the noise to get your message […]

If you aren’t sure that your company can take care of its own marketing efforts, you might consider opting to outsource marketing. While outsourcing might […]

Throughout the day, we’re constantly reaching for our phones to find quick answers to questions big and small. Chances are, your customers are doing it, […]

Direct mail gets a higher response rate than digital alternatives. But with that in mind, how can you gain an edge over your competition? Using […]

One of the easiest ways to get people familiar with your business is to run a giveaway or offer promotional items. Gifts that are for […]

Marketers are spending a lot of money on social media influencers these days, including YouTube influencers, and they’re not showing any signs of slowing down. […]

What is direct mail and how is it beneficial for your business? There are various forms of advertising you can use to reach potential customers. […]

There are traditional advertising methods like billboards, print ads, and TV/radio spots. You’ve probably even used social media to promote your business. However, you might […]

Signage for businesses comes in many forms. Businesses can use signs for advertising purposes and they also have codes and regulations they must follow. Most […]

Only 5% of products ever find success. Too many companies believe in the old adage that a good product will sell itself. Such a mystical piece of […]