Small Business Brief

Business Advice, Marketing

Marketing Advice for Small Businesses

There’s nothing like the joy of running your own business. There’s a lot to enjoy about being your own boss: you get to chart your […]


6 Web Design Tips to Make Your Site Stand Out

In a recent survey, 29% of small businesses stated that they need to improve their website. Getting a website for your business is a plus. […]


How to Build a Strong Brand Voice

The voice of your brand is going to represent the personality of your brand. It needs to be steady and consistent. This is especially important […]


4 Things to Know About SMS Marketing

Are you concerned about the price and competition in digital marketing today? You aren’t the only one with those concerns. That’s why businesses everywhere are […]


Increasing Awareness: 5 Key Benefits of Advertising Your Business

Do you have a goal of increasing awareness for your company?  It’s a great goal to have, one that can be the difference between a […]


2 Reasons Custom Coins Are Excellent Marketing Tools

More than 5,000 years, the first coin came into being. It was the Mesopotamian shekel and used as a form of currency, much like most […]


Marketing for Entrepreneurs: Tips and Tricks to Get Started

Are you planning on starting a business this year? You’ll need a strong plan, first. Otherwise, you might make mistakes that could cost you customers. With […]


How Much Does a Trade Show Booth Cost?

Are you trying to learn how much a trade show booth will cost? Well, you’re in the right place for that.  In essence, the cost […]


How to Choose a Press Release Distribution Service for Your Business

The news has faced un’press’edented attacks over the last few years. But don’t be deterred, it is still one of the primary ways people hear […]


A Small Business Owner’s Guide to Marketing on TikTok

If your business isn’t on TikTok, you’re missing out. The newest social media app, TikTok, is a video-sharing platform with over 50 million daily users […]


How to Create a Marketing Plan for a New Product

Did you know that there are about 30,000 new products released to the public every year? That’s about the same number of products that you’ll […]


5 Important Benefits of an Integrated Marketing Campaign

Today’s global economic system is a competitive and complicated world for your business to navigate. Without an integrated marketing strategy, your business is at a serious […]


5 Graphic Design Tips That Anyone Can Follow

Are you starting out on your first foray into the world of graphic design? Putting together a design or logo may seem easy on the […]


Help Your Church Grow: 3 Ways to Approach Marketing Churches

A church is not a business, but managing a church requires many of the same skills as a typical corporation. Companies have customers; churches have congregants. […]


Flyer Marketing: How to Create and Use Flyers to Promote Your Business

More than 40 percent of Americans read or scan flyers they receive in the mail. If you’re handing flyers out at an event or a […]


7 Big Benefits of Digital Advertising for Your Business

Digital marketing has grown into an essential piece of almost any modern business. If you’re late to the game and still not sure if digital […]


How Long Does the Branding Process Typically Take?

As a smart business owner, you know that branding matters. Your brand needs to be more than just who you are and what you sell, […]


4 Tips to Building Marketing Strategies for Businesses Online

Are you building a business? There’s never been a better time, despite the pandemic. As businesses move online this is the place to prove your […]


Get Rid of Your eCommerce Digital Marketing Problems Once and For All

The U.S. eCommerce sector’s projected value will be a whopping $4.9 trillion by the year 2021. This anticipated growth may exceed expectations. This is so […]


5 Critical Signs Your Business Needs Local Marketing Services

69% of Americans prefer to shop locally. While Americans believe in supporting small businesses, they’re also looking for the best deal. If you want consumers to […]


Skyrocket Your Sales: The Secrets to Selling Products Online

According to the U.S. Small Business Administration, there are over 30 million businesses in the United States. Due to high competition, many businesses don’t survive […]


7 Surprising and Fun Local Advertising Techniques Worth Considering

Advertising has, for a long time, been one of the best ways to reach the market and grow your business. For instance, online advertising has […]


5 Unique Promo Video Ideas That’ll Create a Buzz

Video content is the most engaging type of content on the web today. People love watching videos, both on a smartphone and a computer, which […]


Managing Your Digital Media Marketing Campaign 101

As a small business owner, you most likely don’t have access to a 2 billion dollar marketing budget like the one Geico uses each year. […]


4 Innovative Digital Marketing Strategies That Work in 2020

Digital marketing is constantly changing and evolving to keep up with all the new technology. Think about all the exciting things that we’ve discovered each […]


5 Tips for Producing Great Videos for Marketing

Did you know, you should be spending just under 10% of your gross revenue on marketing, according to the Small Business Administration? This may seem […]


Grow Your Startup! 7 of the Top Business Branding Tips for 2020

A proper brand represents who you are as a business and how you want the market to see you. Without a solid brand, it’s not […]


5 Good Reasons Small Business Owners Should Invest in Display Advertising

Display advertising is a massive opportunity for business owners. In fact, Google Display Network, one of the biggest platforms out there, has access to 90% […]


How Much Should a Small Business Spend on Google Adwords?

Did you know that businesses generate $2 for every $1 they spend on Google Ads?  If you run a small business, you might be in a position […]


Expert Tips for Creating an Effective Brand Logo Design

A logo is one of the first interactions any person has with your business. A well-designed logo makes people remember your brand. It helps build rapport and makes […]


5 Key Tips to Promoting Your Company’s Brand Image

One of the most important pieces of running a business is getting your brand heard, and having a consistent image to push to customers. Marketing […]


10 Local Business Advertising Tips That’ll Guarantee New Customers

Do you want to capture the attention of new customers quickly? Do you have a limited budget with which to carry out your local business […]


How Much Does It Cost to Advertise on Radio?

Are you interested in placing your ad on the radio? Want to know the average cost of radio advertising?  Well, you’re in the right place. […]


Benefits of Hiring a Digital Branding Agency to Get Your Name Out There

You have a great product that is exactly what people are looking for. Then why isn’t it selling?  Or maybe you have launched a professional […]


5 Tips for Advertising New Technology with Social Media

Are you looking for the best ways that you can start advertising new technology products for your company? With 3.8 billion people active on social […]


Self-Marketing 101: Tips and Tricks to Gain Professional Popularity

While exact numbers are difficult to come up with, experts estimate that there are over three billion people in the world today with social media […]


5 Sell-Out Sales Strategies for the Best Business Advertising

Marketing and advertising are very important in every business, maybe even more important than the actual products or services. While several businesses, especially small businesses […]


Your Guide to the Most Effective Promotional Products for Business

As a small business marketer, you can’t underestimate the importance of swag bags and branded items. Not only do 80% of people like receiving promotional […]


Lead Generation Software: 6 of the Best Tools For Small Businesses

Did you know that only 4 percent of those who visit your website are typically ready to make a purchase? Such sparse numbers call for […]


How Do You Create a Customer Loyalty Program? 10 Must-Know Tips

In the modern age, competition is steep for businesses of all sizes. This makes customer loyalty more important than ever–but also harder to attain. Did […]


How to Build a Digital Marketing Funnel That Works for Your Business

About a third of small businesses are spending up to $2,500 a month on their digital advertising and metrics. If you’re going to spend that […]


Pitch It Perfectly: How to Get a Story on the News in 7 Easy Steps

It’s getting harder and harder to get the attention of the media. Newspapers are shutting down and there are fewer and fewer outlets. Reporters are […]


Marketing Like a Master: 8 Top Tips for Advertising Your Business

When trying to advertise your company, it’s important to keep in mind that 43% of eCommerce traffic will come from people organically searching Google.  In the […]


Understanding a Natural Link and Learning How to Get More of Them

Do you want more customers? Of course you do! It’s a rhetorical question. No successful business ever said no to the prospect of earning additional […]


5 Tips for Promoting Your Business If You’re on a Tight Budget

It’s impossible to run a small business without devoting some money to marketing it. The U.S. Small Business Administration actually suggests that small businesses earmark about 8% of […]


How to Successfully Sell Products Online

By the year 2021, experts estimate that worldwide eCommerce sales will reach $4.9 trillion. Clearly, the Internet is the place to be if you’re looking […]


An Image Says a Thousand Words: Expert Tips on How to Use Marketing Images

Images invoke emotions, which are key in capturing your message or selling your product. Out of a group of 200 content marketers, 68% said that images […]


13 Masterful Small Business Internet Marketing Tips You Can’t Miss

According to one study, 80% of local searches on mobile convert. Any small businesses that aren’t working on getting to the top of local search […]


Marketing Pro: 10 Pro Content Marketing Tips for a Successful Campaign

Have you tried and tried outbound marketing strategies, but you just can’t seem to gain any traction?  Are you looking to gain leads and increase […]


How to Create Great Business Blog Posts: A Useful Guide

Once upon a time, blogs were a place to write about your weekend, do giveaways, and talk about your favorite books. You could quickly easily […]


How to Create a Second YouTube Channel for Your Small Business

Anyone who has subscribed to YouTube has a YouTube channel. Although the majority of the estimated 2 billion monthly users worldwide log-in to view content, they […]


Use These SaaS Marketing Strategies to Grow Your Subscription Business

Is your business not growing as you want it to? Have your marketing conversion rates tapered off? Maybe you feel like you could be doing […]


Simple Branding Strategies That Will Help Your Business Build a Brand

You may not realize it but branding is essential to business growth. It doesn’t matter how big or small your business is, the right branding […]


4 Best Business Logos of the 2010s

There are seven types of logos in the world. If you’re designing a logo for your business, it can be overwhelming to decide which is […]


Let’s Get Digital: 5 Must-Know Digital Marketing Tips for Small Businesses

Are you thinking of giving up on your digital marketing efforts? Before you throw in the towel, it’s worth giving things another try. Digital marketing […]


Is It Time to Rebrand? 4 Top Tips for How to Rebrand a Company

A prospect only needs ten seconds to form a perception about your brand. That small window can either boost your sales or contribute to the […]


Why Is Marketing Important?

If you are part of the 30.2 million small businesses in the United States you have some idea about marketing. If you have been debating […]


Experiential Marketing: How it Works, and Why it Works

Doesn’t it seem like our attention is constantly pulled in a million different directions? It makes it hard to focus on one thing. This is […]


5 Types of Videos Small Businesses Can Use to Increase Engagement

Ready to venture into video content to promote your small business?  You’re in good company. Statistics show that 85% of businesses include video in their […]


12 Small Business Marketing Trends You Need to Know

81% of B2B marketers measure content marketing success by awareness. If people don’t know your brand exists, how will you market your product or service? […]


5 Fantastic Ways Video Production Can Help Your Small Business

Most people can’t get enough video content. YouTube boasts more than 2 billion users with this number steadily increasing year after year. Videos cross cultural […]


The Ten Commandments of Mortgage Marketing

More than 60% of homes in the United States still have a mortgage to clear.  While about 37% of family homes in the United States […]


High Flyers: 5 Benefits of Flyer Marketing for Your Business

When it comes to marketing your event, business, or service, we hear a lot about digital marketing, these days. But what about something a little […]


Create Video Ads With Impact: A Beginner’s Guide to Video Advertising

53% of consumers engage with a brand after watching a video on social media. Just think about that for a second. If 100 people watch […]


5 Tips That Will Help You Attract Clients Who’ve Never Heard of You

Is your company invisible? While invisibility might be a great power for a superhero, it can have a crippling effect on a growing business. Customers […]


7 Effective Ways to Lower Your Marketing Costs While Maximizing Results

Marketing costs can be astronomical. Indeed, last year, businesses were expected to spend approximately $240 billion on their marketing efforts. You can only hope that […]


5 Best Practices for Promoting Your Business on the Trade Show Floor

There’s no doubt that a trade show is one of the most effective places for a business to market. This is especially true if you’re […]


10 Unique Corporate Gift Ideas for Your Next Event

So, you have a big event coming up, and you want to make the most of it. Last year, you didn’t get near the amount […]


7 PR Tips That’ll Transform Your Brand

All in all the world economy is buoyant. That combined with eased relations between China and the US means that many people are taking a […]


7 Eye-Opening Benefits of Digital Marketing: 2020 Edition

Marketing your business is no easy task. There are so many different avenues and investments to explore that picking a strategy for your company can […]


Here’s Why Your Business Needs to Do a Regular Website Audit

A website is the center of your business. It’s where people go to learn about who you are and what you do. They’ll also decide […]


What Is One of the Key Benefits to Successful Branding?

It’s no secret that you’re going to need to put thorough planning into how you brand your company if you want to resonate with your […]


6 Classic Examples of a Blog Writer’s Personality

Blogging is a practice that anyone can take part in but not everyone has the tools to excel at. If you optimize your blog and […]


Stay Cool! 8 Tips When Marketing to College Students

Knowing how to market to college students is important. Studies have proven that colleges benefit their local area’s GDP. If your local college has 10,000 […]


5 Tips to Perform Smarter Audience Analytics

Is your website intuitive enough? In the world of website views, the use of Google Analytics on your website can separate your site from the […]


Experiential Events: 5 Great Examples of Experience Marketing

Do you need to find a creative way to market your business? It’s harder and harder to cut through the noise to get your message […]


Should You Outsource Marketing to the Experts?

If you aren’t sure that your company can take care of its own marketing efforts, you might consider opting to outsource marketing. While outsourcing might […]


5 Incredible Benefits of Digital Marketing for Your Small Business

Throughout the day, we’re constantly reaching for our phones to find quick answers to questions big and small. Chances are, your customers are doing it, […]


Brochure Creator: Why Your Business Should Use Video Brochures

Direct mail gets a higher response rate than digital alternatives. But with that in mind, how can you gain an edge over your competition? Using […]


The 10 Best Promotional Gifts for Your Next Giveaway

One of the easiest ways to get people familiar with your business is to run a giveaway or offer promotional items. Gifts that are for […]


A Business Owner’s Guide to YouTube Influencer Marketing

Marketers are spending a lot of money on social media influencers these days, including YouTube influencers, and they’re not showing any signs of slowing down. […]


What is Direct Mail and How Do Businesses Use it for Marketing?

What is direct mail and how is it beneficial for your business? There are various forms of advertising you can use to reach potential customers. […]


Advertising With Legitimate Car Wraps

There are traditional advertising methods like billboards, print ads, and TV/radio spots. You’ve probably even used social media to promote your business. However, you might […]


8 Types of Signs Businesses Need in Their Buildings

Signage for businesses comes in many forms. Businesses can use signs for advertising purposes and they also have codes and regulations they must follow. Most […]


How to Create a Product Marketing Strategy That Delivers Results

Only 5% of products ever find success. Too many companies believe in the old adage that a good product will sell itself. Such a mystical piece of […]


How Does the UV Curing Process Work for Printing? 5 Facts You Should Know

If you’re spending a fortune on your marketing because of printing, you need to look into UV curing. This is a simple change you could […]


8 Brilliant PPC Optimization Tips on Boosting Campaign Performance and ROI

Trying to improve PPC optimization? Want to make sure your PPC campaign is a success? If you want a cost-effective way to get new leads […]


Understanding Why Packaging Is Important in Marketing

72% of Americans report that product packaging influences their buying decisions. And, 61% say they’re likely to buy the same product again if it came […]


The Power of Positive Reviews When Growing Your Customer Base

No man is an island, as the saying goes. There’s nowhere that this saying is more true than with consumers. As you probably know from […]


Why Hiring a Marketing Manager Might Just Be the Right Move for Your Business

If you are an entrepreneur or small business owner, your time is probably consumed with running your business, supervising your contractors, and making sure that […]


7 Benefits of Using Free Promotional Products to Market Your Business

Ever been to a trade-show, seminar, or business convention? Most companies give away free promotional products to their attendees during these events. But is this […]


Great Website Ideas And Tricks To Improve Your Customer Retention

Have things started to plateau a little with your website? Are you struggling to find great ideas online? What you should be doing is asking […]


What are the Average Marketing Costs for a Small Business?

Small businesses are the foundation of any market; they’re what people depend on to find the best kinds of businesses available. Small businesses are made […]


Marketing Meets Storytelling: What Is a Brand Story?

Have you ever heard the story of a certain business and been so blown away by it that you wanted to support them just to […]


5 Brilliant Local Marketing Ideas for Your Small Business

According to a recent marketing report, 72% of consumers who did local searches for a business ended up visiting a store within 5 miles. This means […]


5 Excellent Content Marketing Examples for Ecommerce Sites

Think e-commerce and content marketing don’t go hand in hand? Think again. Content marketing is a hot inbound strategy that generates leads without selling. It’s […]


Keeping Up With Your Content: The Top Content Marketing Tips for 2019

Did you know that more than half of all web traffic is driven by organic search? This means that if a user finds your site, […]


Spread the Word: 5 Tips for Using Shirts with Logos for Business Growth

Since 2018, the industry of promotional products increased by 3.5%. Investing in shirts with logos for business will make your customers swoon beyond your wildest dreams. […]


8 Effective Types of Business Cards for Different Types of Businesses

What if you could carry the key to a successful business inside your wallet? Business cards are an effective way of networking and growing your […]


10 Clever Marketing Tips to Put Your Copy Machine Company on the Map

30 million small businesses flood America’s marketplace today. That number continues to grow as the global economy strengthens and more people are finding success as […]