In a recent case study, we asked our audience to send us their landing pages for review and optimization. Entries came in all shapes and sizes, but a few specific and fundamental mistakes kept cropping up over and over again. Click here to read the full article…

Post-purchase emails are a golden opportunity to deepen your brand’s relationship with customers. To use them only for receipt delivery and shipping information is to miss the boat almost entirely. Click here to read the full article…

Of course, the age-old trick is to repurpose your blog posts into a new ebook to convert viewers into leads. It seems to be a tried method for doing this, and nobody will argue that it’s a decent way to capture contact info from website visitors. But, it’s not the only way to give new life to your old ideas. Here are some methods you can use to fluff up old content, that I will bet you haven’t thought of yet. Click here to read the full article…

3 things every PPC beginner needs to try

by News Hound on August 25, 2016

in Entrepreneurship

Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just how much there still is to learn! Click here to read the full article…

If you are a freelancer, finding your niche market is the first step in creating a successful presence online. Whether you are trying to better establish a brand on the digital front, or you are your brand, nothing is more important in the beginning than finding a category where you fit. Click here to read the full article…

5 Killer Examples of Data-Driven Marketing

by News Hound on August 25, 2016

in Entrepreneurship

Few marketers have the expertise to work with data effectively. You may have never taken a statistics course. You may not have access to data visualization tools. And you may not have the quantitative background that you need to figure out when a metric might be tricking you. But there is good news: almost every marketer is stuck in the same boat. And we’re all learning together. Click here to read the full article…

Let’s lift the veil of content marketing to reveal how easy it is to create a consistent, scalable stream of high-quality content. I’ll break down each one of the content types we create, why those content types work, and how you can start doing the same. Click here to read the full article…

A new add-on for Gmail called Respondable from the fine folks at Boomerang promises to all but guarantee a response to the message you’re sending by analyzing several factors. Click here to read the full article…

Build a Solid and Truly Useful Customer Survey System

August 25, 2016

Customer surveys are the most direct way of understanding your clients’ needs and preferences. The success of your business rests in their hands. If they are not satisfied, there’s very little you can do to make your business grow. A well-designed customer survey system can provide you with the tools necessary to predict future trends, and stay ahead of the curve. Click here to read the full article…

YouTube Film School for Marketers

August 25, 2016

When Magoosh, the company I work for, started making branded social video content, I was overwhelmed by the amount of conflicting recommendations out there. That feeling of information overload is what led to this guide—a quick-start “film school” for marketers. Click here to read the full article…

4 Spectacular Failures from the Most Successful Entrepreneurs

August 23, 2016

Great success is built upon failure. That’s why today’s most successful entrepreneurs didn’t let their missteps stop them. Click here to read the full article…

How This Entrepreneur Grew His Company 57,000 Percent in 3 Years

August 23, 2016

While Tom Bilyeu’s journey with Quest Nutrition may not have been perfect, it’s certainly the dream for many entrepreneurs. He started with zero small business experience, zero seed funding, and just a bit of industry know-how. Despite it all, Bilyeu and his ultra-motivated team managed to turn just an idea into a company 57,000 percent larger than its original size. They proved that, armed with a great protein bar and the right vision, one can achieve just about anything. Click here to read the full article…

How Personalization Can Help You Close Leads and Win Customers (with Examples)

August 23, 2016

Personalization is a powerful strategy for increasing conversions, but it is also easy to get overwhelmed by it. If you haven’t already put this system in place by now, start small by using personalization on your top-converting pages. Split test personalized vs. non-personalized versions of these pages to see whether your users respond to these changes. Remember that you don’t have to personalize every part of your site, just the bits that matter. Click here to read the full article…

How Charming Stories Boost This Antique Shop’s Bottom Line

August 23, 2016

What a story does is provide context for the potential new owner. Spending money on an item that’s mass-produced in a factory and can probably be bought on Amazon for cheaper isn’t too appealing. Spending money on something that has a background, a unique origin, a path that can be traced beyond the warehouse shelf it sat on a few days earlier is much more compelling. Click here to read the full article…

3 Stealth Tools For Competitor Analysis

August 23, 2016

Luckily there are tools designed to help keep you up to date with what your competitors are up to. This way you can leverage their findings, inspire your own tests, and leapfrog their success. Click here to read the full article…

60+ LinkedIn Profile Tips for Marketers

August 23, 2016

Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding is here to stay, especially when you’re aware of all the tricks that can help you strengthen your profile. Click here to read the full article…

10 Ways to Get More Out of TweetDeck – as Explained by Twitter

August 23, 2016

TweetDeck is Twitter’s own dashboard tool, similar to Hootsuite or Sprout Social, but entirely devoted to Twitter. Through TweetDeck, you can monitor and action every aspect of your Twitter presence – but what many don’t realize is that TweetDeck is always evolving. Click here to read the full article…

This 100-Year-Old To-Do List Hack Still Works Like A Charm

August 23, 2016

The “Ivy Lee Method” is stupidly simple, and that’s partly why it’s so effective. Click here to read the full article…

10 Tools That’ll Help You Score Maximum Value From Your Content

August 23, 2016

I’ve compiled a list of the 10 tools I draw from as part of my toolkit whenever I’m developing and publishing content for a new audience. Click here to read the full article…

5 Ways to Improve Your Reach on Facebook

August 23, 2016

We’ll never get back the Facebook organic reach we’ve lost over the past few years. However, these five tips will help dramatically increase your organic engagement and mitigate your losses from the latest Facebook News Feed change. Click here to read the full article…

Starting from Zero? A Customer Acquisition Playbook for New Websites

August 22, 2016

The quicker you realize that new website visits aren’t coming from passive sources like Search or Advertising, and only from proactive ones like Referrals, the better. It’s a tough pill to swallow at first, but it gives you a critical posture change that’s required to succeed in getting a new site off the ground. Click here to read the full article…

9 Psychological Insights I Use When Designing a Pricing Page

August 22, 2016

When you get into a discussion about web design, you can’t help but talk about psychology. And when the page being designed is a pricing page, psychology plays a huge role. Click here to read the full article…

10 Email Marketing Secrets to Acquire and Retain More Retail Customers

August 22, 2016

How can your retail business best use email marketing to acquire and retain more customers? Here are 10 tactics successful retailers use. Click here to read the full article…

How to Run a Retail Giveaway That Drives Word-of-Mouth and Grows Your Business

August 22, 2016

Who doesn’t love retail giveaways? More than just a gimmick, running contests can be a lot of fun and can have several benefits for retailers. When done right, these initiatives can increase online and foot traffic, drive word-of-mouth, and help you acquire new customers. Click here to read the full article…

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

August 22, 2016

The single most profitable thing you can do for your business is to understand the value of an average customer over the course of their relationship with you. So what is the lifetime value of your average customer? Do you know? Click here to read the full article…