There is no question that improving the forms on your website can improve your conversion rate. In fact, Gavin Doolan, of the Google analytics team, did a wonderful job explaining the basics concepts needed to improve form conversion rates. However, what do the forms that exist in the “wild” tell your visitors about you?

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It’s official: Google has just announced Google Buzz, its newest push into the social media foray. This confirms earlier reports of Gmail integrating a social status feature.

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ViralHeat has both the price point and the feature set fit for the company that wants to get on top of its image and perception on the social Web but can’t afford to bring a social media expert on board – and on salary. The learning curve is suitable for the DIY set and the analytics it provides are self explanatory, not riddled with indecipherable, industry jargon.

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What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc?

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I just finished reading an article in Business week claiming that Microsoft has come to terms with Apple and Bing will become the search engine on the iPhone (most likely OS 4.0 release). A deal with Verizon last summer made Bing the default search engine on most Verizon (non-Android) phones. In my opinion this is HUGE and a clear signal of Microsoft’s intentions.

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I’ve said before that social media is an amplifier for businesses online. Facebook is a big amplifier! The interconnectivity of it’s members and the ability to share purchase decisions, is, of course a great opportunity. Especially if you have a process in place to connect and make offerings to those members.

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The minute you get a big head is the same minute that reality smacks you and you realize that you aren’t as cool as you think you are. So self-adulation is something I try to stay away from. But self promotion? That’s a whole different story.

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