If you’re struggling and want to improve your conversion rates, you should look beyond the traditional CRO recommendations and A/B testing recommendations for bottlenecks. Here are some reasons why your visitors might be bailing on you. Click here to read the full article…

In this post, we’re going to take a look at how you can generate your first ecommerce store sale, using Facebook Ads. You’ll see how you can find your ideal customer on the platform, as well as how you can create engaging ads that will generate sales. Click here to read the full article…

Andreea has some tried-and-true strategies for building a buzz around your blog or business through media promotion, both traditional and online. She walks the talk, with her blog being featured in more than 500 media outlets since she started five years ago. Click here to read the full article…

Your customer’s or prospect’s attention is extremely important to your business. Let’s look at three statements you should be making and backing up to your customers. Click here to read the full article…

Your followers need variety. If you don’t mix it up a little bit, you’ll risk losing their attention permanently. To inject some diversity, start working these 10 social post structures into your daily content calendar. Click here to read the full article…

In a company’s early days, founders are primarily focused on getting the venture off the ground. Once up and running, owners should get into the habit of thinking strategically about ways to increase profit margins and cash flow by improving how the business operates. Click here to read the full article…

As a small business owner and entrepreneur, you should think long and hard about your logo. Every element should be a conscious decision about how you want to communicate your brand and the emotional benefit you offer. Choose your color(s) wisely and make sure it’s unique in your industry. Choose a special type treatment and any graphic design that conveys the energy of your brand, and what your customers receive from it. Click here to read the full article…

Unfortunately, humans can’t work like machines, and so you’ll need a bit of help from technology to work at your most effective pace. From experience, testing, and research, we here at Process Street have collected the 30 best productivity apps ever created for you to cut through your workload. Click here to read the full article…

How to REALLY Run a Twitter Lead Generation Campaign

August 31, 2016

When it comes to advice, Twitter can’t be trusted. Forget everything Twitter has tried to tell you about lead generation. Ignore Twitter’s “best practice” advice on bidding, creative, audience targeting, campaign types … and pretty much everything else. Instead, do Twitter lead generation my way. The RIGHT way. Click here to read the full article…

19 Proven Email Marketing Templates We Use to Sell, Nurture, Onboard, and Reach Out

August 31, 2016

The email templates in this article are centered around 9 primary elements which we’ve seen improve reply and conversion rates. Click here to read the full article…

Test points to likely influence of click-through rate on search rankings

August 31, 2016

It tells us that optimizing title tags, meta descriptions and site content won’t just capture more visitors and improve the user experience, but will very possibly increase our rankings as well. Click here to read the full article…

5 Free Ways to Make Your Website More Effective NOW

August 30, 2016

A lot of bloggers and online business owners feel as if they need an expensive website design or a custom-developed homepage with all the bells and whistles to make their websites effective. But that’s not true. With a few simple and free tweaks, you can make your website work even harder for you. Click here to read the full article…

How to Leverage Newsjacking Without Being a Jerk

August 30, 2016

Newsjacking can offer some wonderfully fresh and innovative content for websites that are interested in taking their work to the next level. These topics are already trending, interesting, and fresh. When newsjacking is done right, it can boost traffic and, eventually, sales. When it’s done wrong, you end up looking like a spoiled corporate jerk. So go ahead and newsjack—but do it carefully. Click here to read the full article…

5 Tips to Get Your Website Ready for the Holidays

August 30, 2016

Not only do you want to make sure your website is ready for the spike in visitors, but you also want to deliver a pleasant user experience, which will help achieve a high conversion rate and strong holiday revenue. Here are a few tips that will help you get your website ready before the hectic holiday season. Click here to read the full article…

5 Social Media Marketing Ideas for the Holidays Drawn From This Facebook Study

August 30, 2016

How will your retail customers be preparing for the holidays this winter — and how can you reach out to them to get them into your store during the holiday shopping season? A study by Facebook about holiday shopping intentions has some useful insights. Click here to read the full article…

This Is the Exact Opposite of Every ‘Grow Your List’ Article

August 30, 2016

What happened to the good old days of building your list? Before growth-hackers and content marketers got their grubby little hands on newsletters? Click here to read the full article…

How to Calculate ROI for Your Content Marketing Campaign

August 30, 2016

When you know your ROI, you can make the necessary adjustments to improve a floundering campaign, or identify the most profitable areas of your strategy to focus on in future months. Click here to read the full article…

4 e-commerce link building tactics that still work in 2016

August 29, 2016

Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. Click here to read the full article…

10 Tools that will Improve the Quality of Your Blog Content

August 29, 2016

10 tools any blogger can use to boost the quality of their content, increase engagement, and outdo the competition. Click here to read the full article…

3 Landing Page Blunders That Can Kill Your Conversions

August 25, 2016

In a recent case study, we asked our audience to send us their landing pages for review and optimization. Entries came in all shapes and sizes, but a few specific and fundamental mistakes kept cropping up over and over again. Click here to read the full article…

Post-Purchase Emails: A Powerful Way to Hack Growth

August 25, 2016

Post-purchase emails are a golden opportunity to deepen your brand’s relationship with customers. To use them only for receipt delivery and shipping information is to miss the boat almost entirely. Click here to read the full article…

7 Unexpected Ways to Repurpose Your Old Content

August 25, 2016

Of course, the age-old trick is to repurpose your blog posts into a new ebook to convert viewers into leads. It seems to be a tried method for doing this, and nobody will argue that it’s a decent way to capture contact info from website visitors. But, it’s not the only way to give new life to your old ideas. Here are some methods you can use to fluff up old content, that I will bet you haven’t thought of yet. Click here to read the full article…

3 things every PPC beginner needs to try

August 25, 2016

Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just how much there still is to learn! Click here to read the full article…

Find and conquer your niche market like a champion

August 25, 2016

If you are a freelancer, finding your niche market is the first step in creating a successful presence online. Whether you are trying to better establish a brand on the digital front, or you are your brand, nothing is more important in the beginning than finding a category where you fit. Click here to read the full article…

5 Killer Examples of Data-Driven Marketing

August 25, 2016

Few marketers have the expertise to work with data effectively. You may have never taken a statistics course. You may not have access to data visualization tools. And you may not have the quantitative background that you need to figure out when a metric might be tricking you. But there is good news: almost every marketer is stuck in the same boat. And we’re all learning together. Click here to read the full article…