There is no question that improving the forms on your website can improve your conversion rate. In fact, Gavin Doolan, of the Google analytics team, did a wonderful job explaining the basics concepts needed to improve form conversion rates. However, what do the forms that exist in the “wild” tell your visitors about you?
What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc?
I just finished reading an article in Business week claiming that Microsoft has come to terms with Apple and Bing will become the search engine on the iPhone (most likely OS 4.0 release). A deal with Verizon last summer made Bing the default search engine on most Verizon (non-Android) phones. In my opinion this is HUGE and a clear signal of Microsoft’s intentions.
The minute you get a big head is the same minute that reality smacks you and you realize that you aren’t as cool as you think you are. So self-adulation is something I try to stay away from. But self promotion? That’s a whole different story.
