Small Business Brief

Sales

How to Make a Good First Impression With a New Client

Landing a meeting with a new or potential client can be very exciting. It can also feel intimidating to meet someone and sell them on […]


Top 7 Tips to Improve Your Lead Conversion Rate

It’s time to face facts: There’s no point generating huge numbers of leads if none of them ever convert. After all, no conversions mean no […]


How to Put Together a Sales Team That’ll Move Your Products

The team is only as strong as its weakest link. Because of this, you need to make sure you’re building a strong sales team with […]


Your Guide to Qualifying Sales Leads With the FAINT Framework

Ever feel like you’re spinning your wheels and not making traction with increasing your sales? The fact is, 73% of all leads sent from marketing […]


Know What You Need: How to Track Sales KPIs and Grow Your Business

If you want your sales to grow, you will first need to measure and track your progress. This is a given that most salespeople in […]


How to Target Potential Customers: The Top Things You Can Do

The number of customer interactions has been growing every year, which works heavily in your favor. However, do you have a good enough marketing reach […]


Out With the Bland: 3 Keys to a Sales Brochure That Actually Sells Your Brand

These days, digital marketing is pretty much everywhere. This is perfectly natural — and it makes print mediums that much more effective. Of course, we’re […]


The Benefits of Buying Leads in Order to Grow Your Small Business

When you’re a small business, you live and die by the number of leads you get. You don’t need leads that don’t pan you, you […]


The Perfect Pitch: 6 Easy Ways to Nail Your Business Pitch

Do you have a big business pitch coming up that you want to make sure is successful? Creating the perfect business pitch can be tough. […]


The Complete Guide to Building Client Relationships That Last

Building client relationships helps create a more positive experience for everyone who interacts with your business. Positive experiences build loyalty and increase sales. Research shows […]


Lead Generation Techniques: 7 Tips to Improve Your Strategy

Marketing is the key to business success. Need proof? Look at the monstrous marketing budgets large-scale businesses have these days.  For instance, $118 billion will […]


New Horizons: How to Attract New Customers to Your Small Business

Have you ever heard of the Pareto principle? That’s the idea that only around 80 percent of your business will probably come from roughly 20 […]


How to Design Packaging That Sells Your Product Most Effectively

30,000 new products enter store shelves every year. Of these products, only 5% will succeed. A good portion of the blame can be placed on […]


Top 10 Tips for Sales: How to Generate More Leads

Sales is a tough job. You need to know your product. You need to know your customer. You need to convince them how you can […]


4 Tips For Succesfully Securing and Fulfilling a Government Contract

The United States federal government is the largest customer in the world. In fact, the government spent $560 billion on contracts in 2018. This was […]


7 Reasons Why Your Business Needs a POS System

Quick, what’s your biggest seller? How much inventory do you have on hand? How successful was your last sale?  Do you have that information at […]


Woo Them, Wow Them, Sign Them! How to Ace That First Face-To-Face Client Meeting

The business world is changing drastically. More workers are working from home, Gen Z-ers are slowly making their way into the business world, and more […]


5 Tips for Winning Government Contracts for Your Small Business

What’s the best way to grow a small business? For a lot of entrepreneurs, the answer is to get more customers. And there’s nothing wrong […]


5 Tips For Setting Achievable Sales Goals For Your Team

Looking to improve your sales performance? If your team is struggling to meet their sales goals, perhaps you need to reevaluate your sales strategy. In […]


Time to Go Global: 7 Top Tips for Planning a Company Expansion Abroad

Economists are always interested in growing markets, and a trend has emerged in the last decade or so. The fastest-growing markets are all emerging markets, […]