Marketing and advertising are very important in every business, maybe even more important than the actual products or services. While several businesses, especially small businesses work with a limited marketing budget, some strategies can help them sell themselves and compete with the market leaders. In today’s digital age, digital advertising has proven to give businesses […]

Are you looking for ways to boost your social media presence? If so, you’ve come to the right place for answers. It’s no secret that social media is one of the most powerful marketing tools ever created. After all, it provides instant access to billions of potential customers around the world. This article takes a […]

Are you launching a new business? Instead of the traditional options, why not launch it as an LLC? LLC stands for Limited Liability Company. It’s a type of legal entity and business structure. As a separate entity, an LLC can have a unique tax identification number. It can also open bank accounts and do business […]

Looking to improve the success of your marketing campaigns? If so, you may want to turn to email blast marketing. If you’re not familiar with the term, email blasts are also known as mass emails and bulk emails. An email blast is a single email sent to many people. You can send it to your […]

What Makes Employees Happy at Work? This Is What You Can Do

Believe it or not, the average person will spend a third of their life at work. That’s why it’s so important to choose a career that is both challenging and fulfilling. This also makes employers responsible for finding ways to make sure their employees stay as happy as possible in their workplace. Why? Because happy employees […]

ESG Policy 101: All About ESG Policy

Customers aren’t the only ones demanding corporate responsibility. Investors and lenders are, too. ESG companies are expected to outperform fossil fuel stocks as the economic factors of climate change are finally being felt and understood. It’s no longer acceptable for companies to ignore their impact on the environment, and the financial risks have to be […]

Your Guide to the Most Effective Promotional Products for Business

As a small business marketer, you can’t underestimate the importance of swag bags and branded items. Not only do 80% of people like receiving promotional products, but 70% of consumers actively wish that they received them more often. However, sending out these items is only half the battle. You need to invest in promotional items […]

Understanding the Remote Work Shift: 10 Tips to Make It Successful

The world is changing towards a remote work lifestyle.  Due to the current times, we are living in, more and more people are embracing this new change. Zoom meetings replace board meetings, and you can even wear your pajamas to your home office.  Though this could be the new normal, there are a wide variety […]

4 Common Social Media Mishaps That Every Business Makes

In 2018, Snapchat lost $800 million of value over a single social media ad. The ad asked users if they would rather slap Rihanna or punch Chris Brown. That’s a tasteless post regardless. But it’s made worse by the fact that in 2009, Brown got arrested for assaulting Rihanna. Even Rihanna called out Snapchat. The […]

Lead Generation Software: 6 of the Best Tools For Small Businesses

Did you know that only 4 percent of those who visit your website are typically ready to make a purchase? Such sparse numbers call for lead generation tactics that draw quality traffic to your site. To do this at scale, you need to invest in robust lead generation software that automates your process to buoy […]