Small Business Brief


5 Ways To Attract New Customers to Your Small Business

1 in 5 small businesses fail within 2 years of opening, so it’s important that you’re remaining proactive. Looking for new ways to attract customers will help your business stand the test of time.

Building a successful small business is not an easy task, but there are ways to make it easier for yourself. There are many ways to market your business while ensuring that new customers come in week after week.

Here are 5 of the best ways to attract new customers to your small business.

1. Build a Content Marketing Plan

An effective way to attract new customers these days is to implement a content marketing plan. With content marketing, you’ll create valuable, educational, and informative content for your audience and will share it online. 

One of the ways to start using content marketing is by adding a blog to your website and filling it up with useful blog posts. You may also want to share other forms of content as well including white papers, infographics, videos, podcasts, and more.

With a content marketing strategy, you’ll be attracting customers to your business in a natural way. You’ll give value to them before asking them to make a purchase.

This “inbound” marketing approach can be very useful for winning over new customers without seeming pushy. The strategy can also improve your search rankings and help you get more website visitors as well. It’s a great idea to use content marketing along with an SEO outsourcing company.

So what is SEO outsourcing? Click the link to learn more about how an outsourced SEO company can help your business get more customers online.

2. Strengthen Your Social Media Presence

While there are many digital marketing strategies you can use, social media marketing remains one of the most effective. Social media is free to use and has a wide user base that you can reach with your online profiles.

Creating social media accounts and profiles on sites including Facebook, Twitter, and Instagram can be worthwhile. Doing so can allow you to reach new customers for free and can help you stay at the top of their minds. You’ll be able to reach a lot of new people with your business who can potentially make purchases from you.

On top of this, by posting consistently you can stay in touch with any previous and current customers you have as well. You’ll spread brand awareness and will ensure that people can learn about your business and understand what kinds of products and services you offer.

3. Start Running Online Ads

Using pay-per-click (PPC) advertising is another effective method for attracting new customers online. Fortunately, there are many online ad platforms that you can use. However, two of the most popular include Google Ads and Facebook Ads.

When running ad campaigns online, you’ll get access to special targeting features and can measure the effectiveness of your advertising efforts easily.

When compared to traditional advertising, you’ll have a lot more clarity when running online ads. Online ads are very measurable, so you can easily see your return on investment (ROI) while ensuring that you’re getting your money’s worth.

Because online ads allow you to target people who are already searching for the products you sell or people who have certain interests and demographics, they can be a great way to reach your ideal customers. Consider using online ad platforms to find more customers if you want to advertise your business in a cost-effective way while also building more brand awareness.

4. Create a Referrals Program

Launching a referral program for your business can also be a great way to build your business and gain new customers.

When marketing your business, your existing customers can do a lot of the hard work for you. They can help you build your business and bring new customers in as long as you give them a little bit of encouragement.

Be sure that you’re letting your current customers know that you’re looking for more business. You may want to consider offering an incentive to your customers for any referrals that they make.

Offering special discounts to customers as well as the people they refer to your business can be a great idea. Doing so can allow you to find new customers while keeping your business growing at a steady pace. You’ll also need to worry less about spending a lot of money on your other marketing or advertising efforts as well.

5. Make Special Offers

One of the best ways to attract new customers to your business is to offer them a special discount.

Even though it’s not a new strategy, creating special offers or launching special sales remain great ways to build your business. A great sale can increase brand awareness and build a lot of buzz around your brand.

Make sure that you’re paying attention to holidays. Offer some deals and discounts to customers on special occasions or at other times during the year. Making special offers on a limited basis can be helpful for building more interest in your business from both existing customers as well as brand new ones.

Everyone loves a good deal or special sales event, so consider using this to your advantage to attract new customers to your business on a regular basis.

Using These Tips and Strategies to Attract New Customers

If you want to attract new customers to your business, make sure that you’re taking a proactive role in your marketing strategy. Use a combination of tactics including content marketing, social media marketing, referral marketing, and more to reach new customers and get more sales.

Interested in finding more useful tips for growing your business? Read through our blog now to find more helpful advice.