Small Business Brief

Safety & Loss Prevention

5 Tips to Make Sure You’re Successful Starting a Security Company

In 2018, it’s estimated the security services industry made over 35 billion US dollars

Upon hearing figures like that, you may have an interest in starting a security company of your own. That said, you may feel hindered by your lack of experience in the business arena.

If you’re having some pangs of doubt, here are five tips that’ll help you start a successful security firm. Read this post, and you might become so prosperous, that you may need to hire some security of your own. 

Let’s begin! 

1)  Focus on One Sector of the Market

The security industry is huge, and you’ll find it difficult to service everyone who has a need for security. To make things easier, think about focusing on only one sector of the market. 

For instance, you may provide security services only for warehouses, or you might offer security just for offices.

Focusing on one sector of the market also allows you to charge a higher price.

If customers know you’re a specialist, they’re often willing to pay more because they know you have a better understanding of their needs. 

2)  Get the Correct Paperwork

The documentation you need is going to depend on the location you’re in. Some states may ask you to take a certain exam, while others might ask you to apply for a specific license. 

It’s also worth noting that some states will have requirements for specific kinds of security work.

For example, residential work may require a different license to commercial work. If you gain clarity ahead of time, regarding the kinds of security services you’ll offer, this part of the process becomes much easier. 

3) Investing in Equipment and Supplies

You’ll need to find yourself either a van or a car so that you can transport your team and equipment from job to job.

If you’re short on cash, remember there’s the option of leasing your vehicle.

With a leased vehicle you can make relatively small monthly payments as opposed to one large initial payment. By taking this approach, you’re also left with more free capital to spend on other parts of your business.

You should also think about whether you may need some specialist software that’ll help you run your security firm.

It’s hard to say which software you’ll need, as different software suites exist for different kinds of security firms. If you’d like to see an example of security software, though, you can check out  

4) Put Some Thought into Marketing

AdWords Search ads can be a great way to get some initial clients.

With such ads, you can target certain keywords that your target audience will type in when they’re looking for security services. 

Suppose you offer ‘office security’ for firms located in Delaware.

You can target the keyword ‘office security Delaware.’ In doing so, you’ll be able to reach a relevant audience that’s interested in spending money with a security firm like yours. 

5) Learn How to Keep Clients and Grow Your Business

Once you get some clients under your belt, you need to think about how you can keep these clients

It’s essential that you consistently ask them for feedback. In doing so, you’ll get some valuable information you can use to improve your offering. 

You also want to keep thinking about how you can grow your business.

One option might be to ask for referrals from happy clients. If that’s not an option, you may also want to consider using Facebook Ads or even YouTube Ads. 

Is Starting a Security Company Easy?

Everything covered in this post should be enough to bring you up to speed on what it takes to start a security company. 

Of course, in practice, starting a security company isn’t going to be as easy as you think. Like any business, you’ll face challenges when finding clients and when managing your employees. 

But if you ride out the tough times, your security company do well enough to secure you a decent profit. 

Is your business running out of cash? Here are some tips on how you can save money!