Small Business Brief


How Content Creators Are Building Their Businesses

Creating content is one thing, but how do you turn it into a business? Here are several strategies content creators are using to grow their businesses online.

You’ve probably heard the saying “content is key” many times before.

But if you want to be like the most successful content creators, you must figure out how to turn your great ideas into a successful business model. The good news is there’s no one right way.

Decide what kind of content you want to create and what your viewpoint is. Having a clearly defined voice will give you a chance to share your opinion with the world in a way they can receive it.

Before you develop a full content or marketing strategy, spend time determining your objective and point of view. Then try out these strategies to help your business take off.

Build a Faithful Audience

You can’t build a business without customers. And if no one is paying attention to your content, it isn’t worth the time it took you to create.

As you develop your voice, develop ways to attract attention to your work. Include email subscription forms on your website. Send a newsletter or make social media posts highlighting your new content and attracting potential target audience members.

They utilize marketing automation to help engage followers and stay relevant.

Business minded content creators think about how to provide value to their audience for free, thus enticing them to spend money down the road. They create trust and credibility, which sparks loyalty.

Have Something to Sell

It’s not enough to just create content. Develop a product or service based on your expertise that your audience will want to purchase.

eBooks, manuals, and demo videos are great extensions of your blog posts. You can create even more opportunity to make money by offering a consulting service or class.

Give your audience enough information through your blog to understand you’re an expert in your field. Answer their basic questions and collect their information so you can address their more specific needs through your services and products.

Specialization matters just as much as finding your audience. Keep your content’s focus on what you know best and you’ll be more successful in monetizing it.


Perhaps the most direct way to turn your content into a business is to use it to promote other people’s goods and services. By advertising products people can buy on Amazon or utilizing Google AdSense, you can turn your blog into a consistent revenue stream.

To be successful with using ads to build your business, you must be willing to put in a ton of hours and work. You’ll need a large audience that doesn’t just read your work, but is motivated to act.

Monetizing on ads often requires you to create a ton of content and specifically optimize your writing to attract potential customers.

Content Creators Can Succeed

As long as you think about your content from the consumer’s perspective, you can be a successful businessperson.

Discover who your audience is, then create material that engages them and gives them the incentive to trust you. They will buy the products you sell or recommend and seek out your expertise.

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