From the category archives:

Customer Service

What Is a Customer Journey Map and Do You Need One?

The advent of technology in the modern world has resulted in one worrying trend for many businesses: increased competition. Now more than ever, the barrier to entry in virtually every industry seems lower than ever. So how do you as a business compete for customers with the other seemingly endless options in your market? Simple: Instead […]

Communication Tips: How to Improve Customer Communication

If you had to rate your business with regards to customer communication on a scale of 1 to 10, where do you think your company would fall? If you just answered with anything other than “10,” it means you have plenty of room for improvement when it comes to communicating with customers. It also likely means […]

The Complete Guide to Increasing Customer Engagement

Your customers see at least 4,000 ads a day. Even if they are doing business with you right now, that doesn’t mean they are going to continue to do business with you. It’s important for you to understand that there are a lot of things that can help your customer engagement and increase their loyalty […]

What Is a Toll Free Number and Why Your Business Needs One

When it comes to making a purchase, 64 percent of consumers say that customer experience is more essential than price.  A major part of great customer experience is efficient communication. That’s why top companies go out of their way to make it easy for clients to reach them. One way they do so is by […]

How to Keep in Contact With Your Clients as a Small Business Owner

If there is one advantage that small businesses have over big businesses, it is the personal relationship that they can develop with each of their clients. Unfortunately, many small businesses fail to take advantage of their small size to create a personal relationship with their customers.  This is a huge waste because in today’s competitive […]

How to Create an Effective Customer Engagement Strategy

We live in a world where brands are trying to get consumer attention in every part of their lives. This means you have fewer chances than ever to get the attention of potential customers. Some studies even claim that our attention span is shorter than the one of a goldfish. Getting your customer engagement strategy […]

Big Data Solutions for Small Business: How It Pays to Know More About Customers

Have you heard of big data? It’s supposed to be the next big thing in business. It’s not really the next big thing. It’s already here. More than half of all businesses, large and small, are using big data solutions to make big business decisions. There’s a lot of debate between small businesses as to […]

5 Small Gift Ideas to Keep Your Customers Coming Back

Maintaining customers for a small business can sometimes be a daunting task. But giving your customers interesting and personalized gifts is a good way to keep them engaged with your business.  Keep reading for five small gift ideas to keep your customers coming back. 1. Succulents or Desk Plants Succulents or desk plants are a great […]

New Horizons: How to Attract New Customers to Your Small Business

Have you ever heard of the Pareto principle? That’s the idea that only around 80 percent of your business will probably come from roughly 20 percent of your customers. And yet, if you’re customer base is only small, this can actually be fatal for your small business. What’s the answer? You need to attract new […]

How to Improve Your Business’ Interaction with Customers

What are the biggest indicators of success when interacting with customers? It is not the things you do right. It is the mistakes you “don’t” make, and you will be pleased to learn that even the biggest companies are prone to making the worst mistakes when they are undertaking interaction with customers. In this article […]