Small Business Brief

Social Media

4 Tips on Using Social Media for Small Businesses

When it comes to your small business have you started using social media? If not, then you need to start by making social media accounts for your business right away. 

On the other hand, if you’ve already started using social media for your small business, then you may not be using it as effectively as you could. 

Social media is a great place to market for any and all types of business. In many ways, it is even a great way to expand your marketing plan for free. 

Keep reading for our five tips on using social media for small businesses. 

1. Make Sure You Have the Time for Each Platform

When it comes to social media you need to make sure that you have the time to dedicate to each profile that you create. Nothing is worse than a brand with a social media page that is completely empty or one that hasn’t been updated in a while. 

If you’re just starting out and don’t feel like you have enough time to devote to social media, then just pick one or two platforms to start off on. Facebook, Instagram, and Twitter are great places to start when it comes to a small business. 

2. Create a Personality for Your Brand

When it comes to social media you want your online presence to have their own personality. One way to figure out your brand’s personality is by finding your target audience. 

Your target audience is the people you want as clients. Ask yourself some questions about what type of people you want buying your products or services and then create a personality that fits with them. 

A great way to work on your marketing plan is to give your brand a personality when it comes to your online presence. 

3. Start a Conversation

One good way to use social media for small businesses is to start an interesting conversation that your followers will also want to partake in. When you have a thread on social media that gets lots of attention and interaction, then the chances of it getting shown to more people are much higher. 

You also want to make sure that you’re keeping the conversation going. As the person who started the post, you should do your best to respond to as many people as you can. This is a great way to also show your personality on social media. 

4. Create Shareable Content

Another huge part of social media for small businesses is creating content that is interesting, relevant, and shareable. Your followers will continue to follow you if you can produce content that they’re interested in. 

You should also try to produce shareable content as a way of free advertising. When your followers share something interesting from your social media page, then more and more people will start to see it. 

Experiment with creating photos and producing videos for your social media pages. 

Using Social Media Can Be Fun

One thing you should make sure that you remember when it comes to using social media is that it can be fun. Make sure you let your brand’s personality shine through on and make content that is fun and creative. 

If you’re looking for more small business tips, then make sure to bookmark our page for tons of great advice.