Small Business Brief


Capture and Earn: How to Start a Photography Business

Estimates suggest there are around 199,500 photography businesses in the US.

You may want to bump that number up by starting a photography business of your own.

However, you might have some questions as to how you should get started. Do you need to pick a niche? How do you stand out from your competitors?

This post will provide you with a crash course on how to start a photography business. If you want to turn your passion for photography into a business, you’ll soon learn how to make that happen.

Select Your Niche

When you’re just starting out, it’s a good idea to focus on one specific niche in the photography industry.

One reason for this is that choosing a niche will make it easier for you to get clients. But choosing a niche is also important as different niches require different skills and equipment. 

If you choose a niche ahead of time, you can then determine the equipment you need to buy, and the skills you need to learn. This will then limit the amount of time it takes for you to create great work. 

Find Your Equipment

As mentioned, the kinds of equipment you need will depend on the kind of photography you’re going to focus on. 

So, before you go on a shopping spree, consider speaking to someone that already does the kind of photography you want to do.

Such an individual will tell you which camera you need to buy. They’ll also be able to tell you which lenses will work best with the camera in question. 

When buying items for your camera business, you may be tempted to buy brand new products. New photo mats are generally important, but it may be a better idea to buy other items used, as this can help lower your start-up costs. 

If you do this for the big purchases, such as camera equipment, you should be able to make huge savings.

Create an Enticing Offer

You need to create a photography package that will prompt people to spend money with you, and not a competitor.

One way you can do this is by providing a competitive price. But you can only do this for so long as this approach can often be a race to the bottom.

The other option is to simply provide an excellent end product.

To do this, you first need to create a great portfolio so that people will believe in your skills. Before taking on a paid client, you might want to do some work for free. In doing so, you will then have a way to show your ability to create great work. 

Do You Know How to Start a Photography Business?

After reading this post, you should know how to start a photography business.

Dealing with your initial set of clients will probably be a scary experience. But if you stay calm and focus on delivering a great product, these initial clients may refer mountains of work to you in the future.

Did you enjoy reading this post? If you did, make sure you read some of the other content on our site!