As a medical practitioner, you thrive on helping others live a better, fuller life. You’ve dedicated your professional life to opening the practice of your dreams.
Now all that’s left is to fill that practice with clients!
If you haven’t already established a digital marketing strategy, you’re missing out. Even the smallest practice needs an online presence to maximize its potential.
Interested in learning how you can market your medical practice like a pro? Here are five helpful tips to get you started.
1. Focus Efforts Locally
When you market your medical practice, you’ll want to focus first on your SEO strategy. SEO, or search engine optimization, determines where a site ranks on search engines.
However, it’s important that you don’t make your SEO efforts too broad. Since your practice is likely only severing a small local area, think local.
Why local, you may wonder? Because Google’s algorithm prioritizes results based on a user’s geographic area.
You’ll want to fill your site and content with tons of local words. That way, when a user searches for a medical practice, yours will be the first to come up.
2. Retool Your Website
Have you ever been to a website that seems like it was designed by someone who’s never used a computer before? It’s pretty frustrating, to say the least.
When you market your medical practice, you’re marketing your entire brand. That means that if a user has a bad experience with your site, they’ll associate it with your practice.
Accordingly, make sure that you create your website with the user in mind. Make sure the design makes sense, and that important information like contact info is presented in an easy-to-spot area.
If a great user-experience wasn’t enough reason to create a great site, here’s another reason: it factors into your SEO. The more well-designed your site, the more likely Google is to give your site a boost.
3. Use Social Media
Nearly everyone is on social media these days and sometimes its best to bring your practice directly to the people. So it’s time to get social with your clients!
Facebook, in particular, is a great way to find your audience. You can add contact info on your business page, and even target ads to your area.
4. Market Your Medical Practice With Video
A lot of small businesses hear about the video boom and start to panic. They seem to think that they have to have a degree in filmmaking to publish videos on their site and social pages.
We’re here to tell you that that couldn’t be further from the truth.
All you need is a camera, a plan, and a few minutes of time. Audiences prefer video content over written content, as it’s more digestible.
5. But Written Content Still Matters
Sure, a video is great for engagement, but you’ll still want to maintain a blog of some sort. Blogging is a great way to boost SEO while crafting content your audience cares about.
Your blog should focus on timely, relevant content for best results. For instance, during flu season you could write about popular remedies. Check out Wise Owl Remedies uses for Vicks Vapor Rub to get a better idea of what we mean.
Looking For More Tips On How To Market Your Medical Practice?
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