Small Business Brief


5 Digital Marketing Solutions to Help Your Cloud App Business Soar to the Top of the Charts

If you run a cloud app business that stands apart from the rest, you’ll need to use some stellar digital marketing solutions to tell the world about it. After all, no one will know that they need your product if you don’t show them!

Not sure where to start? Don’t stress. We’ve got all the information you need right here.

Keep reading for five strong examples of digital marketing efforts that your cloud app business needs to use today. These unique marketing solutions will help establish your brand and attract tons of new customers.

Let’s dive in!

1. Social Media

There are over two billion social media users worldwide. So, if social media isn’t a part of your cloud app business’ marketing solutions, you’re missing out.

To get the most out of social media marketing, make sure that you’re signed up on all the most popular platforms like Facebook, Instagram, and Twitter. Then, use these profiles to promote your brand awareness. You can even pay for advertising on these platforms to reach prospective customers directly.

2. Focus on Customer Service

Usually, we don’t think of customer service as a digital marketing example. But it’s actually an extremely important part of any business’ digital marketing efforts.

After all, if you have a stellar customer service team who responds to client comments on social media and online review websites, you’re showing potential customers how you handle your business. Make customer service a priority for your cloud app and watch your client base grow.

3. Rethink Your Website

Website design is super important for small businesses and big corporations alike. If you want your app to stand out from the competition, you’ll need a website that catches the eye and tells a clear story.

Take some time to look at your website with your team. What aspects have room for improvement? Where are you missing opportunities to shine?

Answer these questions and then re-develop your website accordingly.

4. Sync Your Digital Marketing Solutions

Every successful business uses a variety of online marketing solutions to spark the interest of new clients. But if these solutions aren’t completely synced, you’re missing out on opportunities for a bigger client reach.

Try out a contact sync app to make sure that every person in your cloud app company’s address book receives all your marketing efforts.

5. Content Marketing

Content marketing is an excellent digital marketing solution because it’s so flexible. Whatever kind of content makes sense for your cloud app business works. Whether you want to create videos, blogs, or creative efforts like social media contests, content marketing will help your business grow.

The Bottom Line

Use the digital marketing solutions above to spread the word about your cloud app business. Because when you believe in the product you’re selling, you should do everything you can to share it with the world.

For the best results, create profiles and eye-catching content on all the most popular social media platforms. Revamp your website to reflect your brand and professionalism, and focus on customer service to show potential customers how you handle your business.

Want to talk to other business owners about all things related to marketing? Check out our small business forum page.