Small Business Brief


4 Innovative Digital Marketing Strategies That Work in 2020

Digital marketing is constantly changing and evolving to keep up with all the new technology. Think about all the exciting things that we’ve discovered each year that improve the way we work and function. 

When trying to improve your marketing strategy you’ll want to still focus on the basics, but also figure out how you can fit new innovative digital marketing ideas into your strategy.

Keep reading for our guide on four of the most innovative digital marketing strategies that work in 2020. 

1. Engage With Your Audience

You should already know that social media must be a huge part of your digital marketing strategy, but are you also using it to engage with your audience

Engaging with clients is a great way to build a strong connection and also their trust. You can interact with them on all different social media platforms to answer questions, comments, or even concerns. 

Whether you talk to them through direct messages, replies, retweets, or even by liking their messages. All engagement is good engagement! 

2. Try Live Streaming

One digital marketing innovation tactic that you might not have tried yet is live streaming to your audience. This is something that has been around for a few years but is also something that many businesses tend to push to the side when it comes to their marketing strategy. 

The thing is that live streaming to your audience and potential clients can show real results if you’re looking for more followers and more sales. 

Live streaming helps to get your brand’s name and products out there in the world.

Many platforms like YouTube and Facebook will let live streams trend higher on recommended pages because it is live content. Your viewers will also like the fact that they get to interact with you in real-time. 

3. Make Relevant Content

Another thing that goes hand in hand with digital marketing and innovation is content marketing. We all know that content marketing is important but it strongly depends on the kinds of content that you’re creating. 

You want to make sure that your content is interesting and relevant to the audience that will be buying your products. 

It takes time to learn digital marketing and what you should be posting to draw the right kind of attention from potential clients. 

4. Don’t Forget About Videos

Speaking of creating content, don’t forget about making video content in 2020! Videos are something that pretty much everyone on the internet watches so you want to make sure that your business is creating something for people to watch. 

Yet, when making video content try not to make advertisements. People aren’t going to sit through videos of you advertising your products!

Instead, make interesting videos where you sneakily mention your products or services. This way people will be drawn into your video and then they will be compelled to purchase your product because they’re interested in it. 

Innovative Digital Marketing Strategies For You

There are plenty of innovative digital marketing ideas that will fit into your marketing strategy. Be sure to try out some of these to attract your target audience. 

Finding the right marketing strategies will be the best way to target clients and generate more sales. 

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