Small Business Brief


3 Tips for Creating Your Company’s Brand

Are you branding your business, but aren’t having any luck? The process doesn’t have to be so difficult. Pay attention to these 3 important tips.

If you have a new company you’ve probably heard the importance of building a brand for yourself.

Your company needs a brand in order to make it memorable. Your brand should reflect the mission and personality of your company.

Branding your business is easier than you may think. This article will give you three tips on how you can brand your company.

Ready to learn more? Let’s get started!

1) Spend Time Brainstorming

The better you understand your own company, the stronger your brand will be.

It’s important that you spend time brainstorming ideas for your brand. Write down who your company is and what your company believes in. Write down your company’s mission statement and reflect on why your company exists.

If you have a good hold on who your company is and what you’re trying to accomplish, your brand will naturally come out.

2) Create a Logo

All of the best brands in the world have memorable logos. Think about the ones you can recall off the top of your head.

If you want people to remember your company and continue to give you business you will need to create a compelling logo.

People are drawn to visuals, and a powerful logo will be sure to draw them in.

You can design a logo for yourself or outsource the job to a graphic designer. Keep in mind the psychology of colors when designing a logo. Blue tends to make viewers feel calm and relaxed while red makes viewers feel energized or hyperactive.

Once you have a quality logo, you can print labels for your products. Distribute your logo in as many ways as possible. You want your logo to be the catalyst for your brand.

3) Develop a Company Voice

One important step in branding your business is developing a company voice.

Your company should have a distinct voice that it uses when communicating with the world. Decide if you want your company voice to be matter-of-fact, excited, preppy, serious, outgoing etc.

Try to use a uniform style of writing throughout all social media platforms. It can help to hire a writer who understands your brand to write posts for you. That way, your messaging will be consistent and your audience members will be able to recognize you more easily.

Even if you’re writing yourself, you can make sure your company voice is strong and uniform across all channels.

Your customers will get used to how your company “speaks.” They will then understand the way that your communicate and keep coming back for more.

Follow These Tips for Branding Your Business

If you follow these three tips you are well on your way to effectively branding your business.

Remember that you must be confident in your company’s message in order to brand your business. If you don’t believe in your brand, then no one else will either! Create a team around you that is as confident and enthusiastic about your message as you are.

Like this article? Want to tell us about other ways you brand your business? Please contact us here.