Small Business Brief

Financial Services

How to Convince People They Need the Best Life Insurance

Convincing People They Need the Best Life Insurance

Convincing people to pay out for their future should anything happen to them can be a challenge. Here’s how to get people on board with the best life insurance.

85 percent of consumers understand that life insurance is important, yet a mere 62 percent say they have it. Why is that?

Life insurance is a sensitive subject that few want to consider, however, it is a lifeline when families need it most.

Choosing the best life insurance is an emotional decision. Below we’ve highlighted the best strategies to get customers on board with life insurance.

Focus on Flexibility

Life insurance is not a singular product. Insurance, particularly life insurance, comes in all sorts of prices and policies.

When a customer becomes hesitant, focus on the flexibility your company can offer them regardless of their age or background.

Whether your customer is purchasing life insurance over 50 or they want to protect their young family, there are policies for every situation and budget.

Be sure to discuss the intricacies of life insurance and any additional action they may need to take, such as a doctor’s visit following their application.

Remove the mystery from life insurance and present it in a clear, concise manner that customers can not only understand but they’ll stand behind.

38 percent of people who have yet to purchase the best life insurance haven’t done so because they don’t know how to, or are unsure of the best steps to take.

Guide the customer through the confusing rhetoric to get to the heart of why families need life insurance.

Explain the Benefits of Choosing the Best Life Insurance

Life insurance is one of the most important coverage someone should have, yet it’s also the least discussed. Choosing life insurance is sensitive due to the very nature of what they’re buying.

Nearly a third of those who aren’t purchasing life insurance cite disliking thinking about death as a reason.

An experienced insurance agent understands the imperative need for empathy throughout the discussion and sale of life insurance.

Explain the benefits of what you believe to be the best life insurance for your customers in terms they can understand. Be hesitant of using industry terms as they will be less likely to understand and may become disengaged.

Deciding to purchase life insurance is an emotional decision. Focus on the best choice for their family and be patient.

Delve Into Payment Options

The reason most people are reluctant to purchase life insurance is because they don’t think they have the budget for it. This is where you come in.

Life insurance policies come in all shapes and sizes and many of them are very affordable.

In fact, people without life insurance tend to overestimate its cost by three times when in reality life insurance for a healthy 30-year-old man could be less than $13/month for a 20 year, $250,000 policy.

A good salesperson anticipates a customers hesitance and does everything in their power to address their concerns.

Keeping Your Most Valuable Assets Protected

Life insurance is just one of the many ways you can protect your loved ones. What about the other facets of your customer’s life? Their home, or more importantly, their small business?

Find out the best types of insurance for small business and protect their most valuable assets.