Running a camping business is all about hospitality and preserving the environment. Here are some tips to get you off the ground and maintain success.
So, you’ve finally decided to combine your love of the great outdoors with your business savvy and marketing skills by creating a camping business.
You know that you can build the perfect campsite, provide awesome activities, and offer your visitors an experience they’ll never forget.
The only problem?
You’re not exactly sure how you should get started.
While running your own camping business isn’t always easy, it’s certainly rewarding. However, you’ll need to be methodical in your business approach and branding strategy if you want it to be a success.
In this post, we’ll tell you everything you need to know about how to bring your dream campsite to life.
1. Define Your Niche Market
The first step towards getting your camping business off on the right foot?
Make sure that you know exactly the type of people you’re looking to attract to your campground.
Especially given the rise of the new glamping trend, it’s no longer exclusively the crunchy granola types who are interested in spending a weekend out in the woods.
Now, people from all walks of life — and who have all different kinds of expectations — are interested in getting more in touch with nature.
As such, a modern camping business will need to narrow its focus more than in the past.
Think about whether you’re interested in catering to families with young children, the spring break collegiate crowd, or lifestyle bloggers and Instagram celebrities who want to upload their snaps to their followers.
How independent do you want your campers to be?
Would you prefer people who are low maintenance, know how to build their own fires, and will bring their own food? Or, do you want to provide more of a bespoke, high-end experience?
Whatever you choose, make sure you take the time to conduct serious market research. Get to know your future campers. What sort of ads do they respond to?
What time will they access your website? Which times of the year are they most likely to travel?
The more you learn about these people, the more effective your overall marketing strategy will be.
2. Choose The Right Location
After you’ve clearly defined the target market for your camping business?
The next thing you need to consider is the location itself.
Would you prefer a more remote location that’s a destination in and of itself? Or, are you looking to get traffic from a nearby city?
Each option has its pros and cons. So, you need to make sure that your choice makes financial sense for you and appeals to your market.
Additionally, there are quite a few legal and environmental protection issues that you’ll need to familiarize yourself with.
You might think you’ve found your dream location. However, will you be allowed to build the kinds of cabins you want on the property?
What sort of permits will you need in order to create the campsite of your dreams? Will you be responsible for controlling pollution and waste levels? What are the penalties if you fail to do so?
Things like cutting down trees, disturbing the homes of the animals that already live on your site, and the noise levels you’re allowed to make are all things that could determine whether or not a location is really right.
3. Craft An Airtight Business Plan
The next step in building the perfect camping business?
It’s time to draw up your business plan.
Especially if you’re going to ask investors for funding or if you’re applying for loans?
It’s important to prepare for meetings and pitches as you would with any other type of more traditional business. Your business plan should include a general overview of the types of services and activities your campground will provide to visitors.
It should also demonstrate an awareness of both the target market and your competitors in the area. You should have a rough estimate of the amount of funding you need, as well as an idea of when you expect to turn a profit.
Make sure you’ve also included a section about what qualifies you to start your camping business. Finally, discuss the number of employees you expect to hire, and explain their qualifications, as well.
4. Build An Effective Website
Now that you’ve acquired the necessary permits and found the perfect location?
You need to make sure that other people can easily find out about your campsite!
Building the perfect website isn’t just a way to connect with prospects — it’s also an incredibly cost-effective form of marketing.
Make sure that you fill your website with lots of images of your campground. Remember, your future visitors need to be able to picture themselves relaxing and getting away from it all there.
Follow the lead of this company and include lots of landscape shots, as well as photos of the types of campers and cabins you offer. You should also include information about the accessories and supplies that you’ll offer to visitors (visit the Camp Smart website to learn more about which ones you’ll need.)
Finally, we strongly suggest creating a camping blog.
Not only will this help potential visitors get to know your personality, but it will also establish you as an authority within the camping industry.
Ready To Get Your Camping Business Off The Ground?
We hope that this post has helped you to understand better how to create and manage your dream camping business.
Remember, it’s all about defining your target market, selecting the ideal location, and crafting a solid business plan. It also helps to build a website that’s informative, easy to navigate, and shows off the beauty of your campgrounds.
Looking for additional business advice? Want to learn how to attract more visitors to your campsite?
We’ve got you covered.
Spend some time on our website and blog for access to the branding and marketing tips you can’t afford to ignore. If you have any ideas or thoughts, be sure to leave them in the comment section.