Are you on the search for creative ways to reach your customers?
When it comes to pharmacy marketing, new ideas for attracting new clients may feel far and few between.
While nearly everyone has a need for medication at some point, it can be tough to draw in new customers to your pharmacy.
Luckily, there are plenty of solutions out there for getting the traffic you need, both on and off the screen. Read on to learn more about the best pharmacy marketing tips you’ll want to implement today.
1. Local SEO
Search Engine Optimization (SEO) is an essential digital marketing tool. Not only does SEO give you a great way to organize your online content, but it also works directly toward your visibility as a pharmacy.
Brand visibility is incredibly valuable these days, particularly because more and more pharmacies appear every day. Optimizing your web content for certain keywords or phrases means that your pharmacy will appear closer to the top of search listings on Google.
The higher your ranking, the more traffic you’ll get to your website–and through your door.
Local SEO is a specific type of SEO that draws in local clients. Local optimization means that you appear in directories like Yelp, Google My Business, and TripAdvisor.
It also means that people searching for pharmacies in your area will be more likely to find you. Optimizing your online content for local searches is a key marketing solution for directly targeting customers in your town.
2. Social Media Campaigns
Social media should be a part of your digital marketing plan no matter what. This is because social media gives you the best channel for connecting with a huge market in a variety of ways.
Stay active on your social media accounts–you should have profiles for your pharmacy on Twitter, Facebook, Instagram, and more. Post regularly about relevant things for your community: sales and promotions, vaccination offers, and insurance information.
Make sure you always incorporate images. Amp up your game by including video, which is an essential trend in content marketing right now.
Respond to any questions community members ask you on social media. Let them know that you are approachable through these channels and a source of information.
3. Start a Blog
Keeping a blog on your pharmacy website is a great way to increase the amount of content you have online and to engage with your customers.
You can also optimize each blog post for a certain keyword, so that people searching for pharmacy-related subjects online will be more likely to come across your site.
Post regularly to your blog, and write about topics that will resonate with customers. For example, write a blog about changing insurance plans, or start a series about generic medications.
People may also be eager to hear about online pharmacies. For more information about these, click here!
The more useful and concise your blog posts can be, the more likely you will be to get more online traffic and increase your local customer base.
4. Touch Up Your Website
Starting a blog, social media campaign, or local SEO strategy is only possible if you have a solid website. Take a look at your website to make sure it’s in the best condition to leverage your marketing campaigns.
In many ways, your website is your best marketing campaign!
When you’re going through your website, make sure you free up the navigation. The easier it is to navigate around your website, the more likely your visitors will be to stay.
Also, trim up the content. In general, opt for shorter and fewer pages. You don’t want visitors to your site scrolling and scrolling through unnecessary and disorganized content.
Make sure every page is separate from others in terms of content and that each page is optimized for specific Google searches.
Check with your hosting platform to ensure that your website is loading at the best speeds possible. High-speed websites are more competitive because they have higher rankings and maximize user experience.
Lastly, you should have a clear tab with contact information, a Frequently Asked Questions page, and all links to your social media accounts.
5. Get Involved
Pharmacy marketing doesn’t happen solely online. Boost your community engagement as a way to attract new clients and establish a solid reputation.
Donate to certain organizations downtown or establish partnerships with prominent medical institutions. Hold charitable fundraisers for medical communities. Participate in local sporting events.
You can advertise events that you sponsor on Facebook or Twitter.
The more you can get involved with your customers, the more likely they will be to become recurring clients. People like personal engagement, especially when it comes to their medical care and services.
They’ll be drawn to a pharmacy that shows commitment to a local community.
6. Think About Apps
A great way to attract potential clients through pharmacy marketing is to find ways to make their experience with your pharmacy easy and convenient.
Most people will use your pharmacy to fulfill prescriptions. Make this process even easier by creating a pharmacy app for clients. An app will let clients check the status of their prescriptions at a moment’s notice, access coupons and medical information, and even message a pharmacist.
Encourage clients to commit to your pharmacy by giving them an incentive for downloading their app, such as a coupon or discount.
You don’t have to implement a super advanced app or do it on your own. Consider reaching out to an app developer for assistance.
7. Start An E-Campaign
People will always rely on email to send work and personal communications. Take advantage of this by building a list of subscribers and generating a monthly e-newsletter.
E-newsletters can reach clients effectively by giving them that tangible reminder in their inbox of your pharmacy services. You’ll also be able to send seasonable updates, like flu shot reminders or holiday discounts.
Make sure your newsletters are short, filled with images, and engaging.
Pharmacy Marketing: What You Can Do
As a pharmacy, you depend upon local and returning customers. Sometimes it can feel tough to come up with innovative ways to reach your clients.
When it comes to pharmacy marketing, think about getting involved in your community to build a positive local reputation.
Leverage this reputation with local SEO and make sure your website is the best it can be. Consider creating an app for prescriptions, and reach new customers through social media and blog posts.
At the end of the day, the best way to grow your customer base is to begin with a clear strategy with a clear outcome.
Have experience making the most of your pharmacy marketing? We’d love to hear about it. Share your thoughts in the comments below, or explore our small business forum for more marketing solutions and tips.