Small Business Brief

Social Media

3 Tips on Improving Instagram Content Plans for Small Businesses


Content is everywhere in the social media world, and there are several reasons to make it a large part of your marketing with Instagram strategy. Content for marketing can increase your credibility amongst the industry and your ideal customer.

We’re here to share some tips that will help when it comes to improving Instagram content plans and maybe increase your chances of viral success. If done right, you can use social media marketing to increase the edge you have in terms of content.

Hashtag Your Heart Out

Okay, it can be easy to use several hashtags to help you land on the explore page. However, one thing to remember is when you’re choosing hashtags for your Instagram posts, keep them as relevant as possible.

Using the right hashtags makes it easier for users to find the content you’ve posted. To ensure you’re using the right hashtags, you need to do keyword research and select the most relevant keywords for your brand.

This will make it easier to determine the keywords you should use and those that aren’t going to help your content gain the engagement you’re looking for.

Don’t Overdo┬áIt

If you’re looking to increase your Instagram likes for windows, the last thing you want to do is come off as a sleazy salesman. It’s understood that your company Instagram account will spread information about the products and services you offer, but you don’t want to take it too far.

If your brand only posts content that asks followers to purchase something, it can become irritating and cost you the followers and likes you’ve worked so hard for. Instead, mix up your posts and when you are promoting a product, do it casually instead of an in-your-face way.

Go Live

Looking for a way to engage with followers outside of regular Instagram posts? Go live!

Going live gives followers a chance to ask questions they have, and it can be a reliable way of increasing potential leads. In 2019 alone, people spent more than 1.1 billion hours watching live videos.

Going live also allows you to show people how new products work, increasing the anticipation for the product to drop on your company website. More consumers are invested in the relationships they create with the businesses they buy from.

Therefore, by taking advantage of Instagram life, you can nurture these relationships and begin new ones.

Improving Instagram Content Plans 101

It’s no secret that content isn’t going anywhere, which is why improving Instagram content plans is essential for all businesses. We recommend you mix up the type of content you post, so you’re not always trying to sell to your audience.

And take advantage of the Instagram live feature and interact with your followers. Before you go, don’t forget to check out some of the other posts in this section.

You won’t regret it and you might find some other useful tips to use.



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