There’s a lot of money to be made in the real estate game, but there are also millions of people vying for their piece of the pie. At this moment, there are an estimated 2 million active real estate licensees in the U.S.
So if you want to beat out these realtors and learn how to be successful in real estate, check out these 5 tips.
1. Find a Partner
In business, two heads are almost always better than one. If you’ve been working independently for a while now, you’ve probably encountered home buyers or sellers that you simply have not gotten along with for any variety of reasons.
With a partner, you can attract and split your business according to your skills and interpersonal expertise. Then together, you can split your commission on every sale, no matter who worked it, thus doubling your profits.
2. Hire a Publicist
Being successful in real estate is all about getting your name out there, particularly in your local area. A good publicist can do just that, by finding opportunities to get your name and face in local newspapers and television, on the radio, and other media opportunities.
If a local journalist needs an expert on the real estate market, for example, your publicist can connect you with them so you can provide your expertise and raise your profile. This will make prospective home buyers and sellers want to go to you with their business.
3. Find a Mentor
If you’re new to real estate, there is nothing more valuable than the advice and stewardship of a seasoned veteran. So mine your real estate circle for a mentor that can show you the tools of the trade so you don’t have to learn all of their lessons the slow, hard way.
4. Create a Website
Older real estate agents may beg to differ, but being successful in real estate in the 21st century requires a digital presence. This means you should have your own website, as well as Facebook, Twitter, and Instagram pages.
These digital profiles should demonstrate that you know your stuff and are pleasant to work with. All you need to accomplish this a testimonials page showcasing past client feedback and a bio at yourself, at the minimum. Mortgage Broker Brisbane is a good example.
5. Develop a Personal Brand
These days, putting your head down and doing a good job isn’t enough to attract customers. Businesses (and in real estate agents’ cases, they are the business) need a unique voice to attract clients.
So think about what makes you unique and infuse a little bit of yourself in all the promotional marketing you do – whether it’s having a candid voice on social media or creating quirky bus ads.
Now That You Know How to Be Successful in Real Estate…
All you have to do is put the work in. Just knowing how to be successful in real estate is a huge step forward, so congratulations on moving up in the world just by reading this article!
Now, we recommend that you check out our article on brand building to further your knowledge.