Small Business Brief


Marketing Like a Master: 8 Top Tips for Advertising Your Business

When trying to advertise your company, it’s important to keep in mind that 43% of eCommerce traffic will come from people organically searching Google. 

In the age of technology, if you want your business to be successful, you have to make sure that you are advertising your business.

If you have a new business, are you trying to figure out how to get better at advertising your business? Read this article to learn tips for how to market like a master.

1. Look for Diversity Opportunities

Your business probably won’t have a big enough budget to be able to advertise themselves in every medium possible. That’s why you’re going to have to pick and choose the ones that are right for you.

You need to strategize and consider what audience you’re trying to reach. Based on the answer to that question, you’ll know what kind of marketing you should focus on.

This may be deciding between email marketing, TV advertisements, or social media marketing. Sometimes you may have a big enough budget for a combination of both. 

If your budget allows it, you should also consider hiring someone to help you market your brand. Check out this company:

2. Stay Organized

While working on your advertisement plan, make sure that you stay organized throughout the process.

Making sure you have an organized plan is crucial to any successful ad campaign. You’ll likely have lots of brainstorming, ideas, and inspiration. Make sure you file them in a way you can refer back to if you need to. 

3. Work With Your Brand Advocates

When people try and decide whether they want to purchase your product or service, they’ll most likely look for recommendations or reviews. They want to make sure that they can trust you.

If you have customers or clients who love your brand or product, you can reach out to them and have them market to you. This will give you a wide range of exposure as well.

In exchange for them marketing your brand or product, you might want to send them free products to review. Or offer them some discounts on your product. 

4. Make Sure You Boost Your Posts

When you’re focusing on social media marketing, make sure that you try and boost your social media content. 

Social media platforms have been making it harder and harder to get your name and brand out there unless you pay them some sort of money. 

You can try advertising for free, but you’ll have to work a lot harder to create a large following. 

Take a look at the budget and the numbers to see if it would be worth it to use some paid advertisements. 

5. Make a Website

Without a website, your marketing won’t be able to get very far.

Yes, you can advertise on social media and through email marketing, but you also want to be able to have a professional website to direct your customers back to.

For some people who don’t have social media, they may not be able to see your Facebook page or Twitter account, so it’s always better to have a website.

Another plus is that Google will index your business, and you can possibly have it show up higher in search results using search engine optimization (SEO).

Google Analytics will also offer you a tool to help keep track of how many people visit your website. The more people that visit it, the higher your ranking will be. 

You could try building a website yourself, but if your budget allows it, you should consider hiring a professional who will take care of everything, even the IT support, for you. 

6. Use Google SEO

When you want your business to show up in search results on Google, you’ll have to use SEO.

Google AdWords targets specific products that people offer, so you want to find out what those are and go from there. Maybe finding what popular keywords are to help you rank higher will help rather than just using every keyword possible.

There are also many different software programs that can help you figure out which keywords to use. 

7. Focus on Local Outreach

When you’re advertising, don’t forget to reach out to your local community as well.

Consumers love small, locally-owned businesses, and many people try to support them instead of big businesses.

A great way to have people find out about you is to stay active in your community. This is a great way to network, and you may even connect with other businesses that are willing to help market you.

Other ways to market include hosting a nonprofit or volunteer event, sponsoring a sports game, or even hosting a fundraiser. 

At some events, you may even want to consider giving away free things with your logo or information on them. 

8. Offer Good Customer Service

Lastly, offering good customer service will always help bring people back to your brand.

You may not consider this as a marketing tool, but it can be really effective. If you have social media accounts, people may post questions or complaints on your page. 

Other potential customers might go onto that page and see these comments, and they may be wondering how you respond to them. So make sure that you try and respond to as many comments as you can. 

Make sure that you’re polite, and offer to hear them out and understand where they are coming from. 

Discover More Tips for Advertising Your Business

These are only a few tips for advertising your business, but there are so many more out there.

At the end of the day, the best way to make sure that your marketing is effective is to make sure it’s authentic.

When you create marketing content, make sure that it’s true to your brand’s voice and not pretending to be something its not.

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