Small Business Brief


Managing Your Digital Media Marketing Campaign 101

As a small business owner, you most likely don’t have access to a 2 billion dollar marketing budget like the one Geico uses each year. What you do have, however, is a ton of passion and a few great ideas that you want to try to bring to life.

You know you want to invest in digital media marketing. You know it’ll give your brand a good chance to grow and expand, and fast, which is great because your business is new.

The good news is, we can help you do all of that, and more!

In this article, we’ll tell you six things you can do to get the most out of your digital marketing strategy. We’ll also tell you about a few common mistakes to avoid so you can get started out on the right foot.

Now then, let’s get started!

1. Target the Right Audience

Regardless of how good your digital media marketing plan is, it’s not going to work if you don’t target the right audience. Because of this fact, finding the right audience for your brand or business is a great place to start when venturing into the world of digital media marketing.

The best way to ensure you’re targeting the right audience? Look at what your competitors are doing, especially those leading the way at the top of your niche. Take notes and find ways to improve upon those ideas so you can set yourself up for success going forward.

Of course, you never want to copy or steal someone else’s idea. But if you can take the core concept of the idea and make it your own, you give yourself a solid blueprint to follow going forward. 

2. Use the Right Platforms

To piggyback off of that last point, it’s important to use the right platforms for your brand when marketing on the web. Not all niches are the same, and odds are your target audience has only a handful of platforms that they use on a frequent basis.

Limit yourself to those platforms and don’t try to stretch yourself too thin. Trying to do too much will only lead to you getting mediocre results, which isn’t what you want.

3. Master Content Marketing

When it comes to digital media marketing, content is very much king. That’s why you need to master content marketing and fast if you want to get positive results.

Everything from your ideas to the execution of those ideas is important. So, take your time planning, and don’t be afraid to invest in outside help if you’re struggling to come up with something.

Need the help of a digital media marketing professional? Not sure where to look? Contact the folks at Source Group today!

They’ll help you promote your business the right way online so you can grow your brand’s awareness in a short amount of time. 

4. Use Media the Right Way

Online users absolutely love media. From well-made infographics to informative videos, utilizing media the right way is key if you want to create a successful marketing plan, and really connect with your users. 

Because of this, we recommend that you invest in the help of a professional if creating media content isn’t your forte. Failure to do so could lead to your brand looking amateurish to your audience, which will do more harm than good in the long run. 

A pro tip? Post all of your media on all platforms. One infographic spread across three or so platforms allows you to get a lot of that content, without much work, which is what you want.

5. Teach Your Audience Something

When users search for something online, most of the time they’re looking to learn something new. If you do a bit of keyword research, you’ll most likely find that a huge part of your desired audience is constantly searching for information related to your niche. 

By being the source of that information, you can establish credibility with your audience while growing your brand at the same time.

Creating well-written blog posts, whiteboard videos, and infographics are the best way to teach your audience something new. And again, they’ll find that content on your website or social media platforms, which means they’ll associate that knowledge with your brand.

6. Listen to Your Analytics

If you’re new to digital media marketing, you’re probably second-guessing every major decision that you make. And because you’re not working with a huge budget, you can’t afford to make any big mistakes or missteps that will cost you both time and money. 

And while things will always be changing, it won’t take long for your audience to remove all doubt for you and tell you what they want from your brand.

Tracking your analytics closely allows you to create more of the content that users want from your brand. That means you won’t have to wonder about what type of content create once you’ve found something that worked well in the past.

Master Digital Media Marketing

Well, there you have it! Those are a few useful tips and tricks you can use when creating a digital media marketing plan.

Remember, it’s important that you target the right audience for your brand and limit how many platforms you create content for. That, combined with listening to your audience via analytics, will make it that much easier for you to find success early on.

Want to grow your brand fast? Looking for more marketing advice? Check our blog!