Small Business Brief


High Flyers: 5 Benefits of Flyer Marketing for Your Business

When it comes to marketing your event, business, or service, we hear a lot about digital marketing, these days. But what about something a little more analog? When was the last time you looked into flyer marketing?

Using flyers to spread your message offers multiple benefits over newer methods. From cutting costs to reaching audiences who might not otherwise see your message, these small pieces of paper can pack a punch.

Join us, today, as we break down the benefits of flyers, and let’s get your name out there!

It Saves Money

Flyers are inexpensive, especially compared to radio, television or digital advertising. Professionals will often handle this work for you for much less than you’d expect to pay. You can also print as many as you’ll need, no more, no less.

It Targets Your Demographic

Flyer distribution goes directly to targeted audiences or demographics. Distribution is up to you, from door-to-door delivery to windshield wiper deposits and newspaper inserts. 

One popular use for this is in targeting the elderly or people who are less likely to be tech-friendly than others. Flyers allow information to reach targets who may not be around to collect Facebook invites or Instagram mentions, day after day. Resorting to flyers means you can reach literally anybody, young or old, and get your message seen by a massive target audience. 

Tangible Flyers

One of the best parts of using a flyer to market your business or event is having something people can grab or carry with them. Give it a good design (or just use one of the many amazing free flyer templates out there), and people are far less likely to throw it away. Congratulations: you’ve just made a connection.

People are more inclined to develop attachments to physical things than digital representations. A well-designed flyer can be worth its weight in gold as promotional material. 

Get Creative

If you’re asking yourself, “What are flyers used for, these days?” the answer is: some of the most amazing designs used in business marketing ever. And you could be a part of that! Flyers are, by and large, a perfect platform on which to get creative. It’s a perfect balance of eye-catching visuals and concise sales messages, allowing you to say what you want and look cool while doing it.

Always use an attractive or unique design, and you stand a much better chance of connecting with the person on the other end of your flyer.

Produce Flyers Easily

Our last point today is one of the more important: flyers are easy to produce. If you’re working within a short timeframe or need to meet a very specific number of flyers printed, it’s easy to control this production.

Taking this a step further, flyers for advertising are also very easily distributed to the exact places you need them. Whether handed out by hand, or via mailboxes, the ease and speed with which marketing with flyers can be carried out cannot be matched. 

Put Flyer Marketing To Work For You

Whether you go digital or physical, any marketing that puts your name in front of as many eyes as possible has inherent value. When it comes to flyer marketing, though, physicality, targeted distribution, and human attachment are hard to beat. Today’s list of tips and flyer marketing strategies has helped get you on the road to incredible flyer marketing success!

Looking for more great tips and advice for your small business? Make sure to check out some more of our pro blog content, today!