Currently, over one-third of small businesses do not have a website.
Are you part of this group? If so, it’s time to jump into the digital age and establish an online presence for yourself.
This might seem like an impossible task at first. It’s simpler than you think, though, especially if you know which factors to consider along the way.
Read on for some essential tips on website development for small businesses.
Set Clear Goals
Start by thinking about what you want to accomplish with your website.
Do you want to expand to online sales? Do you want it to be a hub where people can learn more about your business? Do you want to make it easier for potential clients to contact you?
Once you’ve identified your goals, you’ll be able to customize your site to meet them.
Choose the Right Domain Name
The domain name is the name of your website. It’s what people will type into the search bar when they want to navigate their way to it.
Pick a domain name that’s easy for people to spell and remember. If possible, use a domain name that aligns with your business name, too. This will clear up confusion and help people find you on the first try.
Choose the Right Host
You’ll need to find a platform to host your website, too. For most small businesses, shared hosting is fine, especially at the beginning.
You may want to look for a plan that allows you to scale and switch over to a different type of hosting as your site grows, though. This will help you avoid crashes that occur when your site receives too much traffic.
Create a Theme That Aligns With Your Business
When you’re picking a theme and focusing on the design of your website, think about the type of business you’re running.
After all, the answer to the question “what makes a good law firm website?” will be different from the answer to the question “what makes a good fitness studio website?”
Use colors, fonts, and images that are more likely to appeal to your target audience. This will add credibility to your site and assure people they’re in the right place.
Keep It Optimized
Once you’ve got your basic website built, you need to make sure it’s well-optimized. The better optimized your site is, the more people will be able to find it when they’re looking for products or services like yours.
Start by doing some keyword research and include your target keywords strategically in your web content. This will help your site show up when people conduct searches that include those terms.
Time to Implement These Tips on Website Development for Small Businesses
As you can see, website development for small businesses isn’t as hard as some people make it out to be.
If you follow these guidelines, you’ll be able to put together a high-quality website that helps people find you and gets them excited about what you have to offer.
Do you want to learn more about website development? What about online marketing tips that’ll help bring more traffic to your website?
Whatever you’re looking for, we’ve got you covered. Check out our small business articles today for additional advice.