Small Business Brief

Attorneys & Legal

6 New SEO Tips to Boost Traffic to Your Family Law Attorney Website

Take a look at some of the best SEO tips to grow your family law attorney website and rank higher on all the major search engines.

You love practicing family law. But if your family law attorney website isn’t high in the Google search engine result ranks, you may be missing out on a slew of opportunities to do the job you love — and, of course, make money while you’re at it.

In years past, traditional advertising and word-of-mouth promotion were sufficient for getting divorcing couples into your practice. But today, they are not nearly enough. Having a prominent presence on the World Wide Web is paramount for enhancing your reputation and increasing your client base.

Here are six new SEO tips for attracting more prospective clients to your family law attorney website.

Let’s get started!

1. Local Search Optimization and Listings

Your area of expertise is law — not SEO. So, naturally, you’re probably not interested in diving into the types of in-depth code optimizations that may boost search rankings. However, you can take some basic steps to help your family law attorney website in the SEO arena, including optimizing for local online searches.

For starters, include your city as well as your state in your website pages’ title tags, meta descriptions, H1 headings and URLs.

Second, be sure to create a Google My Business account. It’s easy to set up — and it’s free. Complete the form as best as you can, and include photos of your law firm as well. When potential clients search for your firm through a Google app or online, they’ll probably come across this information first.

So, make every word and image count.

Also, keep in mind that people use a variety of apps and websites to locate your law firm. So, besides creating a Google My Business account, be sure to update all of your firm’s online listings.

For example, update your listings on the Better Business Bureau, Angie’s List, Facebook TripAdvisor, Yelp and local websites. These listings can help to ensure that

2. Keywords, Keywords, Keywords

We can’t say enough about the importance of keywords for boosting your search engine result rankings.

Unfortunately, business owners typically make these three errors in the area of keyword targeting:

  • Optimizing for keywords that are not relevant to the business
  • Optimizing for too large of a quantity of keywords
  • Not optimizing for keywords whatsoever

Keep in mind that every page on your family law attorney website needs to target a single topic or keyword. Also, avoid targeting a single keyword on several pages. This is important since Google will typically rank only one of the pages, and it might end up being the page you preferred wasn’t ranked.

The Right Word

It’s not enough to include keywords on your website. They need to be the right ones for your family law attorney website to be found.

For instance, Maples Family Law has a page on its site that uses the keyword “Child Support” in several headings and throughout the text. This leaves no room for users to be confused about what this page discusses.

This is the question you need to ask yourself when it comes to choosing a keyword for a website page: “What exactly is this particular page about?” Your answer will likely provide you with the most appropriate keyword.

Still, before you commit to a certain keyword, Google it. This will give you a glimpse at what Google feels are the most appropriate results for that certain keyword.

If the majority of the generated results are hugely different from the type of content you’re attempting to rank, the keyword is probably not the best one for your law firm to use.

3. Go Mobile with Your Family Law Attorney Website

Many of your clients certainly access information on your website using a personal computer or laptop. But then you also have a potentially large percentage of them who also use their smartphones.

So, a smart move for your law firm in today’s on-the-go society is to embrace optimization for mobile searches. After all, your desktop user searches far differently than your mobile user does.

For starters, use Google Search Analytics to find helpful keyword comparisons by technological device. Also, test to make sure that your online content is easy to scan and read on a mobile device just as it is on a computer screen.

Whether you’re ready for it or not, mobile SEO will eventually dominate desktop SEO. Now is the time to begin collaborating with an SEO expert to make sure that your law firm’s website stays visible in both desktop and mobile searches as the online tide changes. The right advice and guidance will enhance your online presence and keep clients coming through your doors.

4. Get Familiar with Plugins

Speaking of going mobile, let’s say your law firm uses a platform such as WordPress for your website. WordPress features plugins that can help you to boost your site’s speed, optimize its images and handle other critical mobile SEO duties.

For instance, WPtouch is a plugin that can help you to produce a mobile version of your law firm website that is Google approved. Take full advantage of this and other plugins created to make your website easier for mobile users to navigate.

5. Optimize Your Images

While you’re focusing on your website’s text, don’t forget about your website’s pictures, too. Your images need to be optimized for your firm’s mobile users.

If you’re not using a plugin to help you with your images, you can use a page speed tool, such as Google’s PageSpeed Insights, to pinpoint the photos that aren’t loading in a timely fashion — or at all.

Then, change these photos’ dimensions or simply compress them so that they load more quickly.

6. Become Social

The majority of those who use social media access it on their phones. In other words, if your firm to remain visible with the mobile audience, add muscles to your firm’s social media marketing efforts.

An SEO expert can help you to use advertising that is platform specific, engage with your users and post appropriate to make your law firm stand out in the social media space.

How We Can Help

We offer a wide variety of tips and advice for small businesses, including family law attorneys.

Contact us to find out more about how we can help you to grow your business and reach new heights of success this year.