 Want to grow your law firm and attract more clients? Wonder what’s the best way to market your business without spending a fortune? In this case, law firm SEO can help.
Search engine optimization should be an important part of your marketing plan. When done right, it can boost your exposure online and help you reach more prospects. This translates into a higher revenue and greater brand awareness.
About 96 percent of people use the search engines to seek legal advice. Nearly 74 percent will contact a lawyer after conducting an online search.
Yet, less than 40 percent of small law firms don’t even have a site or blog. This results in lost revenue and lower customer retention.
Law firm SEO can take your business to a whole new level. It’s a foolproof way to build your online reputation and drive sales. Here are some tips to help you out:
Optimize Your Site for Local Search
Statistics show that over 71 percent of people prefer a local attorney. Thus, it makes sense to optimize your website for local search.
This way, customers will be able to find you more easily and book appointments right away.
Start with keyword research. Use Google’s Keyword Planner or other tools to find relevant keywords in your niche. Choose terms that include your area of expertise and the name of your city.
Let’s say you specialize in opioid litigation and have your office in Nashville, Tennessee. Use keywords like opioid painkiller lawyer, opioid litigation Nashville, or Nashville opioid attorney.
Include these keywords in your page URLs, post titles, headings, and content. Ideally, optimize each page for a specific keyword.
Set Up Your Local Business Listings
Next, list your website in online local business directories, such as:
- Google+ local listings
- Yelp
- Angie’s List
- Yahoo!
- Bing
- City Search
- Foursquare
- TripAdvisor
Each time you submit a local business listing, your contact information will be displayed online. This may include your company’s name, address, and phone number. You can also add a brief description, social media profiles, and website URL.
When customers seek legal advice in your area, your business listing will show up. This makes it easier for them to call you or find your site and read about your services.
Create SEO-Friendly Content
Think of your website as your online business card. What you put on it reflects your brand and reputation.
Quality content is a must. Write articles and guides related to your services. Post new content at least once a week.
If you lack the time or skills needed to write, hire a law firm SEO expert. He can create content on your behalf and include the targeted keywords.
Add a Call-to-Action
Besides relevant content, your site needs a strong call-to-action. It can be a button, a signup form, or a phrase that shows customers what to do to next.
A strong call to action can boost conversions and encourage prospects to contact you. For instance, you can end your posts with something like “Sign-up for our newsletter!” or “Call today to discuss more!”
Track Your SEO Efforts
Currently, there are various online tools that lawyers can use to track their SEO efforts. Google and Bing Webmaster Tools, for example, display accurate data on your traffic stats, bounce rate, indexing issues, and more.
Moz Local Listing Analysis monitors your reputation on local directories and review sites. With Google’s PageSpeed Insights, you can see how fast your pages are loading and how your site looks on mobile devices.
Law Firm SEO Made Easy
These are just a few of the many ways to increase brand awareness and grow your law firm.
Once you have a website, get the most out of it. Post fresh content regularly, stay active on social networks and engage with your prospects.
How do you promote your law firm? What are your favorite SEO strategies? Leave a comment below!
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