High profile data breaches opened the door for more conversations about how consumer data gets used online. What protections do companies have in place to keep your information secure?
Do they plan to sell it at some point? These are questions that many regulations now require companies to answer.
The internet is a gift and a curse. On one hand, you can maximize any digital marketing investments by reaching a global audience at only a fraction of what it would cost in print.
But being able to reach people everywhere also means you have to abide by the rules of states and countries outside of where your business operates. The digital world isn’t segmented based on where people live.
What does this mean for business owners? It means that you need to be aware of which privacy regulations are in place before launching your website.
These regulations could have a severe legal impact on your business if you were ever in conflict with a customer because of a data breach or other privacy issue.
Privacy policies are considered legal documents. They should explain the way your website plans to collect, process, share, store, and keep visitor information safe.
If you’re taking payments online, like with an online store, then you can skimp on the number of privacy policies you offer. Online stores gather a customer’s IP address down to what they do during a session on your website.
Having this information on hand makes both you and the customer vulnerable to potential issues if your security is ever breached.
You can’t do business online across state and national lines without respecting the local privacy laws. Best to cover your bases by making sure you have the necessary policies in place before launching your site to protect consumers and yourself.
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