Small Business Brief


How to Successfully Sell Products Online

By the year 2021, experts estimate that worldwide eCommerce sales will reach $4.9 trillion. Clearly, the Internet is the place to be if you’re looking to run a successful sales business in 2020 and beyond.

Are you new to the eCommerce world? Are you unsure of what you should do to ensure your business succeeds? If so, read on for some effective eCommerce tips that will help you get better at selling products online.

Choose the Right eCommerce Software

A great eCommerce site starts with great eCommerce software. The right software can simplify the process of setting up your site and ensures that you have all the tools needed to serve your customers.

When looking for software for your business, be sure to choose one that allows you to accept payments online. This is critical if you plan to make a living by selling products over the internet. 

Pay attention to the features each software option offers, too. Look for an all-in-one solution that gives you everything you need in one place without having to invest in a bunch of extensions or add-ons. 

Optimize for Mobile

These days, the majority of consumers make purchases via their smartphone or another mobile device. Because of this, it’s imperative that your eCommerce site is easy to access and navigate via mobile. If you’re not happy with the way it looks on a small screen, talk to a website developer about making sure your site is mobile-friendly.

Prioritizing mobile-friendliness is important. At the same time, though, don’t neglect your website when it comes to desktop optimization. To increase your sales and keep your customers happy, it ought to look great and work well across all devices.  

Provide Great Customer Service

Speaking of keeping customers happy, you ought to do everything you can to provide good customer service to everyone who visits your website. Make sure that they’re questions and concerns are addressed right away. Do your best to minimize the amount of time they have to spend waiting for a reply, too.

Good customer service goes beyond having someone friendly on the phone or chatting back and forth to customers who ask questions, though. It involves anticipating the potential questions and concerns they might have before they even have to reach out to your customer service line.

Streamline the Delivery Process

Speedy delivery is essential in the age of Amazon. The faster your delivery process is, the more satisfied your customers will be (and the more likely they’ll be to shop with you again in the future). 

Remember, though, that there’s more to a good delivery experience than just speed. Focus on improving all aspects of your delivery process, from the price you charge for fast delivery to the materials you use when packaging your products. All of these little details add up and will be sure to get people’s attention.

Invest in Multiple Marketing Channels

Selling your business’s products online has the potential to be very lucrative. Because of this, lots of people are moving into the internet selling space and there’s tons of competition.

If you want your business to stand out from the crowd, you need to invest in multiple marketing channels. Don’t assume you can rely on word of mouth alone.

There are lots of marketing channels that can benefit your online business. Social media marketing is a great investment that can be very cost-effective, for example. Google ads are very helpful, too.

Invest time and resources in content marketing, too. Blog posts are great for boosting your search engine ranking and providing value to your customers. Marketing videos (shared on YouTube, social media, and your website) can be very effective, too. 

Enhance the Shopping Experience

When customers have a great shopping experience, they’re going to be more inclined to become repeat customers. What does a good online shopping experience look like, though?

For starters, your website should be easy to navigate. When you’re working with your web developer on mobile optimization, talk to them about simple navigation, too. Ensure that people can easily search for products on your website and add them to their cart without any trouble as well.

Remember, the more seamless the shopping process is, the more positively people are going to feel toward your online business. The fewer hiccups there are in the buying journey, the better.

Level Up Your “About Us” Page

A detailed and well-designed “About Us” page is a great way to tell people about your business and get them interested in shopping with you. When you’re creating this page for your website, tell visitors what you do, what separates you from other businesses in the industry, and what you have to offer them. Include pictures of yourself and your teammates as well. 

The “About Us” page is a good place to feature some customer reviews or testimonials, too. You might also want to include your contact information so that people can access you easily if they have questions or want to follow up on anything mentioned in your business description.

Invest in Website Design

In addition to the way your website runs and is formatted, pay attention to how it looks, too. A clean, eye-catching design that reflects the values of your company will be sure to keep people interested in shopping with you.

If you’re not sure how to customize WooCommerce product pages or handle other aspects of website design, reach out to a designer and ask for their assistance. It’ll definitely be worth the initial investment.

Try These eCommerce Tips Today

As you can see, there are lots of eCommerce tips you can implement into your online selling strategy. If you’ve been looking to level up and get better at selling goods online, give these tips a try today.

Do you want to learn more about running an online business? If so, check out the Business section of our site today. You’ll find many more helpful selling tips there, as well as advice on the best way to grow your business and set it up for long-term success.