Small Business Brief

Business Advice, Marketing

The Undeniable Benefits of Starting a Company Blog Right Away

Nearly 80% of businesses use a blog as a marketing tool. Businesses use blogs to convert their websites into strong innovative marketing tools. With well-done […]


The Latest SEO Trends That Are Everywhere in 2022

Search engine optimization (SEO) is constantly changing. From one algorithm to another, from a new search term to an update of Google’s algorithms. New SEO […]


3 Reasons Your Small Business Should Hire SEO Services

Does your business need help with its online presence? 94% of online storefronts don’t appear on the first page of search results. Search engine optimization services […]


The Benefits of Using Aerial Drones for Real Estate Marketing

Real estate marketing is evolving, and only the most innovative realtors stay ahead of the curve. These days, realtors are turning to innovative marketing methods […]


4 Examples of an Effective Promotion Flyer

When was the last time you saw a really convincing promotion flyer? For most people, the answer is “a very long time ago.”  Many people think promotion flyers […]


Should You Translate Your Company Website?

English content accounts for an estimated 60% of online content from the top 10 million websites. This statistic is interesting in so many ways. For example, China […]


3 Innovative Marketing Strategies Your Team Needs to Try

The top three marketing challenges businesses face today include innovating, engaging consumers in real-time, and creating cohesive experiences. If you’re neglecting your digital marketing strategy, it’s time […]


What Questions Should I Ask the Best Digital Marketing Agency?

Did you know that AI and other virtual marketing innovations are quickly replacing traditional marketing tactics?  Full-stack digital marketing design agencies can create and develop […]


5 Tips for Choosing a Sarasota SEO Company

Did you know that 84% of business-to-business (B2B) marketers outsource their content creation? With so many businesses outsourcing their content to a marketing firm, it’s difficult to […]


7 Steps to Improve Your Small Business Digital Marketing Results

According to research, small businesses make up 99.7% of all employer firms in the US, employing nearly half of the private workforce. However, they also […]


How to Become a Digital Marketing Manager

Do you have a unique view on digital marketing? Do you think you can come up with strategies to help various clients gain customers through […]


5 Digital Marketing Tips for Manufacturing Companies

More than 95% of small businesses have social media as part of their digital marketing strategy, 41% of these businesses actually rely on social media […]


The Importance of SEO for Your Company: A Simple Guide

About 76% of people who search on their smartphones for something nearby will visit a business within 24 hours. Meanwhile, nearly 30% of these searches […]


Why Is Backlink Tracking an Essential Part of SEO?

Did you know that only 39% of websites contain backlinks, yet backlinking plays an essential role in SEO? Google Search has built a reputation for producing […]


The Beginners Guide to the Top 5 Digital Marketing Strategies

In our ever-evolving digital world, there have never been so many avenues open for marketing your business. However, while there’s opportunity, competition is feirce, and […]


Click for Insight: How to Create Automated Email Marketing Funnels That Work

According to studies, email marketing generates $42 for every $1 spent. Email marketing can be a great way to boost your campaign’s ROI, but only […]


The Secrets to Building a Growing Brand Idea

Did you know that nearly five and a half million new business applications were filed in 2021 in the United States? In a year of […]


Everything You Need to Know About Enterprise SEO

According to some research, 50% of web traffic comes from organic searches. Many marketers use SEO strategies, but are you using enterprise SEO? What is this type […]


Unique Needs of Franchise Marketing

There are about 300 industries that have franchising opportunities. Franchises make up about 11% of all businesses in the United States. It’s an appealing model […]


The 5 Top Reasons for Using Scent Marketing to Promote Your Business

Have you ever noticed an amazing smell only to discover that it was coming from a nearby shop or restaurant? Could you resist going inside? Despite rumors […]


How to Find the Best Content Marketing Agency for Your Software Company

Did you know the content marketing industry is expected to grow by over USD 417 billion between 2020-2025? There is clearly plenty of demand for these […]


What Is Online Reputation Management?

These days, the internet is our one-stop-shop for information. Google processes an estimated 63,000 queries every single second, from searches about the weather to questions about […]


What Is Organic Search Marketing? 7 Things You Need to Know

The average marketing budget for businesses is around 8% of their revenue, and with an ever-changing marketing world, many businesses are wondering how to spend […]


Debunking the Most Common SEO Marketing Myths That Exist Today

Did you know that over 30% of businesses now use SEO techniques to promote their products and services? It’s hardly surprising, considering the sheer potency […]


5 Simple Advertising Ideas for Small Businesses

Necessity has ever been the mother of invention and innovation. Nowhere is that more true than in the realm of small business, where your company […]


8 Quick Media Training Tips That You Need to Know

Are you wanting to bring more media attention to your business? Or are you in a position such as public relations specialist that requires regular […]


What Is Guest Posting and How Can It Benefit Your Business?

Ever read an article on a blog because of the catchy headline? Or found yourself reading an article online at 3 am to find an answer to a question […]


5 Key Marketing Strategies for Small Businesses

99.9 percent of all businesses in the United States are small businesses. This means that there’s some stiff competition out there, but also that many […]


Standing out for the Wrong Reasons: Why You Shouldn’t Do Your Own Small Business Marketing

You may have been looking at other small businesses marketing themselves, thinking: this isn’t that hard. Surely you can do it yourself, right?  Not quite! […]


The Latest Small Business Marketing Strategies That Actually Work

In March 2021, the Bureau of Labor Statistics recorded the survival of “private sector establishments by opening year” at just 85,155. That’s a considerable reduction from, say, March […]


Implementing Local Marketing Strategies That Actually Convert

Running a small business isn’t easy. If you run one of the 30 million small businesses in the United States, we can’t blame you for wanting […]


How to Promote Your Clothing Brand: 8 Super-Effective Tips

Amid declining industries due to economic stability, the fashion sector is skyrocketing high up into the value of trillion dollars. After all, with revenues hitting […]


6 Common Advertising Mistakes and How to Avoid Them

Did you know that there are over 30 million small businesses in the United States? Unfortunately, many of these companies are destined to fail. You […]


A Short Guide to Commercial Radio Advertising

If you’re a business owner and under the impression that commercial radio ads are out-of-date and antiquated, you could be missing a massive advertising opportunity. […]


3 Tips on Customizing Mug Logos for Your Business

Are you looking for a new promotional product that you can use to advertise your company? Marketing with mugs is a great option, as this […]


The Science of Branding

Branding a business or organization, when done well, connects to an audience in a seemingly mystical way. People end up associating so much value to […]


What Are the Business Benefits of Paying for SEO Services?

Aren’t you tired of falling behind the competition? You do your best to keep up, but it feels like your marketing just isn’t working. Make […]


The Importance of SEO for Businesses: A Complete Guide

Did you know that, as of 2021, there are nearly 2 billion active and live websites on the internet? If you own a brand or […]


7 Tips for Successful Law Firm Digital Marketing

Marketing a law firm online isn’t quite the same as marketing an eCommerce store or blog, for example.  Therefore, if you are a law firm […]


Marketing Advice for Small Businesses

There’s nothing like the joy of running your own business. There’s a lot to enjoy about being your own boss: you get to chart your […]


6 Web Design Tips to Make Your Site Stand Out

In a recent survey, 29% of small businesses stated that they need to improve their website. Getting a website for your business is a plus. […]


How to Build a Strong Brand Voice

The voice of your brand is going to represent the personality of your brand. It needs to be steady and consistent. This is especially important […]


4 Things to Know About SMS Marketing

Are you concerned about the price and competition in digital marketing today? You aren’t the only one with those concerns. That’s why businesses everywhere are […]


Increasing Awareness: 5 Key Benefits of Advertising Your Business

Do you have a goal of increasing awareness for your company?  It’s a great goal to have, one that can be the difference between a […]


2 Reasons Custom Coins Are Excellent Marketing Tools

More than 5,000 years, the first coin came into being. It was the Mesopotamian shekel and used as a form of currency, much like most […]


Marketing for Entrepreneurs: Tips and Tricks to Get Started

Are you planning on starting a business this year? You’ll need a strong plan, first. Otherwise, you might make mistakes that could cost you customers. With […]


How Much Does a Trade Show Booth Cost?

Are you trying to learn how much a trade show booth will cost? Well, you’re in the right place for that.  In essence, the cost […]


How to Choose a Press Release Distribution Service for Your Business

The news has faced un’press’edented attacks over the last few years. But don’t be deterred, it is still one of the primary ways people hear […]


A Small Business Owner’s Guide to Marketing on TikTok

If your business isn’t on TikTok, you’re missing out. The newest social media app, TikTok, is a video-sharing platform with over 50 million daily users […]


How to Create a Marketing Plan for a New Product

Did you know that there are about 30,000 new products released to the public every year? That’s about the same number of products that you’ll […]


5 Important Benefits of an Integrated Marketing Campaign

Today’s global economic system is a competitive and complicated world for your business to navigate. Without an integrated marketing strategy, your business is at a serious […]


5 Graphic Design Tips That Anyone Can Follow

Are you starting out on your first foray into the world of graphic design? Putting together a design or logo may seem easy on the […]


Help Your Church Grow: 3 Ways to Approach Marketing Churches

A church is not a business, but managing a church requires many of the same skills as a typical corporation. Companies have customers; churches have congregants. […]


Flyer Marketing: How to Create and Use Flyers to Promote Your Business

More than 40 percent of Americans read or scan flyers they receive in the mail. If you’re handing flyers out at an event or a […]


7 Big Benefits of Digital Advertising for Your Business

Digital marketing has grown into an essential piece of almost any modern business. If you’re late to the game and still not sure if digital […]


How Long Does the Branding Process Typically Take?

As a smart business owner, you know that branding matters. Your brand needs to be more than just who you are and what you sell, […]


4 Tips to Building Marketing Strategies for Businesses Online

Are you building a business? There’s never been a better time, despite the pandemic. As businesses move online this is the place to prove your […]


Get Rid of Your eCommerce Digital Marketing Problems Once and For All

The U.S. eCommerce sector’s projected value will be a whopping $4.9 trillion by the year 2021. This anticipated growth may exceed expectations. This is so […]


5 Critical Signs Your Business Needs Local Marketing Services

69% of Americans prefer to shop locally. While Americans believe in supporting small businesses, they’re also looking for the best deal. If you want consumers to […]


Skyrocket Your Sales: The Secrets to Selling Products Online

According to the U.S. Small Business Administration, there are over 30 million businesses in the United States. Due to high competition, many businesses don’t survive […]


7 Surprising and Fun Local Advertising Techniques Worth Considering

Advertising has, for a long time, been one of the best ways to reach the market and grow your business. For instance, online advertising has […]


5 Unique Promo Video Ideas That’ll Create a Buzz

Video content is the most engaging type of content on the web today. People love watching videos, both on a smartphone and a computer, which […]


Managing Your Digital Media Marketing Campaign 101

As a small business owner, you most likely don’t have access to a 2 billion dollar marketing budget like the one Geico uses each year. […]


4 Innovative Digital Marketing Strategies That Work in 2020

Digital marketing is constantly changing and evolving to keep up with all the new technology. Think about all the exciting things that we’ve discovered each […]


5 Tips for Producing Great Videos for Marketing

Did you know, you should be spending just under 10% of your gross revenue on marketing, according to the Small Business Administration? This may seem […]


Grow Your Startup! 7 of the Top Business Branding Tips for 2020

A proper brand represents who you are as a business and how you want the market to see you. Without a solid brand, it’s not […]


5 Good Reasons Small Business Owners Should Invest in Display Advertising

Display advertising is a massive opportunity for business owners. In fact, Google Display Network, one of the biggest platforms out there, has access to 90% […]


How Much Should a Small Business Spend on Google Adwords?

Did you know that businesses generate $2 for every $1 they spend on Google Ads?  If you run a small business, you might be in a position […]


Expert Tips for Creating an Effective Brand Logo Design

A logo is one of the first interactions any person has with your business. A well-designed logo makes people remember your brand. It helps build rapport and makes […]


5 Key Tips to Promoting Your Company’s Brand Image

One of the most important pieces of running a business is getting your brand heard, and having a consistent image to push to customers. Marketing […]


10 Local Business Advertising Tips That’ll Guarantee New Customers

Do you want to capture the attention of new customers quickly? Do you have a limited budget with which to carry out your local business […]


How Much Does It Cost to Advertise on Radio?

Are you interested in placing your ad on the radio? Want to know the average cost of radio advertising?  Well, you’re in the right place. […]


Benefits of Hiring a Digital Branding Agency to Get Your Name Out There

You have a great product that is exactly what people are looking for. Then why isn’t it selling?  Or maybe you have launched a professional […]


5 Tips for Advertising New Technology with Social Media

Are you looking for the best ways that you can start advertising new technology products for your company? With 3.8 billion people active on social […]


Self-Marketing 101: Tips and Tricks to Gain Professional Popularity

While exact numbers are difficult to come up with, experts estimate that there are over three billion people in the world today with social media […]


5 Sell-Out Sales Strategies for the Best Business Advertising

Marketing and advertising are very important in every business, maybe even more important than the actual products or services. While several businesses, especially small businesses […]


Your Guide to the Most Effective Promotional Products for Business

As a small business marketer, you can’t underestimate the importance of swag bags and branded items. Not only do 80% of people like receiving promotional […]


Lead Generation Software: 6 of the Best Tools For Small Businesses

Did you know that only 4 percent of those who visit your website are typically ready to make a purchase? Such sparse numbers call for […]


How Do You Create a Customer Loyalty Program? 10 Must-Know Tips

In the modern age, competition is steep for businesses of all sizes. This makes customer loyalty more important than ever–but also harder to attain. Did […]


How to Build a Digital Marketing Funnel That Works for Your Business

About a third of small businesses are spending up to $2,500 a month on their digital advertising and metrics. If you’re going to spend that […]


Pitch It Perfectly: How to Get a Story on the News in 7 Easy Steps

It’s getting harder and harder to get the attention of the media. Newspapers are shutting down and there are fewer and fewer outlets. Reporters are […]


Marketing Like a Master: 8 Top Tips for Advertising Your Business

When trying to advertise your company, it’s important to keep in mind that 43% of eCommerce traffic will come from people organically searching Google.  In the […]


Understanding a Natural Link and Learning How to Get More of Them

Do you want more customers? Of course you do! It’s a rhetorical question. No successful business ever said no to the prospect of earning additional […]


5 Tips for Promoting Your Business If You’re on a Tight Budget

It’s impossible to run a small business without devoting some money to marketing it. The U.S. Small Business Administration actually suggests that small businesses earmark about 8% of […]


How to Successfully Sell Products Online

By the year 2021, experts estimate that worldwide eCommerce sales will reach $4.9 trillion. Clearly, the Internet is the place to be if you’re looking […]


An Image Says a Thousand Words: Expert Tips on How to Use Marketing Images

Images invoke emotions, which are key in capturing your message or selling your product. Out of a group of 200 content marketers, 68% said that images […]


13 Masterful Small Business Internet Marketing Tips You Can’t Miss

According to one study, 80% of local searches on mobile convert. Any small businesses that aren’t working on getting to the top of local search […]


Marketing Pro: 10 Pro Content Marketing Tips for a Successful Campaign

Have you tried and tried outbound marketing strategies, but you just can’t seem to gain any traction?  Are you looking to gain leads and increase […]


How to Create Great Business Blog Posts: A Useful Guide

Once upon a time, blogs were a place to write about your weekend, do giveaways, and talk about your favorite books. You could quickly easily […]


How to Create a Second YouTube Channel for Your Small Business

Anyone who has subscribed to YouTube has a YouTube channel. Although the majority of the estimated 2 billion monthly users worldwide log-in to view content, they […]


Use These SaaS Marketing Strategies to Grow Your Subscription Business

Is your business not growing as you want it to? Have your marketing conversion rates tapered off? Maybe you feel like you could be doing […]


Simple Branding Strategies That Will Help Your Business Build a Brand

You may not realize it but branding is essential to business growth. It doesn’t matter how big or small your business is, the right branding […]


4 Best Business Logos of the 2010s

There are seven types of logos in the world. If you’re designing a logo for your business, it can be overwhelming to decide which is […]


Let’s Get Digital: 5 Must-Know Digital Marketing Tips for Small Businesses

Are you thinking of giving up on your digital marketing efforts? Before you throw in the towel, it’s worth giving things another try. Digital marketing […]


Is It Time to Rebrand? 4 Top Tips for How to Rebrand a Company

A prospect only needs ten seconds to form a perception about your brand. That small window can either boost your sales or contribute to the […]


Why Is Marketing Important?

If you are part of the 30.2 million small businesses in the United States you have some idea about marketing. If you have been debating […]


Experiential Marketing: How it Works, and Why it Works

Doesn’t it seem like our attention is constantly pulled in a million different directions? It makes it hard to focus on one thing. This is […]


5 Types of Videos Small Businesses Can Use to Increase Engagement

Ready to venture into video content to promote your small business?  You’re in good company. Statistics show that 85% of businesses include video in their […]


12 Small Business Marketing Trends You Need to Know

81% of B2B marketers measure content marketing success by awareness. If people don’t know your brand exists, how will you market your product or service? […]


5 Fantastic Ways Video Production Can Help Your Small Business

Most people can’t get enough video content. YouTube boasts more than 2 billion users with this number steadily increasing year after year. Videos cross cultural […]