Posts tagged as:

word of mouth

My Secret to Running Successful Competitions on a Blog

Big and spectacular competitions can create a lot of buzz and be worthwhile – but don’t discount the simple competition. They’re less work, less risk/cost and can still generate some great goodwill and buzz among your readers.

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How to Get an Influencer’s Attention

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Perhaps this might serve as the start of a real relationship. If nothing else, these influencers will help to share your story with their own audience.

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5 Ways to Make Your Business Easier to Recommend

You probably already know that online opinions make a difference for your business. So the question you need to ask yourself is how you can make YOUR business easier for someone to share with a friend, family member or colleague. In other words, you need to be easier to recommend! Here are 5 tips you should consider to help you achieve that.

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48 Guerrilla Marketing Tips from Top PR Pros

Your business is feeling the crunch this year – and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. Here are some of the best ways to use social media and word-of-mouth […]

The “Remarkable” Challenge in a Word of Mouth Economy

“You want great marketing but nobody can be creative enough to compensate for the problem you have. The product you have been offering for the past 10 years just isn’t that remarkable, in fact, very few people truly even care if it exists.” When I told this to the new CEO of a company I […]