Posts tagged as:

social media

Merchants Push Sales Through Social Media

After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites. Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will scan lists of for-sale items and services—such as floral bouquets, hand-crafted jewelry and spa treatments—and click a button to add them to online shopping carts.

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Go Ahead, Call Me A Twitter Snob!

I made the deliberate decision to keep my Twitter follows as small as possible, thereby breaking every social media “rule” known to man. I should be hung by my toes. I’m not going to tell anyone that there’s a right or wrong way to use social media, but there are legitimate reasons for keeping a small Twitter/Facebook/whatever network. And they hold true regardless of whether you’re an individual or a business.

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5 Surprising Social Media Business Success Stories

Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter – even your favorite candy is on Facebook. Companies in mainstream, consumer-facing industries are all over social media. But how about other businesses? Manufacturers? B2B service providers? Equine dentists? Are they experimenting with social media? You bet!

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How to Market Your Small Business With No Budget

From a marketing standpoint, it’s a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter what industry you’re in. The toughest challenge facing small business marketers these days is not cost, but finding a strategy to get your message heard over the din of a noisy Internet.

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Your Industry is Holding You Back

Don’t listen, read and follow only people in your industry. Branch out. Take what a restaurant is doing and adapt it to your carpet cleaning business. Take what a car dealership is doing and adapt it to your wholesale document imaging company.

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Is Avataritis Killing Your Brand?

Let’s face it. The first brand message you offer up in social media comes from that little square icon that represents you in cyberspace, your avatar. Whether you know it or not, everyone who sees your image forms an impression of you and/or your personal brand instantly. What do your brand images say about you? Are you one of the millions afflicted with…Avataritis? Take this yes or no test to find out.

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4 Steps to Drive Sales with a Social FAQ

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

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Google for Online Sales Prospecting

Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it. Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process? Connecting with them and building a trusted relationship. Actually, social networking assists in that too. These tools show you pathways to connection and trust. The trick is learning to efficiently mine this amazing database.

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How to Make the Most of Your Twitter Profile Page

Whether you’re new to Twitter or are a veteran Tweeter, chances are you give more thought to the content of your Tweets than your profile page. But optimizing your Twitter page is fairly simple and there are a number of tools to help you get the job done.

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Why You Should Run Your Small Business Like Silicon Valley, Not Soviet Russia

Soviet Russia was an empire suffocated by central planning. Silicon Valley is a region thriving with almost no central planning — its success is rooted in its incredible convergence of the educational, financial, natural and human resources needed for business success. What does this mean for you as a business owner? You should focus on providing the underlying resources required for your employees’ success, not dictating the tactics you think are required for success. Another way to put it: Don’t be afraid to give up some control.

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