Posts tagged as:

sales

Short Term Thinking Can Harm Your Business

The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. Sure there will be times when customers just want you do a one off project. However if you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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Merchants Push Sales Through Social Media

After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites. Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will scan lists of for-sale items and services—such as floral bouquets, hand-crafted jewelry and spa treatments—and click a button to add them to online shopping carts.

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Closing a Sale: How Great Sales Teams Do It

If you respect your customers and believe they are intelligent individuals with whom you wish to have long-term and mutually beneficial relationships, your goal should be to provide them with products and services that will make them successful. This article examines how successful businesses approach closing the sale, the stages in the process of closing the deal, and how to follow up after the close of the sale.

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If it Bleeds, You can Sell it

You have to give your product or service life. It has to be something that people grow emotionally attached to or it’s just another product or service that will go under the Google microscope. At that point, you’re at the mercy of the consumer who now has access to competitors, reviews, and the “insight” of those on the web who can damage you (intentionally or not, maliciously or not). If you can make your product or service bleed, you have something that has been missing from the general sales process for decades.

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Linkedin for Sales: Resume or Sales Letter?

Use your update or status box to generate targeted sales traffic. This simple little update box, when combined with a website link, can be a powerful lead generation tool. Make your updates a brief call to action and add a link to a compelling landing page. This could be your website, a blog, a squeeze page, Slideshare.net LeadShare, your Facebook fan page, wherever you can capture leads or generate calls.

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How to Make Money on Etsy

Last year, Etsy sold $180.6 million-worth of goods. The Brooklyn-based team behind this online marketplace for handmade crafts is helping many sellers profit handsomely by offering them a platform to sell their merchandise. Some aspiring entrepreneurs have even quit their day jobs to pursue their Etsy “store” as a career.

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4 Steps to Drive Sales with a Social FAQ

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

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Google for Online Sales Prospecting

Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it. Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process? Connecting with them and building a trusted relationship. Actually, social networking assists in that too. These tools show you pathways to connection and trust. The trick is learning to efficiently mine this amazing database.

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Six Causes for Disappearing Ecommerce Sales

A sudden stoppage in online sales can be scary. Hopefully you haven’t experienced this scenario. But if you have, you know that empty feeling when your orders cease to arrive in your inbox. What to do? As in any time of crisis, take a deep breath, stay calm, and then get down to business in solving this disturbing puzzle in a systematic way.

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Facebook: From Marketing Channel to Point of Sale With Shopping Apps

Facebook is set to allow developers to create shopping apps directly on merchants’ fan pages. This means that fan pages, which were once mainly marketing channels, can now be used as a point of sale, if merchants are willing to pay a developer to implement the apps.

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