Posts tagged as:

public relations

How Your PR Can Seize the Day – Turn News Events Into Publicity for Your Business

The best PR programs often leverage a company’s best assets, its subject matter experts, by seizing and capitalizing on the news of the day. I call this Carpe Diem PR. Absent new company developments, the key for any company is to secure frequent, meaningful media mentions and buzz, by finding natural ways to make the company part of an already existing news cycle or trend.

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How To Write A Small Business Press Release Subject Line

It’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb.

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How to Get an Influencer’s Attention

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Perhaps this might serve as the start of a real relationship. If nothing else, these influencers will help to share your story with their own audience.

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5 Step Small Business PR Plan for Today

Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. From a trust standpoint few things beat the mention of your firm by what is seen as an unbiased 3rd party. In fact, and I can hear the PR folks cheering now, a well placed article just might be worth 5-10 times more than an ad in the same publication. Here are five steps that any small business can take to create a systematic approach to PR generation.

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Use Google Reader as Your PR Monitoring Tool

If you really want get the most out of Google Reader as a PR and social media monitoring tool you need to add searches. Most of the popular search engines and social media websites allow you to turn your searches into RSS feeds. By doing this simple trick you can be instantly alerted to new results popping onto the Web, blogs, or real-time social networks.

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48 Guerrilla Marketing Tips from Top PR Pros

Your business is feeling the crunch this year – and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. Here are some of the best ways to use social media and word-of-mouth […]

How to Productively Handle a PR Crisis

There is a lesson in recent PR events that all entrepreneurial web workers — be they freelancers, small business owners or corporate types — can take to heart. That lesson is that when a PR problem occurs, and it will, there is a right way to handle it productively. Here, then, are a few expert […]