Posts tagged as:

@m4bmarketing

Short Term Thinking Can Harm Your Business

The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. Sure there will be times when customers just want you do a one off project. However if you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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4 Powerful Marketing Lessons From a Voyage Around The World

If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.

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9 Advantages of Keeping Up To Date With Your Customers

Not taking action to strengthen your relationships can cost your business big time so here are 9 advantages of being proactive to keep learning about your customers. Even if you are having a great time now with loads of work, making time to know them better helps you to not have to face the lean times in the future.

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Why Marketing Tactics Can Harm Your Business

The one thing to understand is not all marketing tactics are equal. It doesn’t matter how much they are talked or written about, some will just not be right for your customers or products or services. Some are effective if you want to create awareness, others if you want customers to buy more frequently, etc. The aim is to action the right ones to support your marketing strategy and achieve the marketing and sales objectives.

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Use It or Lose It! – How to Show Your Customers You Don’t Care

Although you may be inclined to say that of course you value current and potential customers, I think most of us have been a little indifferent at times for a variety of reasons. Not that it was deliberate of course, but it happens as we are not perfect. The unfortunate part is the customer only sees a lack of caring.

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Marketing Lessons From Getting Fit

With marketing, as with getting fit, knowing what to do, how to do it and when to do it is important if you want to avoid wasting time and or money. You need to understand what the best choices are for your business and customers to get the desired results.

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I Really Do Not Want You as a Customer

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing, especially if you want to build a solid business. But, what about the other side – those customers that you do not want as customers.

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Jump Online to Learn More About Your Customers

If you want to move your marketing up a notch, then getting online and observing your customers is very easy. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships. Apart from engaging with them there is a great deal you can learn, just by listening and observing.

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Why You Should Throw Out Your Marketing Tactics And Tools

It seems a lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. It actually can be a little overwhelming because they all sound so good and everyday you read or hear you must use this one to succeed in marketing your brand.

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How Marketing Communication Fluff Gets You Into Trouble

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. Your expectation is built up and naturally you would expect a similar type of communication when you unsubscribe. After doing a bit of research it seems this doesn’t often occur and there are two extremes when you want to unsubscribe which makes you think the initial sweet talk was in fact marketing communication fluff.

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