Posts tagged as:

event marketing

4 Powerful Marketing Lessons From a Voyage Around The World

If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.

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3 Successful Business Models Built Around Content

I strongly believe in content marketing. It’s one of the most effective ways to build credibility and establish a presence online, but it’s also a great way to create additional revenue streams for your business. Here are just three examples of successful business models built around content.

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Review: WebinarListings.com – Need to Promote a Webinar?

Putting together a webinar and wondering how to promote it? Newly launched WebinarListings.com offers dedicated listings of upcoming webinars week-by-week for free. Paid listings include being listed at the top of the page for the week, listed on the Facebook fan page, tweeted, and included in a weekly newsletter. Is listing your webinar on WebinarListings.com worth it?

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How To Avoid Wasting Money On A Sponsorship

Doing sponsorships right demands some strategic thinking, but also knowing what to look for to evaluate the right opportunities and make sure that you’re choosing what to sponsor well. Here are a few tips that I have learned along the way and often share with my clients about how to make sure you are choosing sponsorships that will pay off in the short AND long term for your small business.

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Create Event Cards to Conquer Networking Events and Conferences

I prefer to make small cards that include a name, photo, major interests, a thought I had after reading one of my target’s recent blog posts, and a few people also at the event I think they’d enjoy meeting. Putting the time into researching a contact before meeting them has never, ever turned out to be a waste of time for me. It’s an act of faith that has always returned far more than I invested.

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Yelp Launches Free Webinars For SMB Owners

As part of their mission to bring value to small business owners, Yelp is introducing the Yelp for Your Business webinar series that will offer advice on how SMBs can market their businesses using the site. It’s a smart move for both Yelp and its users.

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Your Strategy for Selling at Trade Shows

Carefully pick the right events to attend, then reach out to potential buyers, prepare an order-and-return policy, and follow up on contacts.

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Upcoming Small Business Events, Conferences and Webinars

February and March have some great events, conferences and webinars coming up; note the early bird deadlines on some. This list of events for growing small businesses and entrepreneurs is brought to you twice a month as a community service by Small Business Trends and Smallbiztechnology.com. Click here to read the full article…