Posts tagged as:

customers

Does the Internet Show the True Colors of Your Business?

What attitude adjustments should you make in your business to influence your employees? The next time you get a customer complaint, online or not, is your reaction, “Oh geez, here we go again?” Or do you think to yourself, “A customer problem! This is my job to fix.” The difference in your attitude will translate into a difference in that of your employees, and might turn around how your business is perceived, online and off.

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9 Advantages of Keeping Up To Date With Your Customers

Not taking action to strengthen your relationships can cost your business big time so here are 9 advantages of being proactive to keep learning about your customers. Even if you are having a great time now with loads of work, making time to know them better helps you to not have to face the lean times in the future.

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Google for Online Sales Prospecting

Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it. Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process? Connecting with them and building a trusted relationship. Actually, social networking assists in that too. These tools show you pathways to connection and trust. The trick is learning to efficiently mine this amazing database.

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For a Good Time, Use Our Contact Us Form

You have a form on your website! A nice, prominently placed “Contact Us” form. So you’re doing what you can to convert your online visitors to leads, right? Wrong. You need more than just a “Contact Us” form to attract the interest of the vast majority of your website visitors. Sure, some of us will be ready to talk to a salesperson, but are you really willing to let 95% of your prospects flounder around with nothing else to do?

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Use It or Lose It! – How to Show Your Customers You Don’t Care

Although you may be inclined to say that of course you value current and potential customers, I think most of us have been a little indifferent at times for a variety of reasons. Not that it was deliberate of course, but it happens as we are not perfect. The unfortunate part is the customer only sees a lack of caring.

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Online Shoppers Value Reviews, Ratings, Search

Online shoppers are taking more time to read reviews before making purchase decisions: 64% spend 10+ minutes reading reviews, compared with the 50% who did so in 2007. Shoppers are also reading more reviews to gain confidence in those purchase decisions: 39% say they read eight or more reviews to be confident in judging a product (vs. 22% in 2007) and 12% say they read 16+ reviews (vs. 5% in 2007).

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I Really Do Not Want You as a Customer

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing, especially if you want to build a solid business. But, what about the other side – those customers that you do not want as customers.

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Jump Online to Learn More About Your Customers

If you want to move your marketing up a notch, then getting online and observing your customers is very easy. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships. Apart from engaging with them there is a great deal you can learn, just by listening and observing.

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Permission Follow-Up: Make Prospects Want to Hear from You Again

The most powerful technique to get others to help you achieve your objectives is to create natural follow-up points that make it easy for you to contact someone. Think of this as permission marketing applied to following-up. Permission Follow-up allows you to contact your customer, vendor or employee because you have a pre-established agreement on when it’s appropriate for you to communicate with them. The power of this technique is that you make them want to receive your email, call or meeting.

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Follow-up Is the Momentum Building Power Tool

Most marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. That’s not really what I’m talking about when it comes to follow-up. Follow-up is a mindset that must pervade every process and touch every constituent group in your business.

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