Pricing Based on Customer Expectations

by News Hound  Permalink

in Small Business Money

If you can, try to offer different products or services at different price points. Offer a no-thrills price with very little in non-essentials. Offer a middle and a high-end price with more options. Think about the airlines. Many have first-class, business-class and economy. Each gets you to your destination, but they have different prices and different services.

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