Small Business Software

I read and post many articles on word of mouth marketing. It is always on top of the list in any article on free marketing tactics. But, do you wonder if it really works and how? How far can the news of your small business go? Well, it can possibly get pretty far down the road.

I am from a town of about 9500 people (compared to Houston it is considered small) of which about half is rural areas. Houston is about 60 miles north of my hometown. I cannot tell you how many times I have told some new people I have met where I am from and almost every time their response is "oh, that is where that good barbecue place is." It just cracks me up.

This certain restaurant has been in our town forever. I never thought a thing about it or that it was the best barbecue ever while I lived back home. Don't get me wrong, it is some good barbecue. It was just the town's place to eat barbecue. Well someone from Houston must have thought it was the bomb and told their family and friends about it because word apparently has gotten out and all around.

Funny, I was sitting at my mom's kitchen table this past Easter weekend and my folks were talking about a new place to eat barbecue in town. It is supposed to be really good and inexpensive according to what my dad heard. My parents don't go out to eat much but they sure are ready to try this new place. Good food that doesn't rob the pocketbook goes well together for most of us.

Guess what? I ran into an old friend that same day at the grocery store. What do you think the last thing they said to me as we were parting ways? "Girl, try that new barbecue place when you are back in town." Okay, now I really have to go to this place. Maybe I'll take my parents there!

Sooo, do you think word of mouth marketing can work now?