April 24, 2007
With people getting busier and busier in their lives, online shopping continues to soar. It's a great convenience to be able to shop on your own time for much of the things you need and have them sent to your door. Especially if you are a parent, it's one less place you have to drag your kids.
But, a drawback of online shopping is shipping. Having to pay to get that item to your door and worrying how long it will take to arrive can create a headache. With all the competition online, you as a business owner should make sure that aspect of your business is crisp and clear.
I have come across many sites where I cannot find out how much the shipping will be for the items I want to purchase. There is not an easy to find shipping information link to see the charges. I don't want to be surprised at the very end of the order to find the shipping is way too expensive for me. You need to let me know beforehand how much shipping will be and how long it will take. If I have to struggle to find out how much it will cost to ship and how long it should take the item to get to me, well then forget it, I will move on to the next store. In all honesty, if I cannot find anything about shipping it makes me suspicious of your store and the possibility you might try to take me for a ride on shipping.
So make sure that your store has an easy and convenient way to let your customer know how much it will cost to ship and the time it will take to get to them. Your customers will appreciate that and feel confident purchasing from your store.