This 100-Year-Old To-Do List Hack Still Works Like A Charm

August 23, 2016

The “Ivy Lee Method” is stupidly simple, and that’s partly why it’s so effective. Click here to read the full article…

10 Tools That’ll Help You Score Maximum Value From Your Content

August 23, 2016

I’ve compiled a list of the 10 tools I draw from as part of my toolkit whenever I’m developing and publishing content for a new audience. Click here to read the full article…

5 Ways to Improve Your Reach on Facebook

August 23, 2016

We’ll never get back the Facebook organic reach we’ve lost over the past few years. However, these five tips will help dramatically increase your organic engagement and mitigate your losses from the latest Facebook News Feed change. Click here to read the full article…

Starting from Zero? A Customer Acquisition Playbook for New Websites

August 22, 2016

The quicker you realize that new website visits aren’t coming from passive sources like Search or Advertising, and only from proactive ones like Referrals, the better. It’s a tough pill to swallow at first, but it gives you a critical posture change that’s required to succeed in getting a new site off the ground. Click here to read the full article…

9 Psychological Insights I Use When Designing a Pricing Page

August 22, 2016

When you get into a discussion about web design, you can’t help but talk about psychology. And when the page being designed is a pricing page, psychology plays a huge role. Click here to read the full article…

10 Email Marketing Secrets to Acquire and Retain More Retail Customers

August 22, 2016

How can your retail business best use email marketing to acquire and retain more customers? Here are 10 tactics successful retailers use. Click here to read the full article…

How to Run a Retail Giveaway That Drives Word-of-Mouth and Grows Your Business

August 22, 2016

Who doesn’t love retail giveaways? More than just a gimmick, running contests can be a lot of fun and can have several benefits for retailers. When done right, these initiatives can increase online and foot traffic, drive word-of-mouth, and help you acquire new customers. Click here to read the full article…

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

August 22, 2016

The single most profitable thing you can do for your business is to understand the value of an average customer over the course of their relationship with you. So what is the lifetime value of your average customer? Do you know? Click here to read the full article…

Build Your Tribe: How to get More Instagram Followers

August 22, 2016

We’ll explore several strategies that you can use, in conjunction with one another, that will have your Instagram follower count growing significantly every day. Click here to read the full article…

Ranked: Best and Worst Location for Your Call-to-Actions

August 22, 2016

Each must be placed in the optimal locations on your website for the best chances of your desired actions taking place. Put simply, some areas of your website are better than others if you want your visitors to click on your CTAs. Click here to read the full article…

The Difference Between “Following” and “Stalking” in Sales

August 19, 2016

You know who your target customer is – you know her name, title, and responsibility. But, you’ve never had a conversation with her, so, you decide to follow her online to find a way to engage with her and eventually ask for a conversation. In itself, that’s a good strategy, but, if you’re not self-aware of the difference between “following” and “stalking”, your plan could go south. Click here to read the full article…

6 Social Media Tools to Simplify Your Life

August 18, 2016

By arming yourself with a tool stack that will automate some social media tasks, you can make your life easier and save time while you capitalize on the immense business opportunities posed by the medium. Click here to read the full article…

5 Killer Examples of Branding Done Right

August 18, 2016

And at the center of every successful marketing or advertising campaign is a common element: branding. Comprising your company’s unique identity, your brand standards will come to define your business for your customers, partners and even your employees, but you have to differentiate yourself from the competition, and you have to keep it consistent. Click here to read the full article…

9 Ways New Business Owners Can Hone Their Sales Skills

August 18, 2016

You don’t need to be a slick salesperson to demonstrate the value of your product to potential customers. Click here to read the full article…

When Automation Goes Wrong: A Better Approach to Social Media

August 18, 2016

A better approach to social media is to treat it the way it was meant to be used: to directly engage your fans in a sincere and authentic way that best represents your brand. Click here to read the full article…

7 Ways Email Can Boost Your Productivity

August 18, 2016

Between managing, reading, writing, attaching, replying to, forwarding, and (on occasion) cursing it, you’re already spending a ton of time in your email. Your inbox has become the mortal enemy of productivity. Click here to read the full article…

10 Powerful Twitter Ads Strategies to Supercharge Your Growth

August 18, 2016

Twitter’s ads platform has a ton of options and approaches that make it unique. And yet many advertisers simply stick to the standard promoted Tweets, ignoring the full arsenal at their disposal. Click here to read the full article…

Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales

August 18, 2016

Most people don’t realize that there are a lot of ways to use Facebook for selling beyond just posting on their business page or running straightforward ads. For smart, creative marketers, Facebook is a powerhouse of opportunities just waiting to be leveraged. However, to fully benefit from these opportunities, you need to think outside of the box and use Facebook in ways that few marketers are. Click here to read the full article…

11 Ways to Save Money In Your PPC Account

August 18, 2016

We created this 11-step checklist as a go-to resource for anyone looking to stretch their PPC budget a little further. Click here to read the full article…

The Definitive List of the 20 Best Inventory Management Apps

August 17, 2016

Whether your business is wholesale, retail, or a combination of the two, any product-based business owner knows that your inventory is your business. If you’re not paying attention to where your inventory is, how much you have available, re-ordering needs, inventory financing, and so much more, you can easily be wasting your money on products no one wants while missing opportunities to offer the products your customers are most excited about. Click here to read the full article…

3 Ways to Get More from AdWords Express Right Now

August 17, 2016

We’re thrilled to see business owners finding success with AdWords Express, and are determined to make it a one-stop shop for helping to grow your business. To reach this goal, we’re introducing 3 new features to help you reach a larger audience and understand exactly how your ad is impacting your business. Click here to read the full article…

5 Back-to-School Promotions That Work Better than a Sale

August 17, 2016

While you’re gearing up for the upcoming school season, I’d like to share a few of the most engaging back-to-school contests from last year that businesses ran through the Wishpond platform. I’ll dive deep into each example and show exactly what made each contest successful. Click here to read the full article…

Have a Small eCommerce Business? You May Need ShipBob

August 17, 2016

If you run a small ecommerce business or are a brick and mortar retailer that also sells online, you need to know about ShipBob, a “next generation” fulfillment service that provides Amazon-scale same-day delivery for orders placed in Chicago, New York City and Los Angeles. But more than that, the company offers shipping services for merchants and customers outside these metro areas, too. Click here to read the full article…

How I Grew My Traffic By Almost 50% in Just 30 Days Using Twitter

August 17, 2016

I’m happy to share with you the exact process I tried and the wonderful results I saw, applying a Twitter strategy to my personal profile. Hopefully you’ll see similar gains by putting this simple strategy into practice for yourself and your clients. Click here to read the full article…

Understanding Marketing vs. Branding

August 17, 2016

Pushing is marketing. It is an active process of getting the word out and the product in front of the consumer. We know “build it and they will come” doesn’t work, so small-business owners develop tactics to reach out. Branding, then, is a strategy that builds a relationship. When a consumer sees the brand, he or she attributes various values and characteristics to it. With the brand comes expectations of what will be delivered. Click here to read the full article…