Small Business Brief
Weekly Newsletter - May 22, 2008
"Fetching the Best Small Business News & Information"
Hi All!
To help you quickly identify the articles you'd like to read we've added the source to each item listed. Other changes you'd like to see? Let us know.
Have a great week!
Linda Riley News Editor
The 41 Absolute Best Blogs about Entrepreneurship and Small Business
Source: http://www.ben-means-business.com Tired of rummaging through thousands of small business blogs before finding one worth reading? Want an easy way to find some new blood for your feed reader? Check out the absolute authority on small business and entrepreneurship blogs. No favorites, no popularity points, no kissing up. If it's not listed, it's not worth readin'. Simple as that!
 Submitted By: benjones1
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Shopping for a Merchant Account Service
Source: http://online.wsj.com By searching online, Ms. Wojtczak found PaySimple Inc., a company offering online software for billing, collecting and managing customer payments. She tried a demonstration on the site and was impressed, especially by the low cost: setup was about $150 and the monthly fees were lower than other services.
 Submitted By: CGard
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Payment Method Management Made Easy
Source: http://www.ecommerce-guide.com If you want to provide alternative payment methods for your customers, but don't have the time and staff to manage the set up, integration and updates, CardinalCommerce can help. CardinalCommerce is a hosted solution that enables e-tailers to offer customers alternative payment methods through a single integration platform.
 Submitted By: LindaRiley
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11 Website Conversion Tips
Source: http://www.smallbusinessbranding.com I notice a lot of businesses think that throwing money at advertising is what they need to get more customers. Sure it'll help, but why waste your money when you can convert more leads for less cash? Out of the research I've done and my own experience, here are a few checkpoints that I work through to increase website conversion
 Submitted By: ijidak
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Marketing on a Startup Budget: 101 Free Offers and Coupons to Advertise Your New Site
Source: http://www.insidecrm.com The reality is that the majority of businesses won't have a fighting chance without some money for marketing. Here are 101 Web sites that offer budget-conscious business owners the tools they need to publicize their company without going broke.
 Submitted By: neelkantha
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Profitable B2B E-mail Ideas From the Nonprofit World
Source: http://www.clickz.com Let's face it: when you've worked in the same industry for a long time, sometimes the creative gets a little stale. You've probably noticed that after awhile most B2B (define) e-mails start to all look alike. Today, you'll get the benefit of my successful experience in the nonprofit fundraising world with some ideas for freshening up your e-mails and improving your response rates.
 Submitted By: LindaRiley
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SEO Has No Future? Think Again!
Source: http://www.searchrank.com I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn't, whether it is growing or declining and the like. Following is my response to recent posts that have claimed that SEO has no future and is on a downward spiral.
 Submitted By: DavidWallace
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How Much is a Top Google Ranking Worth to Your Business?
Source: http://training.seobook.com An incredibly thorough article examining the value of a top Google ranking to your business.
 Submitted By: MarketingMinefield
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Basics for Seasonal Business Owners
Source: http://www.businessweek.com You may depend on a sliver of the year for the bulk of your business. Here's how to maximize the rest of it.
 Submitted By: LindaRiley
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7 Powerful Questions That Spark Fresh Ideas
Source: http://www.dumblittleman.com Our world has been forged on the heals of fresh, innovative ideas that were thought of by ordinary people with an extraordinary ability to persevere around obstacles, past setbacks, and despite criticisms. The way these people, just like you and I, came up with these amazing ideas was by asking themselves these seven powerful questions.
 Submitted By: LindaRiley
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The Single Most Important Ingredient in Your Internet Marketing Strategy
Source: http://blog.hubspot.com What do you think the most important ingredient to a successful internet marketing strategy is? Advanced keyword research, SEO copywriting, multivariate landing page testing or viral video production? None of those...
 Submitted By: MarketingMinefield
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To Sell More Products Make the Complex Simple
Source: http://contentmarketingtoday.com Common Craft is a very small company with a very big idea. And, it is one that you can emulate easily and inexpensively.
 Submitted By: ijidak
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How To Invest In Websites In Your Spare Time
Source: http://www.entrepreneurs-journey.com There are bargains out there all the time and as long as you don't screw up what you purchase, simply allowing a site to grow organically can result in significant profits, if you are prepared to wait.
 Submitted By: LindaRiley
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A Remedy for Blogger Inferiority Complex
Source: http://www.problogger.net Yesterday I wrote about the problem of blogger inferiority complex and how often as bloggers we can limit our potential by defining ourselves negatively. Today I want to get a little more constructive and suggest a remedy for this common problem. In doing so I want to help those of us who struggle with a negative self view to make a mind-shift in our thinking.
 Submitted By: LindaRiley
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The 5 Immutable Laws of Persuasive Blogging
Source: http://www.copyblogger.com Blogging is a great way to grow a business, promote a cause, or spread new ideas, because when you take an educational approach to marketing, you gain the attention and trust of people who might otherwise simply ignore old-fashioned advertising. But how can you gain influence and prompt action?
 Submitted By: ijidak
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Software Alone Won't Cure Your Marketing Blues
Source: http://blog.rebarbusinessbuilders.com When there is not a process in place to automate, installing a CRM product becomes overwhelming because not only do you need to learn how to use the new tool, you also need to create your marketing process(es). This tends to lead to a backwards deployment model where first we pick a cool feature of the software and then we try to figure out how to use it to market our business. Regular readers here will recognize this as the familiar problem theme of selecting tactics without first having a strategy.
 Submitted By: bbrelsford
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Is Time On Your Side?
Source: http://eosmikepaton.blogspot.com Most entrepreneurs feel they could conquer the world with more time and more money. Here's why Time is such a precious commodity in growing businesses...and what you can do about it.
 Submitted By: eosmikepaton
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Tuesday's Tool: Make Inserting Links Into Blog Posts MUCH Easier with Copy To HTML Link Extension
Source: http://www.bigfootwebmarketing.com This is something any blogger simply MUST have. One of the most awkward and cumbersome parts of a post is inserting a link to another site. The process of creating a link to another site can be a fast and easy task with Copy to HTML for both IE and FireFox. Here's how.
 Submitted By: Lisa-BFWM
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Three steps to profile your B2B customers
Source: http://www.salesuniverse.com Knowing your customers implies that you know your business. If you understand exactly who your customers are, you can target your marketing activities and personalize each message to get better results.
 Submitted By: Brianpson
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Five Habits of Highly Effective Networkers
Source: http://guruknowledge.org Even though business networking can quickly put you in front of hot new prospects, help you create life-long strategic alliances, get more referrals and simply find people you really enjoy hanging out with, the majority of professionals have no clue how to make their networking count.
 Submitted By: dking
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How you'll know if a franchise is for you
Source: http://www.usatoday.com You simply must do your due diligence to make sure that you are buying into a system and franchise that has a high likelihood of success and profitability. Here then are the three most important things any potential franchisee needs to check out...
 Submitted By: LindaRiley
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Redesigning Your Site
Source: http://www.clickz.com There are a few key things that can help reduce the chance that your site redesign is actually a step back.
 Submitted By: LindaRiley
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Dissed Online? How to Fix Your Brand's Rep
Source: http://www.businessweek.com Today's consumers don't hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control.
 Submitted By: LindaRiley
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Marketing Mondays: Collaborative Incompetence, or How To Kill Your Company Slowly
Source: http://smithereensblog.blogspot.com Collaborative Incompetence is a term I have coined to describe when multiple companies in a niche appear to have come to a short-sighted realization that in order to remain viable, they don't need to be the best-of-breed, they only need to... not be worse than everyone else...
 Submitted By: smithereensblog
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The Extremely Powerful Way To Close A Sales Letter
Source: http://www.empiredotcom.com In this post or article I will deal with writing a proper close. It includes a compelling call to action and a P.S. or two at the end of the letter. I'll also write about how to write a killer order page. Believe it or not, most marketers either don't include an order page, or worse, upload a page that actually hurts sales.
 Submitted By: shinya21
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The Top 5 Reasons I Left Wordpress for Blogger
Source: http://smithereensblog.blogspot.com As a new blogger, I sought out the best free hosting platform and was told that Wordpress.com was it. Three days and plenty of hair-pulling later, I ported everything over to Blogger by hand and started fresh. Lest other newbie bloggers make the same mistake I made, here's why I left...
 Submitted By: smithereensblog
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How to Split Test (A/B Test) Your AdSense Ads
Source: http://www.problogger.net A couple of days ago I talked readers through some different approaches to AdSense Ad Design and how it can make a significant impact upon the earnings of your AdSense ads. At the end of the post I mentioned that one great way to work out which ad design is best for your blog is to run a split testing campaign. Today I want to talk readers through how to do this - it's not as complicated as you might think!
 Submitted By: LindaRiley
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How to Avoid Being Ripped Off By Fake Marketing Gurus
Source: http://guruknowledge.org A marketing rip-off that makes me sick! If you are interested in learning how to better promote your business, there are hundreds of "gurus" out there ready and eager to RIP YOU OFF! These "con artists" are savvy, slick, and highly skilled in the area of emptying your wallet! Fortunately, with a bit of education, you can avoid being their next victim.
 Submitted By: dking
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