Small Business Brief
Weekly Newsletter - April 30, 2008
"Fetching the Best Small Business News & Information"
Hi All!
Question: Do I have to write unique titles and descriptions for the items I submit to Small Business Brief?
Answer: Nope. You can usually just use the title from the article and grab a snippet of text from the article to use as the description. Often the first paragraph of an article will be perfect for the description.
Of course, there are times an excellent article will have a really dull title. In that case you may want to re-write the title to help your submission get better results.
Have a great week!
Linda Riley News Editor
Shopping Cart & Subscribe Buttons - Does Size Matter?
Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%.
 Submitted By: ijidak
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Rethinking Blog Comments: Much More Than Just A Quick Way to Get Web Traffic
A comment left on a popular blog may be viewed by a few hundred people in one day. Multiply that by the life span of the blog and you'll see that a simple comment may say a lot about you. Every blog comment is usually permanent. It's not just a hyperlink but a long-term representation of your brand.
 Submitted By: MarketingMinefield
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Nail Down Your Unique Selling Proposition
"Me-Too" businesses are a dime a dozen and easily replaced. The days of competing on price and service are over. Every one can make these claims. A competitive price and good service is expected. Adopting a Unique Selling Proposition forces you to be clear and define exactly what advantages your clients can expect when they choose to do business with you.
 Submitted By: WaltGoshert
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12 Sales & Marketing Tips to Make This Your Most Successful Year Ever!
I have worked with thousands of businesspeople and found something amazing! The owners of under performing businesses almost always work just as hard, and sometimes even harder, than the owners of successful ones! At first glance, this doesn't seem to make sense - until you dig a little deeper and realize that the reason their hard work is getting them nowhere, is that they mistake MOVEMENT for PROGRESS.
 Submitted By: dking
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How 3 Lines of Code Can Improve Your Rankings
Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's.
 Submitted By: WebGeek
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The Top 50 Blogs Posts on The Law of Attraction In 2008
The Law of Attraction was made popular by the 2006 movie, "The Secret". It is the principal that "like attracts like" and that a person's thoughts can be translated into the physical world to attract positive or negative experiences. Business owners are using the Law of Attraction to build their companies from the ground up and to the next levels of success. After searching high and low and researching thousands of blogs, we've come up with our list of the top 50 blog posts on the Law of Attraction for 2008.
 Submitted By: sannwood
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28 Tips To Make You a StumbleUpon Superstar
Think of SU as people stumbling ideas rather than websites The power users on SU are bright, erudite, literate, curious and deep thinking people. Think less about content as something you look at, but at the ideas it inspires. Model your own content with the same concept. People swarm around ideas on SU and it's important to deconstruct the content down to its original idea; you can then take that idea and create your own content.
 Submitted By: mazzer
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Conversion Rate: What's Your Website Tracking As a Conversion?
It is no longer just the retail site that is concerned about the "conversion". Just about every site on the Internet can track some kind of conversion. Now you are probably scratching your head and thinking "what's she talking about"? Well lets take a look at the different types of conversion rates you can track - and help to prove the success or the failure of your online marketing efforts.
 Submitted By: DebraMastaler
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Call to Action vs. Keywords in Anchor Text - Is Your Site Failing to Convert?
The are many reason why a site doesn't convert. It can be anything from poor site usability to bad copy writing. it may also be because you are not telling people what to do. sometimes you do have to tell them to "click here"!
 Submitted By: Lisa-BFWM
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Transparency Is The Future Of Business
Gone are the days of marketing behind impersonal advertisements, generic campaigns, or fancy product design. "Customer" is a dead label. The future of business is all about creating FANS and also FRIENDS. One way for YOU to practically guarantee that you make more money in your business is to improve the relationship with your site visitors/blog readers. And being more transparent about your business and your own life is one way to do it.
 Submitted By: Robert
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NFIB Contest - Win $5,000 and Summit Invite
The National Federation of Independent Business (NFIB) is sponsoring a contest. The Grand Prize Winner receives a $5,000 cash prize and an all expense paid trip to Washington D.C. to attend the June 8-11, 2008 National Small Business Summit.
 Submitted By: PuggieLover
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The 5 Immutable Laws of Persuasive Blogging
Blogging is a great way to grow a business, promote a cause, or spread new ideas, because when you take an educational approach to marketing, you gain the attention and trust of people who might otherwise simply ignore old-fashioned advertising. But how can you gain influence and prompt action?
 Submitted By: ijidak
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Grab and Edit Images Online with Free Editor Picnik
Picnik is a flash based online image editor. It lets you grab a photo or image you like on a website (copyright withstanding!) or upload from your computer and in mere minutes you can add fancy borders, add text, capture a screenshot , resize and more.
 Submitted By: Lisa-BFWM
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Use Your Writing Talent to Sell Other People's Products
Are you writing to get readers, but don't really have a product to sell? Have you thought about putting your talent and audience to work by selling another company's products? If you truly have your audience's interests in mind, then writing content that sells a product can be a very profitable method to generate sales.
 Submitted By: ijidak
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How To Compete Against Larger Online Communities
Facebook - over 70 million members. MySpace - 110 million members. How can you beat these communities? The fact is, you can't. But you can still compete and be successful despite their dominance.
 Submitted By: ijidak
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