Small Business Brief
Weekly Newsletter - April 22, 2008
"Fetching the Best Small Business News & Information"
Hi All!
Did you know you can submit your own small business articles? Yep. Your own or any other articles you think small business readers would enjoy.
Have a great week!
Linda Riley News Editor
A Bad Lead Is Worse Than No Lead at All
Entrepreneurs can learn to target "high probability" prospective clients instead of wasting time and money selling to the ones who won't commit.
 Submitted By: LindaRiley
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5 Ways You Can Use Salesforce for Google Apps
Here are 5 ways this small business plans to use Salesforce and Google Apps together for greater productivity and better service.
 Submitted By: TruBlue
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Anatomy of a New Blog Design
Don't gloss over this article thinking it's going to be about pictures and code. It's about focusing on what works in growing your business and designing your site around that.
 Submitted By: Robert
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Make Customer Testimonials Meaningful
There are two main problems with customer testimonials -- overuse and legitimacy. Testimonials are used so often that they have lost some of their value. Furthermore, prospective customers don't always trust the truthfulness of testimonials. How do you make your customer testimonials stand out from the crowd and make them more meaningful?
 Submitted By: LindaRiley
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How To Plan Your New Site Before You Decide Which CMS To Use
Small businesses have enough to worry about when planning to create an online presence. This short guide will help you plan the structure of your new web site to make sure you get it right.
 Submitted By: webchicklet
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The Two Magic Words That Guarantee Limitless Copywriting Success
Years ago, a friend of mine... who built up a $200 million travel club business from scratch... told me his entire philosophy of direct response marketing could be reduced to just two magic words: The Offer.
 Submitted By: LindaRiley
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Can two words change your click through rate?
Marketing Sherpa did a study which showed that using the term "cli ck here" for a link can result in an 8.3% increase in the clickthrough rate. This article teaches a lesson that can be applied to future online marketing campaigns. I found their perspective to be surprising, but educational.
 Submitted By: ijidak
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13 Seed Funding Options For Entrepreneurs
One of the most difficult parts of starting a startup for any entrepreneur is finding that small bit of seed capital to get things going. As evidenced by small seed funds like Y Combinator, a little can go a long way for startup entrepreneurs, but raising that chunk of change to get started can be tricky.
 Submitted By: Robert
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Are the New Alexa Rankings More Accurate?
Alexa began displaying website popularity rankings in 1998, with the goal of showing Alexa Toolbar users how popular any given site was within the Alexa community. One of the biggest complaints with Alexa is while it's a useful tool, it's not all that accurate. Well, apparently, Alexa is trying to change that.
 Submitted By: dking
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How to Network at Social Events
A social event, such as a wedding reception, birthday gathering or other celebration, may strike you as the perfect place to spread the word about your business, but if you handle it the wrong way, you'll end up alienating potential clients. Here are some dos and don'ts for promoting yourself at social events.
 Submitted By: LindaRiley
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Too Many Social Networking Websites...Too Little Time?
With so many social networking websites out there, active participation in each website is simply an impossibility. But you don't have to be an active participant in these websites to get some benefit. Just taking 10 minutes to completely fill out your profile will help you achieve 6 important benefits.
 Submitted By: bdorland
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Real People Don't Have Time for Social Media
The truth is, being involved in social media takes time, something that most people don't have a lot of. So how can regular folk get involved with social media? And how much time does it really take?
 Submitted By: Robert
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Building a Popular Social Media Profile: Seven Essential Characteristics
To be successful online you need a strong social media profile. Here are 7 characteristics you require to build a strong brand.
 Submitted By: RichardD
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The Challenge of Staying Focused in a Startup
Startups have a hard time staying focused. It's the nature of the beast. The enthusiasm founders have for their startups can very quickly lead to chasing too many opportunities.
 Submitted By: Rachel
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